Region Deep-Dive
Avstraliya va Yangi Zelandiya
Ushbu hududdagi asosiy tillar: English · 中文 · हिन्दी · العربية · Español
Bog‘liq platformalar Platforma razvedkasi ostida ro‘yxatlangan. Quyidagi har bir raqam kengaytirilgan manba matnida tekshirilishi mumkin. Platforma razvedkasi.
QAvstraliya va Yangi Zelandiya elektron tijorat bozori qanchalik katta va qanday o‘smoqda?
Australia 2025 online spend A$82.6B (+14% , AusPost); 2024 A$69B (rekord); Yangi Zelandiya Q4 2024 onlayn sarf NZ$1.73B (+9%)
+14% (Avstraliya 2025); Amazon / Temu / Shein o'sish sur'ati
Kengaytirish: asl global hisobot bo‘limi (mamlakat/kichik bozor tafsiloti va manbalar)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QAvstraliya va Yangi Zelandiya dagi Top 5 elektron tijorat platformalari qaysilar va qanday tartiblangan?
Amazon AU, Temu va Shein o'sishni ta'minladi (~1 million / 1 million / 500,000 qo'shimcha xaridorlar); eBay AU - amaldagi #2; Kogan eng yirik ro'yxatga olingan sof o'yin onlayn chakana sotuvchisi; mahalliy Catch/MyDeal platformalari 2025 yilda yopiladi.
Kengaytirish: asl Top-5 hisobot bo‘limi (GMV / daromad / foydalanuvchilar / joylashuv jadvallari)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QNimaga e’tibor berish kerak?
- Catch (Wesfarmers yopildi, ~A$230M investitsiya qilingan) va MyDeal (Woolworths) 2025 yilda bozordan chiqdi
- Amazon / Temu / Shein o'sish sur'ati; mahalliy chakana sotuvchilar ulushini yo'qotmoqda
- TikTok do'koni Avstraliyada 2025 yil o'rtalarida ishga tushmagan edi (tayyorgarlik bosqichida)
- Yangi Zelandiya: Trade Me eng katta bozor bo'lib qolmoqda, ammo 2025 yilda NZ$138M qiymatining pasayishiga olib keldi; Amazon / Temu / Shein ularning tutqichlarini mustahkamlaydi
QAsosiy xulosalar nimalar?
- Roy Morgan xaridorlar soniga asoslangan reyting (platformalar bo'ylab eng ko'p taqqoslanadigan) + mahalliy ravishda taqdim etilgan daromad
- Mahalliy sof o'yin onlayn o'yinchilar (Catch/MyDeal) tashqarida; bozor gigant-konsolidatsiya bosqichiga kirmoqda
- Yangi Zelandiya platformasidagi daromad maʼlumotlari yetishmayapti (Trade Me / Amazon NZ olinmagan)
QBu dalil qayerdan kelgan?
Ushbu hudud uchun asosiy tadqiqot hujjatlari (to‘liq manba URL lari bilan):