Mercari

Nine dimensions merchants should review before joining:

Merchant snapshot

Onye isi C2C ihe eji eme ihe na Japan, mbupụ ofe ókèala na-eto ngwa ngwa; 2026.1 weghachitere ihe dịka 10% ụgwọ onye na-ere ere; dabara adabara maka ndị mmadụ/obere ndị na-ere ere na ikpochapụ ngwaahịa brand, adabaghị maka B2C ọnụahịa kwụsiri ike.

Entry requirements

Onye na-ere ere C2C na-edebanye aha ma ree ozugbo (nọmba ekwentị + nkwenye ọdịdị, onye na-ere ihe mgbe ụfọdụ enweghị mkpa ikike 古物商); ụlọ ọrụ/brand nwere ike ịmepe ụlọ ahịa site na メルカリShops (nyocha). Echiche ofe ókèala: saịtị Japan na-eche ndị na-ere ere Japan (ndebanye aha, asụsụ, nchikota niile na Japan); ụzọ ofe ókèala bụ ndị na-ere ere Japan na-ere ndị na-azụ ahịa mba ofesi dịka Taiwan site na Mercari Global Shopping (azụmahịa ofe ókèala >¥90B), ndị na-ere ere mba ofesi na-ebanye ozugbo saịtị Japan nwere oke, dịka iwu ofe ókèala gọọmentị si dị.

Fee structure

2022 kagburu ụgwọ onye na-ere ere (0%), 2026.1 weghachitere ụgwọ onye na-ere ere ma dozie ụgwọ onye na-azụ ahịa (yilantop); ụzọ ndị nke atọ na-egosi saịtị Japan ọnụego a kapịrị ọnụ 10% nke ọnụahịa ahịa, enweghị ụgwọ ndenye/ọnwa, ụgwọ iwepụta ego ¥200/ugboro (PayPay bank efu, opekempe iwepụta ¥200, furima-navi 2026; ọnụego saịtị Japan kpọmkwem dịka ọkwa gọọmentị si dị). Ntụnyere ọnụego asọmpi (nke atọ): ラクマ 6%, ヤフオク 8.8%–10% + Yahoo Premium ¥508/ọnwa. Ọnụego ụlọ ọrụ メルカリShops dị iche na nhazi saịtị Mercari US, dịka gọọmentị si dị.

Getting traffic

Ọchụchọ n'ime ikpo okwu + nlegharị ụdị bụ isi, ịdị mmiri mmiri C2C (ọkọnọ/ọchịchọ) bụ isi trafik okike; nkwado ikpo okwu (キャンペーン, kupons) na ọkwa nkwado ngwaahịa ọhụrụ nwere ike bulie ngosipụta; mbupụ ofe ókèala na-eru ndị na-azụ ahịa mba ofesi dịka Taiwan site na Global Shopping. Enweghị usoro mgbasa ozi nke atọ mepere emepe (nkwupụta ọnọdụ), nkesa trafik dabere na algọridim ikpo okwu na akara ngwaahịa (ọnụ ọgụgụ nyocha, ọsọ nzaghachi).

Fulfilment & logistics

Nnyefe mmekọrịta ikpo okwu bụ isi: らくらくメルカリ便 (ヤマト運輸: ネコポス/宅急便) na ゆうゆうメルカリ便 (日本郵便), ụgwọ mbugharị dịka nha, ọnụ ala; mbupụ ofe ókèala site na Global Shipping na-enye mbugharị mba ụwa, ndị na-azụ ahịa mba ofesi nwere ike ịzụta gụnyere ụgwọ mbugharị. Oge dabere na ụdị mbugharị ahọpụtara (na-abụkarị ụbọchị 1–3 n'ime ụlọ, ofe ókèala 1–2 izu).

Payments & settlement

Ịkwụ ụgwọ onye na-azụ ahịa na-akwado kaadị kredit, PayPay, 後払い, ịkwụ ụgwọ ụlọ ahịa mma wdg; ego ngwaahịa na-abanye ngafe “売上金” onye na-ere ere (usoro Merpay/Mercari Wallet), mgbe ha abụọ kwetachara, a na-enyefe ego, onye na-ere ere nwere ike iwepụta na ụlọ akụ (ụgwọ ¥200/ugboro, ụbọchị ọrụ 1–3, PayPay bank efu) ma ọ bụ jiri ya n'ime ikpo okwu; ego nchikota bụ Yen, iwu nchikota mbupụ ofe ókèala dịka gọọmentị si dị.

Compliance

Onye na-ere ihe mgbe ụfọdụ anaghị achọ ikike 古物商, mana ndị na-ere iji azụmaahịa/ego chọrọ ikike 古物営業法; ndị na-ere ere azụmaahịa chọrọ nrube isi JCT invoice. Ikpo okwu nwere usoro njikwa adịgboroja, imebi brand, ire ihe na-akwadoghị (dịka game consoles) mana asịrị na-aga n'ihu (360game/JSTAGE nyocha), ndị na-ere ere kwesịrị ịkpachara anya ikike ọgụgụ isi na nkọwa ngwaahịa ziri ezi iji zere ịnwụchikwu ikike n'ihi ọnụego esemokwu dị elu.

Key risks

1) Mgbagharịgharị amụma ụgwọ (2022 kagbuo → 2026.1 weghachite) mebiri ntụkwasị obi ndị na-ere ere, ndị mmadụ nwere ike ịkwaga na asọmpi efu/ọnụ ala (ラクマ, ヤフオク wdg); 2) GMV marketplace ji nwayọọ (Morningstar), uto dabere na mgbanwe ụgwọ na ofe ókèala; 3) njikwa adịgboroja/esemokwu/ire ihe na-akwadoghị C2C bụ ụgwọ ogologo oge, Temu wdg ngwaahịa ọhụrụ ọnụ ala na-emetụta ọnụahịa ihe eji eme ihe; 4) ihe ize ndụ mmejuputa na nrube isi mgbasawanye ofe ókèala na US.

Best-fit sellers

Dabara adabara kachasị maka ndị mmadụ/obere ndị na-ere ere Japan na-ere ihe na-adịghịzi mkpa na ihe eji eme ihe, yana brands na-eji メルカリShops ikpochapụ ngwaahịa/nwalee ọwa ihe eji eme ihe; ndị ofe ókèala nwere ike ree ndị na-azụ ahịa mba ofesi dịka Taiwan site na Global Shopping. Adabaghị maka ndị chọrọ ọnụahịa kwụsiri ike, ọdịdị brand na ọrụ B2C buru ibu — ịrịọ ọnụahịa C2C na ọnụahịa dị ala, mgbe 10% ụgwọ weghachitere, uru obere ngwaahịa dị ntakịrị na-ebelata.

Sources

research/sections/jp_platforms.md 5.2.4; 各地区电商平台Top5深度研究报告.md 5.1; yilantop https://www.yilantop.com/news/49695; furima-navi https://furima-navi.jp/en/blog/mercari-fees-explained; sellerfeecalc https://sellerfeecalc.com/mercari-fees/selling-fee; lifenews https://lifenews.com.tw/487122; Morningstar https://www.morningstar.com/company-reports/1262969-mercari-earnings-slowing-gmv-growth-in-marketplace-will-not-hurt-margins-shares-undervalued

Mercari pụtara na ndepụta Top-5 nke mpaghara 1: Japan.

• Japọn（#4）：C2C onye ndu nke abụọ; na-agbasawanye n'ime oke oke na ego (Merpay)

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: