Mercari

Nine dimensions merchants should review before joining:

Merchant snapshot

Yokuqala kwe-C2C yezinto ezisetshenzisiwe eJaphan, ukuthunyelwa kwamazwe ngamazwe kukhula kakhulu; ngo-2026.1 kwabuyiselwa imali yomthengisi ecishe ibe ngu-10%, kufanelekile kubantu abangabantu/abathengisi abancane nasekuhlanzweni kwesitoko ngamabrendi, akufanelekile ku-B2C yokubeka amanani azinzile.

Entry requirements

Abathengisi be-C2C abangabantu babhalisa bese bathengisa (inombolo yocingo + ukuqinisekiswa kobunikazi, ukuthengisa okungavamile komuntu akudingi ilayisensi ye-古物商); izinkampani/amabrendi zingavula izitolo nge-メルカリShops (isistimu yokuhlola). Umbono wokuwela izifunda: isiteshi saseJaphan sigxile kubathengisi baseJaphan (ukubhalisa, ulimi, ukukhokhelwa konke kugxile eJaphan), ukuwela imingcele kwenzeka lapho abathengisi baseJaphan bethengisela abathengi baphesheya abafana nabaseTaiwan nge-Mercari Global Shopping (ukuthengiselana okuwela imingcele >¥90B), abathengisi baphesheya bathintwa ekujoyineni ngqo isiteshi saseJaphan, ngemithetho esemthethweni yokuwela imingcele.

Fee structure

Ngo-2022 kwake kwakhanselwa imali yomthengisi (0%), kusukela ngo-2026.1 kwabuyiselwa imali yomthengisi futhi kwalungiswa ukukhokhiswa komthengi (yilantop); umhlahlandlela wamanani womthombo wesithathu ubonisa isiteshi saseJaphan siyakhokhisa 10% engaguquki ngentengo yokuthengiswa, akukho mali yokufaka/enyangeni, imali yokukhipha imali ngu-¥200 ngokukhipha (i-PayPay Bank imahhala, ubuncane bokukhipha ngu-¥200, ngokomthombo we-furima-navi 2026; amanani ngqo esiteshi saseJaphan ngokwesimemezelo esisemthethweni). Ukuqhathaniswa kwamanani okuncintisana (umthombo wesithathu): i-ラクマ 6%, i-ヤフオク 8.8%–10% + imali yanyanga ye-Yahoo Premium engu-¥508. Amanani ezitolo zezinkampani ze-メルカリShops nesakhiwo se-Mercari US zihlukile, ngokomthombo osemthethweni.

Getting traffic

Kugxilwe ekusesheni kwangaphakathi + ukubuka ngezigaba, uketshezi lwezinhlangothi zombili lwe-C2C (ukuhlinzeka/isidingo) luyithrafikhi yemvelo engumgogodla; amaphromoshini enkundla (キャンペーン, amakhuphoni) nezindawo zokuncoma imikhiqizo emisha zingathuthukisa ukubonakala; ukuthunyelwa kwamazwe ngamazwe kufinyelela abathengi baphesheya abafana nabaseTaiwan nge-Global Shopping. Ayikho isistimu yezikhangiso evulekile yomthwesithathu (ukuchazwa nje), ukwabiwa kwethrafikhi kwenziwa yi-algorithm yenkundla nesilinganiso semikhiqizo (inani lezibuyekezo, isivinini sokuphendula).

Fulfilment & logistics

Kugxilwe ekulethweni ngokubambisana nenkundla: i-らくらくメルカリ便 (Yamato Transport: ネコポス/宅急便) ne-ゆうゆうメルカリ便 (Japan Post), izindleko zokuthutha zibekwa ngokusayizi, kunenzuzo enhle; ukuthunyelwa kwamazwe ngamazwe kwenziwa yi-Global Shipping ehlinzeka ngokudlulisela kwamazwe ngamazwe, abathengi baphesheya bangafaka ama-oda kuhlanganiswe izindleko zokuthutha. Isikhathi sinqunywa indlela yokuthutha ekhethiwe (ngokuvamile izinsuku eziyi-1–3 ezingaphakathi, ukuwela imingcele amasonto angu-1–2).

Payments & settlement

Izinkokhelo zabathengi zisekela ikhadi lesikweletu, i-PayPay, ukukhokha kamuva (後払い), ukukhokha ezitolo zokuthenga ezinkulu njll.; imali yokuthengiswayo ingena kubhalansi wemali engenayo yomthengisi (isistimu ye-Merpay/Mercari Wallet), ngemuva kokuthi bobabili benze izibuyekezo imali iyakhishwa, umthengisi angayikhipha ebhange (imali yokukhipha ngu-¥200 ngokukhipha, izinsuku eziyi-1–3 zokusebenza, i-PayPay Bank imahhala) noma ayisebenzise ngaphakathi kwenkundla; imali yokukhokhelwa iyikhondi laseJaphan, imithetho yokukhokhelwa kokuthunyelwa kwamazwe ngamazwe ngokomthombo osemthethweni.

Compliance

Ukuthengisa okungavamile komuntu ngokuvamile akudingi ilayisensi ye-古物商, kodwa labo abathengisa kabusha ngenhloso yebhizinisi/ukusebenza kudingeka bathole ilayisensi ye-古物営業法; abathengisi abasebenza ngobuchwepheshe kudingeka bathobele i-invoyisi ye-JCT. Inkundla inezindlela zokulawula izimpahla zomgunyathi, ukwephulwa kwamabrendi, ukuthengisa kabusha (isib. ama-game console) kodwa izindaba ezingezinhle ziyaqhubeka (ukuhlaziywa kwe-360game/JSTAGE), abathengisi kudingeka banake amalungelo obunikazi nokuchaza izimpahla ngobuqiniso, bagweme izinga eliphezulu lezingxabano elingabangela ukuncishiswa kwamalungelo.

Key risks

1) Ukushintshashintsha kwenqubomgomo yemali yensiza (2022 yakhanselwa → 2026.1 yabuyiselwa) kulimaza ukwethenjwa kwabathengisi, abathengisi abangabantu bangase baguqukele kokuncintisana okumahhala/okunamanani aphansi (ラクマ, ヤフオク njll.); 2) ukukhula kwe-GMV ye-marketplace kwehla (Morningstar), ukukhula kuncike ekulungiseni kwamanani nasekuweleni imingcele; 3) izimpahla zomgunyathi/izingxabano nokulawula ukuthengisa kabusha kwe-C2C kuyizindleko zesikhathi eside, futhi imikhiqizo emisha yamanani aphansi efana ne-Temu ishaya amaphoyinti entengo ezinto ezisetshenzisiwe; 4) izingozi zokusetshenziswa nokuthobela imithetho ekwandiseni kwamazwe ngamazwe nase-US.

Best-fit sellers

Kufanelekile kakhulu kubathengisi abangabantu/abancane baseJaphan abathengisa izinto ezingasetshenziswa nezindala, nakubanikazi bamabrendi abahlanza isitoko/bavivinya iziteshi zezinto ezisetshenzisiwe nge-メルカリShops; abathengisi abawela imingcele bangathengisela abathengi baphesheya abafana nabaseTaiwan nge-Global Shopping. Akufanelekile kubathengisi abadinga ukubeka amanani azinzile, isithunzi sebrendi nokusebenza kwe-B2C ngobuningi — ukuxoxisana kwe-C2C namaphoyinti entengo kuphansi, ngemuva kokubuyiselwa kwemali yensiza engu-10% inzuzo yezinto ezincane zamanani aphansi iyacindezelwa.

Sources

research/sections/jp_platforms.md 5.2.4; 各地区电商平台Top5深度研究报告.md 5.1; yilantop https://www.yilantop.com/news/49695; furima-navi https://furima-navi.jp/en/blog/mercari-fees-explained; sellerfeecalc https://sellerfeecalc.com/mercari-fees/selling-fee; lifenews https://lifenews.com.tw/487122; Morningstar https://www.morningstar.com/company-reports/1262969-mercari-earnings-slowing-gmv-growth-in-marketplace-will-not-hurt-margins-shares-undervalued

I-Mercari ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Japan.

• i-Japan（#4）：Umholi wamasekeni we-C2C; ukunwebela ukweqa umngcele kanye nezezimali (Merpay)

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: