11Street

Nine dimensions merchants should review before joining:

Merchant snapshot

Imakethe evulekile yezinto ezihlukahlukene endala engaphansi kwe-SK Square, ngo-2025 ibhizinisi lemakethe evulekile belinenzuzo izinyanga ezingama-23 zilandelana, ukulahlekelwa jikelele kunciphe ngo-47%; imahle kubathengisi baphesheya (bangajoyina ngokuqinisekiswa kobunikazi), kufanelekile kubathengisi abancane naphakathi abafuna ukusabalalisa ezinkundleni eziningi, kodwa usayizi umehluke kakhulu kwezimbili ezinkulu.

Entry requirements

Isiteshi sabathengisi bomhlaba wonke (글로벌셀러회원) sivulekele abangebona abaseKorea: izinkampani ezisemthethweni zaseHong Kong/Taiwan/Macau/phesheya/Shayina zingajoyina, kudingeka ilayisensi yebhizinisi + i-akhawunti yokuthola amadola yenkampani + izincwadi zobunikazi, ukuhlolwa kuthatha cishe izinsuku eziyi-7–10 zokusebenza (出海club 2024.3); ngokwehlukile ku-Naver, i-11Street ivumela abangebona abaseKorea ukuthengisa ngokuqinisekiswa kobunikazi (Korea Times 2022.4). Abathengisi basendaweni baseKorea babhalisa nge-11st 셀러오피스 (kudingeka ilayisensi yebhizinisi + ukumenyezelwa kwe-通信販売業). Ayikho i-GMV esemthethweni edaluliwe, ukulinganisela kosayizi wokujoyina kubhekwa abasebenzisi/isimo seqhingasu.

Fee structure

Ayikho imali yokufaka izimpahla, ayikho irenti yesitolo (出海club/云捷汇); ikhomishini iyisistimu yemali yensiza yenkundla — imithombo yesithathu yesi-Chinese ayivumelani: ngo-2024 i-出海club yathi zonke izigaba 13%, ngo-2025 i-云捷汇 yathi 12%~13%, izinto zikagesi zehle ziye ku-9%, eminye imikhakha 5%, kokubili akukho okusemthethweni futhi kuyaphikisana, ikhomishini namanani ngqo ngokohlelo lwemali olusemthethweni lwakamuva. Izindleko zezikhangiso/ukukhushulwa ngokushicilelwe kwe-11st 셀러오피스.

Getting traffic

Ukubonakala kwesitolo esikhulu sezinto ezihlukahlukene endala nokwazeka kwebrendi kwesikhathi eside, isisekelo sabathengisi/abasebenzisi sisakhona, ngo-2025 abasebenzisi bakhula ngokushesha (MK 2025); ithrafikhi igxile ekusesheni kwangaphakathi + izigaba + amaphromoshini (izinhlelo zamaphromoshini amakhulu), kuhlangana ne-ecosystem ye-SK (abasebenzisi bezokuxhumana be-SKT) ukuthola amakhasimende. Usayizi umehluke kakhulu ku-Coupang/Naver, imali engenayo ye-Q1'25 -30% (chwang), ayikho i-GMV esemthethweni, ukukhanga kwethrafikhi kubuthakathaka kunezimbili ezinkulu.

Fulfilment & logistics

Imodeli ye-marketplace emsulwa, ayizigcineli izimpahla: umthengisi uyazithumela, isikhathi nezindleko zokuthutha zibekwa ngumthengisi (izinkamela zisebenzisa ezaseKorea ezifana ne-CJ); abathengisi abawela imingcele bathumela ngqo phesheya noma bathumele endaweni yokugcina yendawo. Ngasohlangothini lwenkundla akukho ukugcwaliseka okuhlangene okunjenge-Rocket/FBA, ulwazi lokulethwa kuncike kumthengisi.

Payments & settlement

Ukukhokhelwa kwabathengisi basendaweni kuyashesha — i-KBS ibika ukuthi i-11st ikhokhela ngezinsuku ezi-2 (2025.12.24); abathengisi bomhlaba wonke bakhokhelwa nge-akhawunti yokuthola amadola yenkampani (出海club), kusekelwa iziteshi zokuthola imali zamazwe ngamazwe zangaphandle. Umjikelezo wokukhokhelwa nemininingwane yemali yensiza ngokwesikhungo sabathengisi.

Compliance

Ezingeni lenkampani ngo-2025 kusalokhu kulahlekelwa: ukulahlekelwa kokusebenza konyaka wonke kwaba ngu-₩39.6 billion (kunciphe ngo-47% unyaka nonyaka), kodwa ibhizinisi lemakethe evulekile unyaka we-2025 laguquka laba nenzuzo, inenzuzo izinyanga ezingama-23 zilandelana (DigitalToday/asiae); ⚠️ ayikho i-GMV esemthethweni edaluliwe (GAP). Ukulawulwa kwezimpahla zomgunyathi kuyinkinga evamile yemakethe evulekile, ukuhlolwa kwenkundla nemithetho yezimpahla zangempela kuyaqina; abathengisi abawela imingcele banake ukuthobela imithetho kwemikhiqizo yaseKorea (izitifiketi ze-KC njll.) nezibopho zokuvikela abathengi.

Key risks

1) Inkampani isalokhu ilahlekelwa (2025 ₩39.6 billion) futhi imali engenayo ye-Q1'25 -30%, usayizi umehluke kakhulu ku-Coupang/Naver, amandla okutshala izimali esikhathi eside ayabuzwa (asiae/chwang); 2) icindezelwa yizinkinga zaseShayina ezintathu (AliExpress/Temu) namanani aphansi, futhi icindezelwa nhlangothi zombili yizimbili ezinkulu, izindawo zangaphakathi zemakethe evulekile ziyadliwa (kyungjeilbo); 3) amanani awacaci: iphesenti lekhomishini alikho okusemthethweni elidaluliwe ndawonye, idatha yemithombo yesithathu iyaphikisana, kunzima kubathengisi ukubala izindleko; 4) ayikho i-GMV esemthethweni, usayizi wangempela wenkundla kunzima ukuwuqinisekisa, ukukhanga kubathengisi abanekhono eliphezulu bekulinganiselwe; 5) uma ukunciphisa ukulahlekelwa kungaphumeleli, kunezinsolo zobungozi bokuthengiswa/okuhlanganiswa (isizinda somkhakha, amzdh).

Best-fit sellers

Kufanelekile kakhulu: abathengisi abancane naphakathi nabasabalalisa ezinkundleni eziningi (izindleko ziphansi, isithiyo sokujoyina simahle), amabrendi asendaweni afuna isiteshi esengeziwe, abathengisi abangakwazi ukumelana nezithiyo eziphezulu noma amanani aphezulu e-Coupang/Naver; imahle kakhulu kubathengisi baphesheya (ikakhulukazi baseShayina), iyimakethe endala embalwa yaseKorea lapho kungenzeka khona ukujoyina ngokuqinisekiswa kobunikazi. Akufanelekile: abathengisi abafuna ithrafikhi enkulu/isiteshi esiyinhloko se-GMV ephezulu, abathengisi abadinga ukugcina nokuletha kwenkundla, namabrendi atshala kakhulu adinga ukuzinza kwesikhathi eside kwenkundla.

Sources

research/sections/kr_platforms.md 6.2.4; 各地区电商平台Top5深度研究报告.md 5.2节; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; DigitalToday (扭亏/连续23个月盈利) https://www.digitaltoday.co.kr/en/view/4532/11st-2025-operating-loss-narrows-open-market-turns-profitable; asiae (2025亏损396亿) https://www.asiae.co.kr/lang/print.htm?idxno=2026022509122033636&lang=en; MK (用户回升) https://www.mk.co.kr/en/business/11482513; Korea Times (非韩国人可入驻) https://koreatimes.co.kr/www/tech/2025/03/419_327276.html; KBS (结算2天) https://news.kbs.co.kr/news/mobile/view/view.do?ncd=8442532; 出海club (全球卖家入驻/费率13%) https://www.chuhai-club.com/article/122738.html

I-11Street ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Korea.

• iNingizimu Korea（#4）：Imakethe evulekile engomakadebona wase-Korea (okuthengiswayo okujwayelekile)

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: