Trendyol

Nine dimensions merchants should review before joining:

Merchant snapshot

Isuper-app yokuqala eTurkey, ifashini iyona ehamba phambili (i-Alibaba inamasheya amaningi); kufanelekile kubathengisi bamabrendi abafuna ukungena eTurkey/GCC ngochungechunge lokuhlinzekwa lwaseShayina, kudingeka babhekane nokwehla kwe-lira nezithiyo eziqinile ze-GCC zendawo yokugcina phesheya + VAT.

Entry requirements

Isiteshi sasendaweni saseTurkey: kumele kube inkampani ebhalisiwe yentela yaseTurkey (umuntu ozisebenzelayo/inkampani enomkhawulo/inkampani yamasheya konke kuvumelekile, abathengisi abangabantu abavumelekile), inombolo yentela iqinisekiswa ngokuzenzakalelayo uhlelo lwe-MERSİS, kudingeka ne-KEP i-imeyili ebhalisiwe, i-IBAN, i-invoyisi ye-elektroniki, ukuvula isitolo kumahhala (umhlahlandlela we-demresa 2025). Iziteshi ze-GCC (Saudi Arabia/UAE, zavulelwa abathengisi baseShayina ngo-2024): ilayisensi yebhizinisi yaseMainland (abantu abangabantu okwamanje abasekelwa) + inombolo ye-VAT yesiteshi esihlobene (Saudi 15%, UAE 5%) + indawo yokugcina phesheya yangaphandle ephoqelekile yomthwesithathu (ayikwesekwa ukuthunyelwa ngqo kwasekhaya) + ukuthola imali kwe-Payoneer yebhizinisi; iziteshi ezimbili zaseSaudi/UAE zinezindledlana ezizimele, imininingwane yokuxhumana ayikwazi ukuphindwa; ukuhlolwa kwenkundla kuthatha izinsuku eziyi-2–3 zokusebenza, kusukela ekulungiseleleni kuya ekuvuleni isitolo cishe amasonto angu-4–5 (出海网 2026).

Fee structure

Ukuvula isitolo kumahhala, ikhomishini yezigaba ikhokhiswa ngama-oda aphethwe (2025, demresa): izinto ze-elektroniki 5%–28%, ifashini cishe 21%–23% (izingubo 21.5%, izicathulo nezikhwama 21.5%–23.5%, izinto zokuhlobisa cishe 22%), izimonyo nokunakekelwa komzimba cishe 15%–18%, izincwadi 14%–22%, izingane 3.5%–18% (ama-diaper/ukudla kwezinsana kungaba ngaphansi kuka-5%); ikhomishini ne-VAT zikhishwa ngokuzenzakalelayo ngemuva kokulethwa ngempumelelo kwe-oda, ukubuyiselwa kwemali kuhluka ngezigaba kusuka ezinsukwini eziyi-7 kuya kwezingama-28. Amaphromoshini eziteshi ezintsha ze-GCC: izitolo ezintsha ezifaka imikhiqizo emisha ezinsukwini eziyi-7 zithola ikhomishini engu-80% izinyanga ezi-2 + usizo oluncane lwezikhangiso (出海网, umthombo wesibili). Ngokohlelo lwemali olusemthethweni.

Getting traffic

I-e-commerce yaseTurkey icishe ibe ngo-40% wesabelo [isilinganiso somthombo wesibili], ngo-2023 abasebenzisi abasebenzayo bangaphezu kwezigidi ezingama-35, abathengisi bangaphezu kuka-250,000, ama-SKU emikhiqizo angaphezu kwezigidigidi ezingu-1.7, kulethwa emazweni angaphezu kwe-100 eMpumalanga Ephakathi/Yurophu (demresa); umqondo wefashini uqinile, i-ecosystem ye-super-app iphelele (kuhlanganiswa nenkundla yezinto ezisetshenzisiwe i-Dolap). Eziteshini ze-GCC ingxenye yabathengisi baseShayina ingaphansi kuka-10% (出海网, umthombo wesibili), umncintiswano uphansi ngokusobala kune-Noon/Amazon, i-SEO yokusesha kwangaphakathi + imicimbi yenkundla iyimithombo eyinhloko yethrafikhi yemvelo, kutuswa ukwengeza ukudonsa izithakazelo ngezenhlalo/amavidiyo amafushane.

Fulfilment & logistics

Izokuthutha ze-e-commerce ezakhelwe zona i-Trendyol Express nokulethwa kwedolobha elifanayo kwe-GO (ngo-2025.12 i-Alibaba isithengisele i-Uber amasheya angu-85% we-GO, cishe ¥5 billion, omunye umbono uthi inzuzo cishe ¥6 billion); iziteshi ze-GCC azinayo indawo yokugcina esemthethweni ezisebenzelayo, kuphoqeleka ukugcwaliseka ngendawo yokugcina phesheya yangaphandle, umzila wezokuthutha ozenzakalelayo i-Aramex (出海网); isiteshi sasendaweni saseTurkey sisekela ukugcina nokuletha kwasendaweni, abathengisi bathwala ukubuyiswa nokushintshwa kanye nokuphathwa kwezitoko ngezigaba.

Payments & settlement

Isiteshi saseTurkey sikhokhela nge-lira (ukuthola imali nge-IBAN), ngemuva kokuqinisekiswa kokulethwa ngempumelelo kwe-oda kubuyiselwa ngemva kwezinsuku eziyi-7–28 ngezigaba; iziteshi ze-GCC zisekela kuphela i-Payoneer yebhizinisi, imali ingaguqulwa ibe yi-yuan futhi ikhishwe (出海网). Ukwehla kwe-lira yaseTurkey nokwehla kwamandla emali kudla ivelu yokukhokhelwa namandla okuthenga, abathengisi abawela imingcele kudingeka banake ukuchayeka ekushintshaneni kwemali.

Compliance

Turkey: inkampani + inombolo yentela (ukuqinisekiswa okuzenzakalelayo kwe-MERSİS), i-invoyisi ye-elektroniki, i-KEP; iziteshi ze-GCC: i-VAT yaseSaudi 15%, i-UAE 5%, igama eliphelele lenkampani esitifiketini se-VAT kumele lihambisane nelayisensi yebhizinisi ngqo, izimonyo/ezinto ze-elektroniki zidinga ukuqinisekiswa kokuthobela imithetho kwe-ESMA, i-SFDA njll., izinqubo zenkolo nezinhlu zezinto ezingavumelekile zaseSaudi/UAE ziqinile (出海网); abantu abangabantu abakwazi ukungena eziteshini ze-GCC.

Key risks

Ukwehla kwe-lira yaseTurkey nokwehla kwamandla emali okuphezulu kudla amandla okuthenga nevelu yokukhokhelwa kwamazwe ngamazwe (nobukhulu bemakethe jikelele bunezingxabano: $115.4B vs €86B njll.); ukuncipha kwe-Alibaba: ngo-2025.12 yathengisa amasheya angu-85% we-Trendyol GO (umthengi i-Uber) okubonisa ukuthi isisindo sokutshalwa kweqembu sishintshile, ukusekelwa kwesikhathi eside nokusebenzisana akunasiqinisekiso; umncintiswano wendawo i-Hepsiburada, i-Amazon TR, i-N11, futhi i-Temu/SHEIN zingene eTurkey zicindezela isigaba samanani aphansi; idatha engumgogodla ($14B/cishe isabelo esingu-40%) iyisilinganiso somthombo wesibili, unyaka awucaci, i-GMV/izimali azidalulwa ngokwehlukana; eGCC kuqubuka ngqo ne-Noon/Amazon.

Best-fit sellers

Kufanelekile kakhulu kubathengisi bamabrendi efashini/izingubo/zasekhaya/izingxenye ze-3C abanenhlanhla yochungechunge lokuhlinzekwa lwase-Shayina lwe-Alibaba, abangaqala ukwanda ngezinga lokungena le-e-commerce laseTurkey elingu-20% noma ngefasitela lokunwetshwa kwe-GCC (izikhathi zomsebenzi omkhulu ezifana ne-Ramadan); akufanelekile kubathengisi abasabalalisa abangenawo amalungiselelo endawo yokugcina phesheya ne-VAT (isithiyo esiqinile se-GCC), nabathengisi abancike ekukhokhelweni ngamadola noma abangakwazi ukuthwala ukuguquguquka kwe-lira.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md 第10章; research/research_top5_ecommerce_latam_mea.md; https://demresa.com/en/blog/store-opening-and-selling-process-on-trendyol-2025-guide; https://m.chwang.com/ask/208491718726; https://abc.az/en/news/201868; https://fund.eastmoney.com/a/202512043582459544.html; https://www.hurriyetdailynews.com/amp/turkiyes-e-commerce-volume-surges-52-percent-in-2025-222063; https://www.gccbusinessnews.com/alshaya-group-trendyol-partnership/

I-Trendyol ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-MEA.

• iMpumalanga Ephakathi ne-Afrika（#5）：I-Turkey #1, uhlelo lokusebenza oluholwa yimfashini oluphezulu; ukunwebela eSaudi Arabia/UAE/Eastern Europe; I-Alibaba idayiswe i-85% ye-Trendyol GO ngo-Dec 2025 (~¥5B)

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: