Mercari

Nine dimensions merchants should review before joining:

Merchant snapshot

Na farko na C2C na biyu a Japan, ketare iyaka na fitarwa yana da babban ƙaruwa; a 2026.1 an dawo da kusan 10% na kuɗin mai siyarwa, ya dace da mutum/ƙanana masu siyarwa da share jarin alama, bai dace da B2C mai tsayayyen farashi ba.

Entry requirements

Mai siyarwa na C2C na mutum ya yi rajista kawai ya siyar (lambar waya + tabbatar da asali, siyarwa na kai-tsaye na mutum ba ya buƙatar lasisin dillalin kayan tsoho); doka/alama na iya buɗe shago ta Mercari Shops (tsarin dubawa). Yankuna: shafin Japan yafi fuskantar masu siyarwa na Japan (rajista, harshe, sulhu duka Japan ne jigon), hanyar ketare iyaka ita ce masu siyarwa na Japan su siyar da masu siyayya na ƙasashen waje kamar Taiwan ta Mercari Global Shopping (kuɗin ciniki na ketare iyaka >¥90B), masu siyarwa na ƙasashen waje suna da iyaka shiga shafin Japan kai tsaye, bisa ƙa'idodin ketare iyaka na hukuma.

Fee structure

A 2022 an taɓa soke kuɗin mai siyarwa (0%), tun 2026.1 an dawo da kuɗin mai siyarwa kuma an daidaita kuɗin abokin ciniki (yilantop); jagorar kuɗaɗe na ɓangare na uku ya nuna shafin Japan yana karɓar 10% na farashin ciniki, babu kuɗin sanya kaya/kuɗin wata, kuɗin fitar da kuɗi ¥200 a kowane lokaci (bankin PayPay kyauta, mafi ƙaranci fitarwa ¥200, bisa furima-navi 2026; ainihin kuɗaɗen shafin Japan bisa sanarwar hukuma). Kwatancen kuɗaɗe na gasa (bisa ɓangare na uku): Rakuma 6%, Yahoo Auction 8.8%–10% + kuɗin wata na Yahoo Premium ¥508. Kuɗaɗen shagunan doka na Mercari Shops sun bambanta da tsarin shafin Mercari US, bisa hukuma.

Getting traffic

Binciken cikin dandali + kallon nau'ikan ne jigon, kwararar C2C ta bangarori biyu (samarwa/buƙata) ita ce zirga-zirgar halitta ta jigon; tallace-tallacen dandali (campaigns, takardun rangwame) da wuraren shawarar sabbin kayayyaki suna iya ƙara ganuwa; fitarwa ta ketare iyaka tana isa ga masu siyayya na ƙasashen waje kamar Taiwan ta Global Shopping. Babu tsarin talla na ɓangare na uku da ya buɗe (bayani na ƙima), rabon zirga-zirga bisa algorithm na dandali da ƙimar samfur (adadin ra'ayoyi, saurin amsa).

Fulfilment & logistics

Isarwa ta haɗin gwiwar dandali ne jigon: Rakuraku Mercari Bin (Yamato Transport: Nekoposu/Takkyubin) da Yuuyuu Mercari Bin (Japan Post), kuɗin jigila bisa girman, darajar kuɗi tana da kyau; fitarwa ta ketare iyaka ta Global Shipping tana ba da jigilar ƙasashen waje, masu siyayya na ƙasashen waje za su iya yin oda tare da kuɗin jigila. Saurin lokaci ya dogara da hanyar jigilar da aka zaɓa (yawanci kwanaki 1–3 na cikin gida, ketare iyaka makonni 1–2).

Payments & settlement

Biyan abokin ciniki yana goyon bayan katin kiredit, PayPay, biyan daga baya, biyan kuɗi a kantin dillanci da sauransu; kuɗin kaya yana shiga rahan mai siyarwa (tsarin Merpay/Mercari Wallet), bayan ɓangarorin biyu sun yi wa juna ra'ayi ana sakin kuɗin, mai siyarwa zai iya fitar da kuɗi zuwa banki (kuɗin fitarwa ¥200 a kowane lokaci, kwanakin aiki 1–3, bankin PayPay kyauta) ko ciyar da shi a cikin dandali; kuɗin sulhu shine Yen, ƙa'idodin sulhu na fitarwa ta ketare iyaka bisa hukuma.

Compliance

Siyarwa na kai-tsaye na mutum gaba ɗaya ba ya buƙatar lasisin dillalin kayan tsoho, amma masu siyarwa da sake siyayya don kasuwanci/aiki suna buƙatar lasisin Dokar Kasuwancin Kayayyakin Tsoho; masu siyarwa na kasuwanci na buƙatar bin takardar VAT na JCT. Dandali yana da tsarin sarrafa jabu, keta haƙƙin mallaka, sake siyayya (kamar na'urorin wasa) amma jita-jita tana ci gaba (binciken 360game/JSTAGE), mai siyarwa na buƙatar kula da haƙƙin mallaka da bayanin samfur na gaskiya, don guje wa babban adadin rikice-rikice wanda zai iya haifar da ƙuntata haƙƙi.

Key risks

1) Sake-sake manufofin kuɗaɗe (2022 soke → 2026.1 dawo) yana lalata amincewar masu siyarwa, masu siyarwa na mutum na iya juya zuwa gasa kyauta/ƙarancin kuɗi (Rakuma, Yahoo Auction da sauransu); 2) ƙaruwar GMV na marketplace tana raguwa (Morningstar), ƙaruwa ta dogaro da daidaita kuɗaɗe da ketare iyaka; 3) jabu/rikice-rikice na C2C da sarrafa sake siyayya kuɗi ne na dogon lokaci, kuma sabbin kayayyaki masu ƙarancin farashi kamar Temu suna shafar ma'aunin farashi na kayan biyu; 4) haɗarin aiwatarwa da bin ka'ida na faɗaɗa ketare iyaka da US.

Best-fit sellers

Ya fi dacewa da mutum/ƙanana masu siyarwa na Japan waɗanda suke siyar da kayan da ba a amfani da su da kayan tsoho, da kuma alamu waɗanda suke share jari/gwada hanyar kayan biyu ta Mercari Shops; masu siyarwa na ketare iyaka za su iya siyar da masu siyayya na ƙasashen waje kamar Taiwan ta Global Shopping. Bai dace da masu kasuwanci waɗanda suke buƙatar tsayayyen farashi, hoton alama da sarrafa B2C na yawa ba — ciniki na C2C da ma'aunin farashi suna da ƙasa, bayan dawo da kuɗin 10% ribar ƙananan kayayyaki masu ƙarancin ƙimar ciniki ta yi ƙaranci.

Sources

research/sections/jp_platforms.md 5.2.4; 各地区电商平台Top5深度研究报告.md 5.1; yilantop https://www.yilantop.com/news/49695; furima-navi https://furima-navi.jp/en/blog/mercari-fees-explained; sellerfeecalc https://sellerfeecalc.com/mercari-fees/selling-fee; lifenews https://lifenews.com.tw/487122; Morningstar https://www.morningstar.com/company-reports/1262969-mercari-earnings-slowing-gmv-growth-in-marketplace-will-not-hurt-margins-shares-undervalued

Mercari ya bayyana a jerin Top-5 na yankuna 1: Japan.

• Japan（#4）：C2C shugaban na biyu; fadada zuwa giciye-iyaka da kuma kudi (Merpay)

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: