Region Deep-Dive
Australia at New Zealand
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Ang mga kaugnay na plataporma ay nakalista sa Ilaw ng plataporma. Bawat numero sa ibaba ay masusuri sa pinalawak na teksto ng pinagmulan. Ilaw ng plataporma.
QGaano kalaki ang merkado ng e-commerce sa Australia at New Zealand, at paano ito lumalago?
Gastusin online ng Australia 2025 A$82.6B (+14%, AusPost); 2024 A$69B (rekord); gastusin online ng New Zealand Q4 2024 NZ$1.73B (+9%)
+14% (Australia 2025); Amazon/Temu/Shein ang nagtutulak ng paglago
Palawakin: orihinal na seksiyon ng ulat pandaigdig (detalye ng bansa/sub-merkado at mga pinagmulan)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QAlin ang Nangungunang 5 plataporma ng e-commerce sa Australia at New Zealand, at paano sila niraranggo?
Amazon AU, Temu, at Shein ang nagtulak ng paglago (~1 milyon / 1 milyon / 500,000 karagdagang shopper); eBay AU ang incumbent #2; Kogan ang pinakamalaking listed pure-play online retailer; isinara ang lokal na platform Catch/MyDeal noong 2025.
Palawakin: orihinal na seksiyon ng ulat Top-5 (mga talahanayan ng GMV / kita / gumagamit / posisyon)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QAno ang sulit bantayan?
- Lumabas sa merkado ang Catch (Wesfarmers shutdown, ~A$230M puhunan) at MyDeal (Woolworths) noong 2025
- Amazon/Temu/Shein ang nagtutulak ng paglago; nawawalan ng share ang lokal na retailer
- Hindi pa nailulunsad ang TikTok Shop sa Australia noong kalagitnaan ng 2025 (inihahanda)
- New Zealand: nananatiling pinakamalaking marketplace ang Trade Me pero NZ$138M impairment noong 2025; humihigpit ang Amazon/Temu/Shein
QAno ang mga pangunahing insight?
- Ranking batay sa bilang ng shopper ng Roy Morgan (pinaka-maihalintulad sa mga platform) + locally filed revenue
- Wala na ang lokal na pure-play online (Catch/MyDeal); pumapasok ang merkado sa yugto ng consolidation ng mga higante
- Nawawala ang datos ng kita ng platform sa New Zealand (hindi nakuha ang Trade Me/Amazon NZ)
QSaan nanggagaling ang ebidensiyang ito?
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