Region Deep-Dive
Australia and New Zealand
Top languages for dis region: English · 中文 · हिन्दी · العربية · Español
Related platforms dey listed under Platform intelligence. Every figure below fit check for di expanded source text. Platform intelligence.
QHow large be di Australia and New Zealand ecommerce market, and how e dey grow?
Australia 2025 online spend A$82.6B (+14%, AusPost); 2024 A$69B (record); New Zealand Q4 2024 online spend NZ$1.73B (+9%)
+14% (Australia 2025); Amazon/Temu/Shein dey drive di growth
Expand: original global-report section (country/sub-market detail and sources)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QWhich one be di Top 5 ecommerce platforms for Australia and New Zealand, and how dem rank?
Amazon AU, Temu, and Shein na dem drive di growth (~1 million / 1 million / 500,000 additional shoppers); eBay AU na incumbent #2; Kogan na di largest listed pure-play online retailer; local platforms Catch/MyDeal don close in 2025.
Expand: original Top-5 report section (GMV / revenue / users / positioning tables)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QWetin worth to watch?
- Catch (Wesfarmers shutdown, ~A$230M invested) and MyDeal (Woolworths) don komot from di market in 2025
- Amazon/Temu/Shein dey drive di growth; local retailers losing share
- TikTok Shop never launch in Australia as of mid-2025 (dem still dey prepare)
- New Zealand: Trade Me remains di largest marketplace but took a NZ$138M impairment in 2025; Amazon/Temu/Shein tightening their grip
QWetin be di key insights?
- Ranking based on Roy Morgan shopper counts (most comparable across platforms) + locally filed revenue
- Local pure-play online players (Catch/MyDeal) don komot; di market na dey enter a giant-consolidation phase
- New Zealand platform revenue data na missing (Trade Me/Amazon NZ dem no capture)
QWhere dis evidence come from?
Underlying research documents for dis region (with full source URLs):