Trendyol

Nine dimensions merchants should review before joining:

Merchant snapshot

Na Turkey number one, fashion-led super app (Alibaba majority equity). E dey good for brand sellers wey wan use China supply chain to enter Turkey/GCC; need handle lira depreciation an GCC overseas warehouse + VAT hard barrier.

Entry requirements

Turkey local site: must be Turkey tax-registered company (individual business/limited company/stock company all fit, individual seller no dey allowed); with tax number through MERSİS system automatic verify business info; e still need KEP registered e-mail, IBAN, e-invoice; opening shop free (demresa 2025 guide). Gulf sites (Saudi/UAE, open to Chinese sellers from 2024): mainland company business license (individual business no support yet) + corresponding site VAT tax number (Saudi 15%, UAE 5%) + compulsory local third-party overseas warehouse (no support domestic direct mail) + corporate Payoneer collection. Saudi/UAE two sites independent accounts, contact info no fit reuse. Platform review 2–3 working days; from preparation to opening shop about 4–5 weeks (Chuhai 2026).

Fee structure

Opening shop free; by completed order charge category commission (2025, demresa): electronics 5%–28%, fashion apparel about 21%–23% (apparel 21.5%, shoes/bags 21.5%–23.5%, accessories about 22%), beauty personal care about 15%–18%, books 14%–22%, mother-and-baby 3.5%–18% (diapers/baby food fit below 5%). Commission an VAT automatically deduct after order successfully delivered; money-back by category 7–28 days different. GCC new site promotion: new shop list new products within 7 days enjoy 2 months commission 20% off + small ad subsidy (Chuhai, secondary). Exact as e dey for di official fee table.

Getting traffic

Turkey e-commerce about 40% share [secondary estimate]; 2023 active users over 35 million, sellers over 250,000, product SKUs over 170 million; deliver to Middle East/Europe 100+ countries (demresa). Fashion category mindshare dey strong; super app ecosystem dey complete (include second-hand platform Dolap). GCC site Chinese merchants share less than 10% (Chuhai, secondary), competition significantly lower than Noon/Amazon; on-site search SEO + platform activities na natural traffic main; suggest add social/short-video planting.

Fulfilment & logistics

Self-built Trendyol Express e-commerce logistics an GO same-city delivery (2025.12 Alibaba don sell GO 85% equity to Uber, about ¥5 billion; another figure say gain about ¥6 billion). Gulf sites no official self-operated warehouse; compulsory third-party overseas warehouse fulfilment, default logistics channel Aramex (Chuhai). Turkey local site support local warehouse delivery; sellers carry return/exchange an inventory tier management.

Payments & settlement

Turkey site settle in lira (IBAN collection); after order successfully delivered confirm, 7–28 days money-back by category. GCC site only support corporate Payoneer, fit settle/withdraw in RMB (Chuhai). Turkey lira depreciation an high inflation dey erode settlement value an consumption power; cross-border sellers need watch exchange exposure.

Compliance

Turkey: company entity + tax number (MERSİS automatic verify), e-invoice, KEP. GCC site: Saudi VAT 15%, UAE 5%; VAT certificate company full name must match business license word for word; beauty/electronics need ESMA, SFDA etc compliance certification; Saudi/UAE religious an banned-sale list dey strict (Chuhai). Individual business no fit enter GCC site.

Key risks

Turkey lira depreciation an high inflation dey erode consumption power an cross-border settlement value (market total figures also dey conflict: $115.4B vs €86B etc). Alibaba slimming down: 2025.12 sell Trendyol GO 85% equity (buyer Uber) show group investment focus dey shift; long-term ammunition an synergy get uncertainty. Local competition Hepsiburada, Amazon TR, N11; an Temu/SHEIN enter Turkey dey squeeze low-price segment. Core figures ($14B/about 40% share) na secondary estimates, year no clear; GMV/finance no separately disclose. GCC direct competition with Noon/Amazon.

Best-fit sellers

E dey best for fashion/apparel/home/3C accessory brand sellers wey get Alibaba-system China supply chain advantage; fit use Turkey about 20% e-commerce penetration or GCC expansion window (Ramadan etc peak seasons) to start volume. E no dey good for product-spreading sellers wey no get overseas warehouse an VAT preparation (GCC hard barrier), sellers wey depend on USD settlement or no fit carry lira fluctuation.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md 第10章; research/research_top5_ecommerce_latam_mea.md; https://demresa.com/en/blog/store-opening-and-selling-process-on-trendyol-2025-guide; https://m.chwang.com/ask/208491718726; https://abc.az/en/news/201868; https://fund.eastmoney.com/a/202512043582459544.html; https://www.hurriyetdailynews.com/amp/turkiyes-e-commerce-volume-surges-52-percent-in-2025-222063; https://www.gccbusinessnews.com/alshaya-group-trendyol-partnership/

Trendyol appear for di Top-5 lists of 1 regions: MEA.

• Middle East and Africa（#5）：Turkey #1, fashion-led super app; dey expand enter Saudi Arabia/UAE/Eastern Europe; Alibaba sold 85% of Trendyol GO in Dec 2025 (~¥5B)

Every figure come from dat region Top-5 report and source audit. No cross-region conversion or new estimates: