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ଅଷ୍ଟ୍ରେଲିଆ ଓ ନ୍ୟୁଜିଲାଣ୍ଡ
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ସମ୍ପର୍କିତ ପ୍ଲାଟଫର୍ମ ପ୍ଲାଟଫର୍ମ ଇଣ୍ଟେଲିଜେନ୍ସ ଅଧୀନରେ ତାଲିକାଭୁକ୍ତ। ନିମ୍ନର ପ୍ରତ୍ୟେକ ଆଙ୍କ ବିସ୍ତାରିତ ଉତ୍ସ ପାଠରେ ଯାଞ୍ଚ କରାଯାଇପାରେ। ପ୍ଲାଟଫର୍ମ ଇଣ୍ଟେଲିଜେନ୍ସ.
Qଅଷ୍ଟ୍ରେଲିଆ ଓ ନ୍ୟୁଜିଲାଣ୍ଡ ଇକମର୍ସ ବଜାର କେତେ ବଡ଼, ଏବଂ ଏହା କିପରି ବଢ଼ୁଛି?
ଅଷ୍ଟ୍ରେଲିଆ 2025 ଅନଲାଇନ୍ A$82.6B (+14%, AusPost) ଖର୍ଚ୍ଚ କରେ; 2024 A$69B (ରେକର୍ଡ); ନ୍ୟୁଜିଲ୍ୟାଣ୍ଡ Q4 2024 ଅନ୍ଲାଇନ୍ରେ NZ$1.73B (+9%) ଖର୍ଚ୍ଚ କରନ୍ତୁ |
+14% (ଅଷ୍ଟ୍ରେଲିଆ 2025); Amazon / Temu / Shein ଡ୍ରାଇଭିଂ ଅଭିବୃଦ୍ଧି |
ବିସ୍ତାର କରନ୍ତୁ: ମୂଳ ବିଶ୍ୱବ୍ୟାପୀ-ରିପୋର୍ଟ ବିଭାଗ (ଦେଶ/ଉପ-ବଜାର ବିବରଣୀ ଓ ଉତ୍ସ)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
Qଅଷ୍ଟ୍ରେଲିଆ ଓ ନ୍ୟୁଜିଲାଣ୍ଡରେ ଟପ୍ 5 ଇକମର୍ସ ପ୍ଲାଟଫର୍ମ କେଉଁଗୁଡ଼ିକ, ଏବଂ ସେମାନଙ୍କ ର୍ୟାଙ୍କ କ’ଣ?
Amazon AU, Temu, ଏବଂ Shein ଅଭିବୃଦ୍ଧି ଘଟାଇଲା (million 1 ମିଲିୟନ୍ / 1 ମିଲିୟନ୍ / 500,000 ଅତିରିକ୍ତ ଦୋକାନୀ); eBay AU ବର୍ତ୍ତମାନର #2 ଅଟେ; Kogan ହେଉଛି ସର୍ବ ବୃହତ ତାଲିକାଭୁକ୍ତ ଶୁଦ୍ଧ-ଖେଳ ଅନଲାଇନ୍ ଖୁଚୁରା ବ୍ୟବସାୟୀ; 2025 ରେ ସ୍ଥାନୀୟ ପ୍ଲାଟଫର୍ମ Catch/MyDeal ବନ୍ଦ ହୋଇଗଲା |
ବିସ୍ତାର କରନ୍ତୁ: ମୂଳ ଟପ୍-5 ରିପୋର୍ଟ ବିଭାଗ (GMV / ରାଜସ୍ୱ / ବ୍ୟବହାରକାରୀ / ପଜିସନିଂ ସାରଣୀ)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
Qକ’ଣ ଦେଖିବାଯୋଗ୍ୟ?
- କ୍ୟାଚ୍ (Wesfarmers ବନ୍ଦ, ~A$230M ବିନିଯୋଗ) ଏବଂ MyDeal (Woolworths) 2025 ରେ ବଜାରରୁ ବାହାରିଲା |
- Amazon / Temu / Shein ଡ୍ରାଇଭିଂ ଅଭିବୃଦ୍ଧି; ସ୍ଥାନୀୟ ଖୁଚୁରା ବ୍ୟବସାୟୀମାନେ ଅଂଶ ହରାଉଛନ୍ତି |
- 2025 ମଧ୍ୟଭାଗରୁ ଅଷ୍ଟ୍ରେଲିଆରେ ଟିକଟକ୍ ଦୋକାନ ଆରମ୍ଭ ହୋଇନାହିଁ (ପ୍ରସ୍ତୁତିରେ)
- ନ୍ୟୁଜିଲ୍ୟାଣ୍ଡ: Trade Me ସର୍ବ ବୃହତ ବଜାର ସ୍ଥାନ ହୋଇ ରହିଥାଏ କିନ୍ତୁ 2025 ରେ ଏକ NZ$138M ଦୁର୍ବଳତା ନେଇଥିଲା; Amazon / Temu / Shein ସେମାନଙ୍କର ଦୃ ip ତାକୁ ଦୃ tight କରୁଛି |
Qମୁଖ୍ୟ ଅନ୍ତର୍ଦୃଷ୍ଟି କ’ଣ?
- Roy Morgan ଦୋକାନୀ ଗଣନା ଉପରେ ଆଧାର କରି ରାଙ୍କିଙ୍ଗ୍ (ପ୍ଲାଟଫର୍ମଗୁଡିକ ମଧ୍ୟରେ ତୁଳନାତ୍ମକ) + ସ୍ଥାନୀୟ ଭାବରେ ଦାଖଲ ହୋଇଥିବା ରାଜସ୍ୱ |
- ସ୍ଥାନୀୟ ଶୁଦ୍ଧ-ଖେଳ ଅନଲାଇନ୍ ଖେଳାଳି (Catch/MyDeal) ବାହାରେ; ବଜାର ଏକ ବିଶାଳ-ଏକୀକରଣ ପର୍ଯ୍ୟାୟରେ ପ୍ରବେଶ କରୁଛି |
- ନ୍ୟୁଜିଲ୍ୟାଣ୍ଡ ପ୍ଲାଟଫର୍ମ ରାଜସ୍ୱ ତଥ୍ୟ ହଜିଯାଇଛି (Trade Me / Amazon NZ ଧରାଯାଇ ନାହିଁ)
Qଏହି ପ୍ରମାଣ କେଉଁଠାରୁ ଆସେ?
ଏହି ଅଞ୍ଚଳ ପାଇଁ ମୂଳ ଗବେଷଣା ଦଲିଲ (ସମ୍ପୂର୍ଣ୍ଣ ଉତ୍ସ URL ସହିତ):