11Street

Nine dimensions merchants should review before joining:

Merchant snapshot

Tsohon kasuwar buɗe na kayan masarufi na ƙarƙashin SK Square, a 2025 kasuwancin kasuwar buɗe ya sami riba watanni 23 a jere, asarar gaba ɗaya ta ragu 47%; yana da abokantaka ga masu siyarwa na ƙasashen waje (ana iya shiga da tabbatar da asali), ya dace da ƙanana da matsakaici masu siyarwa don sanya kaya a dandamali da yawa, amma girman da manyan biyu sun bambanta sosai.

Entry requirements

Hanyar masu siyarwa na duniya tana buɗe ga waɗanda ba Koriya ba: kamfanonin Hong Kong/Macau/Taiwan/ƙasashen waje/China masu doka za su iya shiga, ana buƙatar lasisin kasuwanci + asusun karɓar dolar Amurka na kamfani + takardun asalin doka, dubawa kusan kwanakin aiki 7–10 (Chuhai Club 2024.3); ba kamar Naver ba, 11Street yana ba da izinin waɗanda ba Koriya ba su siyar da tabbatar da asali (Korea Times 2022.4). Masu siyarwa na gida na Koriya suna yin rajista ta 11st Seller Office (ana buƙatar lasisin kasuwanci + sanarwar siyarwa ta nesa). Babu bayyanar GMV na hukuma, ƙididdigar girman shiga bisa matsayin masu amfani/dabarun.

Fee structure

Babu kuɗin sanya kaya, babu kuɗin haya na shago (Chuhai Club/Yunjiehui); kashi tsarin kuɗin dandali ne — bayanan Sinanci na ɓangare na uku sun bambanta: a 2024 Chuhai Club ya ce duk nau'ikan 13%, a 2025 Yunjiehui ya ce 12%~13%, kayan lantarki ƙasa har 9%, wasu nau'ikan 5%, duka biyun ba na hukuma ba ne kuma suna cin karo da juna, ainihin kashi da kuɗaɗe bisa mafi sabon jadawalin kuɗaɗen hukuma. Kuɗin talla/talla bisa abin da 11st Seller Office ya buga.

Getting traffic

Tunanin tsohon kayan masarufi na gaba ɗaya da sananniyar alama na dogon lokaci, tushen masu kasuwanci/masu amfani har yanzu yana nan, a 2025 masu amfani sun ƙaru da sauri (MK 2025); zirga-zirga ta binciken cikin dandali + nau'ikan + ayyukan talla (manyan shirye-shirye) ne jigon, haɗin gwiwar yanayin SK (masu amfani da sadarwa na SKT) don samun abokan ciniki. Girman da Coupang/Naver sun bambanta sosai, kuɗin shiga na Q1'25 -30% (chwang), babu GMV na hukuma, jan hankalin zirga-zirga yana raunana fiye da manyan biyu.

Fulfilment & logistics

Samfurin marketplace mai tsabta ne, ba ya sarrafa ajiya da isarwa: mai kasuwanci yana aikawa da kansa, lokaci da kuɗin jigila mai siyarwa ne ya saita (jigilar gaggawa ta Koriya kamar CJ ne jigon); masu siyarwa na ketare iyaka suna aikawa kai tsaye daga ƙasashen waje ko ta ɗakin ajiya na gida. A ɓangaren dandali babu cika umarni guda ɗaya irin Rocket/FBA, ƙwarewar isarwa ya dogara da mai siyarwa.

Payments & settlement

Sulhun masu siyarwa na gida yana da sauri — KBS ta ruwaito 11st yana sulhunta a kwanaki 2 (2025.12.24); masu siyarwa na duniya ana sulhunta su da asusun karɓar dolar Amurka na kamfani (Chuhai Club), yana goyon bayan hanyoyin karɓar kuɗi na ketare iyaka na ɓangare na uku. Tsawon lokacin sulhu da ƙananan kuɗaɗe bisa Cibiyar Masu Siyarwa.

Compliance

A matakin kamfani 2025 har yanzu yana yin asara: asarar aiki na shekara ₩396 (ta ragu 47% YoY), amma kasuwancin kasuwar buɗe a 2025 ya juya zuwa riba, watanni 23 na riba a jere (DigitalToday/asiae); babu bayyanar GMV na hukuma (GAP). Sarrafa jabu babban batu ne na kasuwannin buɗe, duba dandali da ƙa'idodin ingantattun kayayyaki suna ci gaba da ƙarfafawa; masu siyarwa na ketare iyaka suna kula da bin ka'idar kayayyaki na Koriya (takardun shaida na KC da sauransu) da aikin kare mabukaci.

Key risks

1) Kamfani gaba ɗaya har yanzu yana yin asara (2025 ₩396) kuma kuɗin shiga na Q1'25 -30%, girman da Coupang/Naver sun bambanta sosai, iyawar saka hannun jari na dogon lokaci ana tambaya (asiae/chwang); 2) AliExpress/Temu na matsawa da ƙarancin farashi da dodanni uku na China, kuma manyan biyu suna matsawa daga bangarori biyu, cikin kasuwar buɗe yana lalacewa (kyungjeilbo); 3) ma'aunin kuɗaɗe ba a bayyane: babu bayyanar kashi na hukuma guda ɗaya, bayanan ɓangare na uku suna cin karo da juna, ƙididdigar kuɗin masu kasuwanci tana da wahala; 4) babu GMV na hukuma, ainihin girman dandali da wuya a tabbatar, jan hankalin masu siyarwa na ketare iyaka masu ƙima yana da iyaka; 5) idan rage asara bai yi nasara ba, akwai haɗarin jita-jitar siyarwa/haɗewa (yanayin masana'antu, amzdh).

Best-fit sellers

Ya fi dacewa da: ƙanana da matsakaici masu siyarwa da waɗanda ke sanya kaya a dandamali da yawa (ƙarancin kuɗi, ƙofar shiga mai abokantaka), hanyoyin ƙarin alamu na gida, masu siyarwa waɗanda ba su dace da babban ƙofar ko ƙimar kuɗi na Coupang/Naver ba; masu siyarwa na ƙasashen waje (musamman na China) suna da babban abokantaka, ɗaya daga cikin tsofaffin kasuwannin Koriya waɗanda za a iya shiga da tabbatar da asali. Bai dace da: masu kasuwanci waɗanda suke neman babbar zirga-zirga/babban GMV a matsayin babbar hanya ba, masu siyarwa waɗanda suke buƙatar ajiya da isarwa na dandali ba, alamu masu saka hannun jari mai ƙarfi waɗanda suke buƙatar babban kwanciyar hankali na dandali na dogon lokaci.

Sources

research/sections/kr_platforms.md 6.2.4; 各地区电商平台Top5深度研究报告.md 5.2节; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; DigitalToday (扭亏/连续23个月盈利) https://www.digitaltoday.co.kr/en/view/4532/11st-2025-operating-loss-narrows-open-market-turns-profitable; asiae (2025亏损396亿) https://www.asiae.co.kr/lang/print.htm?idxno=2026022509122033636&lang=en; MK (用户回升) https://www.mk.co.kr/en/business/11482513; Korea Times (非韩国人可入驻) https://koreatimes.co.kr/www/tech/2025/03/419_327276.html; KBS (结算2天) https://news.kbs.co.kr/news/mobile/view/view.do?ncd=8442532; 出海club (全球卖家入驻/费率13%) https://www.chuhai-club.com/article/122738.html

11Street ya bayyana a jerin Top-5 na yankuna 1: Koriya.

• Koriya ta Kudu（#4）：Kasuwar buɗe ido ta Koriya (kasuwa ta gabaɗaya)

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: