Region Deep-Dive
澳洲同紐西蘭
呢個地區 Top 語言：English · 中文 · हिन्दी · العربية · Español
相關平台見平台情報。全部數字同結論都可以喺下面展開原文查證。 平台情報.
Q澳洲同紐西蘭電商市場規模有幾大？增長趨勢點樣？
澳洲 2025 網上支出 A$82.6B (+14%, AusPost)；2024 A$69B（創紀錄）；新西蘭 Q4 2024 網上支出 NZ$1.73B (+9%)
+14% (澳洲 2025)；Amazon/Temu/Shein 主導增長
展開：全球格局報告原文（含分國家／子市場明細同來源）
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
Q澳洲同紐西蘭嘅 Top 5 電商平台係邊啲？市場地位點樣？
Amazon AU、Temu、Shein 主導增長（各自大約增 100 萬/100 萬/50 萬購物者）；eBay AU 老牌 #2；Kogan 係最大上市純網上零售商；本土平台 Catch/MyDeal 2025 執笠。
展開：Top5 平台深度報告原文（GMV／收入／用戶／定位明細表）
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
Q有咩值得關注嘅動態？
- Catch（Wesfarmers 執笠，約 $2.3 億澳元投入）同 MyDeal（Woolworths）2025 退出市場
- Amazon/Temu/Shein 主導增長、本地零售商份額下跌
- TikTok Shop 截至 2025 年中仲未喺澳洲上線（籌備緊）
- 新西蘭：Trade Me 仍然係最大 marketplace 但係 2025 年計提 NZ$1.38 億減值；Amazon/Temu/Shein 收緊掌控
Q關鍵洞察係咩？
- 排名依據係 Roy Morgan 購物者數量（跨平台最可比）+ 本地備案營收
- 本地純網上玩家（Catch/MyDeal）出局，格局進入巨頭整合期
- 新西蘭平台營收數據缺失（Trade Me/Amazon NZ 未捕捉到）