Region Deep-Dive
Australia na New Zealand
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Majukwaa yanayohusiana yameorodheshwa chini ya Ujasusi wa majukwaa. Kila takwimu hapa chini inaweza kukaguliwa katika maandishi ya chanzo yaliyopanuliwa. Ujasusi wa majukwaa.
QSoko la biashara mtandaoni la Australia na New Zealand ni kubwa kiasi gani, na linakua vipi?
Australia 2025 online kutumia A$82.6B (+14%, AusPost); 2024 A$69B (rekodi); New Zealand Q4 2024 tumia mtandaoni NZ$1.73B (+9%)
+14% (Australia 2025); Amazon / Temu / Shein ukuaji wa kuendesha gari
Panua: sehemu asili ya ripoti ya kimataifa (maelezo ya nchi/soko dogo na vyanzo)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QJe, majukwaa 5 bora ya biashara mtandaoni katika Australia na New Zealand ni yapi, na yameorodheshwa vipi?
Amazon AU , Temu , na Shein iliendesha ukuaji (~milioni 1 / milioni 1 / 500,000 wanunuzi wa ziada); eBay AU ni wajibu #2; Kogan ndiye muuzaji mkubwa zaidi aliyeorodheshwa wa kucheza-safi mtandaoni; majukwaa ya ndani Catch/MyDeal yalifungwa mnamo 2025.
Panua: sehemu asili ya ripoti ya Top-5 (jedwali za GMV / mapato / watumiaji / nafasi)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QNini kinastahili kuangaliwa?
- Catch (Wesfarmers shutdown, ~A$230M imewekeza) na MyDeal (Woolworths) ilitoka sokoni mwaka 2025
- Amazon / Temu / Shein ukuaji wa kuendesha gari; wauzaji wa ndani wakipoteza hisa
- Duka la TikTok lilikuwa halijazinduliwa nchini Australia kama katikati ya 2025 (katika maandalizi)
- New Zealand: Trade Me inasalia kuwa soko kubwa zaidi lakini ilichukua uharibifu wa NZ$138M katika 2025; Amazon / Temu / Shein inaimarisha mtego wao
QMaarifa muhimu ni yapi?
- Nafasi kulingana na hesabu za wanunuzi wa Roy Morgan (inayolinganishwa zaidi na majukwaa) + mapato yaliyowekwa ndani
- Wachezaji wa ndani wa mchezo safi wa mtandaoni (Catch/MyDeal) wametoka; soko linaingia katika awamu kubwa ya ujumuishaji
- Data ya mapato ya mfumo wa New Zealand haipo (Trade Me / Amazon NZ haijanaswa)
QUshahidi huu unatoka wapi?
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