Trendyol

Nine dimensions merchants should review before joining:

Merchant snapshot

Nke mbụ Turkey, super App ejiji na-achị (Alibaba ihe ka ọtụtụ); dabara adabara maka ndị na-ere ere brand na-eji ọkọnọ China banye Turkey/GCC, kwesịrị ịnagide ọnụego mgbanwe lira na ọnụ ụzọ siri ike ụlọ nkwakọba ihe mba ofesi GCC + VAT.

Entry requirements

Saịtị mpaghara Turkey: ga-abụrịrị ụlọ ọrụ ụtụ Turkey (ụlọ ọrụ onwe/limited/stock company niile dị mma, anaghị ekwe onye na-ere ere onwe ya), jiri nọmba ụtụ nyocha ozi azụmahịa akpaka site na usoro MERSİS, chọrọ KEP email, IBAN, invoice eletrọnịkị, ịmepe ụlọ ahịa efu (ụzọ demresa 2025). Saịtị GCC (Saudi/UAE, meghere ndị na-ere ere China 2024): akwụkwọ ikike azụmahịa mainland (ụlọ ọrụ onwe akwadoghị ugbu a) + nọmba ụtụ VAT saịtị ahụ (Saudi 15%, UAE 5%) + mmanye ụlọ nkwakọba ihe mba ofesi nke atọ mpaghara (anaghị akwado izipu ozugbo ụlọ) + ịnata ego Payoneer ụlọ ọrụ; akaụntụ Saudi/UAE abụọ dị iche, ozi kọntaktị enweghị ike iji ọzọ; nyocha ikpo okwu ụbọchị ọrụ 2–3, site na nkwadebe ruo ịmepe ụlọ ahịa ihe dịka izu 4–5 (Chuhaiwang 2026).

Fee structure

Ịmepe ụlọ ahịa efu, na-ana commission ụdị na iwu emechara (2025, demresa): eletrik 5%–28%, ejiji ihe dịka 21%–23% (uwe 21.5%, akpụkpọ ụkwụ/akpa 21.5%–23.5%, ihe ịchọ mma ihe dịka 22%), ịchọ mma/nlekọta onwe ihe dịka 15%–18%, akwụkwọ 14%–22%, nwa na nne 3.5%–18% (diaper/nri nwa nwere ike erughị 5%); a na-ewepụ commission na VAT akpaka mgbe nnyefe gasịrị, ịnata ego ụbọchị 7–28 dịka ụdị. Nkwado saịtị GCC ọhụrụ: ngwaahịa ọhụrụ n'ime ụbọchị 7 na-enweta ọnwa 2 commission 80% (mbelata 20%) + obere nkwado mgbasa ozi (Chuhaiwang, nke abụọ). Kpọmkwem dịka tebụl ego ọrụ gọọmentị si dị.

Getting traffic

Ecommerce Turkey ihe dịka 40% òkè [atụmatụ nke abụọ], 2023 ndị ọrụ na-arụ ọrụ karịrị nde 35, ndị na-ere ere karịrị 250,000, SKU ngwaahịa karịrị 170 nde, na-ebuga mba 100+ Middle East/Europe (demresa); echiche ụdị ejiji siri ike, ecosystem super App zuru oke (gụnyere ikpo okwu ihe eji eme ihe Dolap). Saịtị GCC ndị na-ere ere China erughị 10% (Chuhaiwang, nke abụọ), asọmpi dị ala karịa Noon/Amazon, ọchụchọ SEO n'ime saịtị + mmemme ikpo okwu bụ isi trafik okike, a na-atụ aro ịgbakwunye mmekọrịta ọha/video dị mkpụmkpụ.

Fulfilment & logistics

Trendyol Express lọjistik ecommerce nke aka na GO nnyefe obodo (December 2025 Alibaba rere 85% GO nye Uber, ihe dịka ¥5 ijeri, ọnụ ọgụgụ ọzọ na-ekwu uru ihe dịka ¥6 ijeri); saịtị GCC enweghị ụlọ nkwakọba ihe nke aka, mmanye ụlọ nkwakọba ihe mba ofesi nke atọ, ọwa lọjistik ndabara Aramex (Chuhaiwang); saịtị mpaghara Turkey na-akwado nchekwa/nnyefe mpaghara, ndị na-ere ere na-ebu ịgbanwe nloghachi na njikwa ọkwa ngwaahịa.

Payments & settlement

Saịtị Turkey na-akwụ ụgwọ na lira (ịnata IBAN), ụbọchị 7–28 dịka ụdị mgbe nnyefe kwadoro; saịtị GCC naanị na-akwado Payoneer ụlọ ọrụ, nwere ike ịgbanwe RMB wee wepụta (Chuhaiwang). Ọnụego mgbanwe lira Turkey na ọnụ ahịa dị elu na-eri uru nchikota na ike ịzụta, ndị ofe ókèala kwesịrị ịkpachara anya ọnụego mgbanwe.

Compliance

Turkey: ụlọ ọrụ + nọmba ụtụ (MERSİS nyocha akpaka), invoice eletrọnịkị, KEP; saịtị GCC: Saudi VAT 15%, UAE 5%, aha zuru oke asambodo VAT ga-abụrịrị otu akwụkwọ ikike azụmahịa, ịchọ mma/eletrik chọrọ asambodo ESMA, SFDA wdg, ndepụta mmachibido okpukpe na ire ere Saudi/UAE siri ike (Chuhaiwang); ụlọ ọrụ onwe enweghị ike ịbanye saịtị GCC.

Key risks

Ọnụego mgbanwe lira Turkey na ọnụ ahịa dị elu na-eri ike ịzụta na uru nchikota ofe ókèala (oke ahịa zuru oke nwekwara esemokwu: US$115.4B vs €86B wdg); Alibaba “ibelata”: December 2025 rere 85% Trendyol GO (onye zụrụ Uber) na-egosi ịtụgharị isi itinye ego otu, ejighị n'aka ogologo oge ngwa agha na mmekọrịta; asọmpi mpaghara Hepsiburada, Amazon TR, N11, Temu/SHEIN na-abanye Turkey na-achịkọta ọnụ ala; data isi (US$14B/ihe dịka 40% òkè) bụ atụmatụ nke abụọ, afọ edoghị anya, GMV/ego anaghị ekpughe iche; GCC na-asọ mpi Noon/Amazon ozugbo.

Best-fit sellers

Dabara adabara kachasị maka ndị na-ere ere brand nwere uru ọkọnọ China Alibaba, ejiji/uwe/ihe ụlọ/ihe mgbakwunye 3C, nwee ike jiri nbanye ecommerce Turkey ihe dịka 20% ma ọ bụ ohere mgbasawanye GCC (oge ọkacha mmasị dịka Ramadan) ịmalite; adabaghị maka ndị na-enweghị ụlọ nkwakọba ihe mba ofesi na nkwadebe VAT (ọnụ ụzọ siri ike GCC), ndị dabere na nchikota US Dollar ma ọ bụ ndị na-enweghị ike ịnagide ịgbagharị lira.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md Isi nke 10; research/research_top5_ecommerce_latam_mea.md; https://demresa.com/en/blog/store-opening-and-selling-process-on-trendyol-2025-guide; https://m.chwang.com/ask/208491718726; https://abc.az/en/news/201868; https://fund.eastmoney.com/a/202512043582459544.html; https://www.hurriyetdailynews.com/amp/turkiyes-e-commerce-volume-surges-52-percent-in-2025-222063; https://www.gccbusinessnews.com/alshaya-group-trendyol-partnership/

Trendyol pụtara na ndepụta Top-5 nke mpaghara 1: MEA.

• Etiti Ọwụwa Anyanwụ na Afrịka（#5）：Turkey #1 , ejiji na-edu super ngwa; gbasaa na Saudi Arabia / UAE / Eastern Europe; Alibaba rere 85% nke Trendyol GO na Disemba 2025 (~¥5B)

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: