Region Deep-Dive
Austrália a Nový Zéland
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QAko veľký je trh e-commerce Austrália a Nový Zéland a ako rastie?
Výdavky online v Austrálii v roku 2025 82,6 miliardy A$ (+14 %, AusPost); 2024 A$69B (rekord); Výdavky online na Novom Zélande za 4. štvrťrok 2024 1,73 miliardy NZ$ (+9 %)
+14 % (Austrália 2025); Amazon / Temu / Shein podnecuje rast
Rozbaliť: pôvodný oddiel globálnej správy (detail krajín/podtrhov a zdroje)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QKtoré sú Top 5 platforiem e-commerce v Austrália a Nový Zéland a ako sa radia?
Amazon AU , Temu a Shein viedli k rastu (~ 1 milión / 1 milión / 500 000 ďalších nakupujúcich); eBay AU je držiteľom č. 2; Kogan je najväčší kótovaný online maloobchodný predajca s čistou hrou; lokálne platformy Catch/MyDeal sa v roku 2025 vypnú.
Rozbaliť: pôvodný oddiel správy Top-5 (tabuľky GMV / tržieb / používateľov / pozície)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QČo stojí za sledovanie?
- Catch (vypnutie Wesfarmers, investovalo sa ~230 miliónov AUD) a MyDeal (Woolworths) opustili trh v roku 2025
- Amazon / Temu / Shein stimuluje rast; miestni predajcovia strácajú podiel
- TikTok Shop nebol spustený v Austrálii od polovice roku 2025 (v príprave)
- Nový Zéland: Trade Me zostáva najväčším trhom, ale v roku 2025 došlo k znehodnoteniu vo výške 138 miliónov NZ$; Amazon / Temu / Shein upevňujú svoju priľnavosť
QAké sú kľúčové poznatky?
- Hodnotenie založené na počte nakupujúcich Roy Morgan (najviac porovnateľné naprieč platformami) + miestne zaznamenané výnosy
- Miestni čisto-playoví online hráči ( Catch/MyDeal ) sú mimo; trh vstupuje do fázy obrovskej konsolidácie
- Chýbajú údaje o výnosoch platformy Nového Zélandu (Trade Me / Amazon NZ nie sú zachytené)
QOdkiaľ pochádzajú tieto dôkazy?
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