Region Deep-Dive
अस्ट्रेलिया र न्यूजिल्यान्ड
यो क्षेत्रका प्रमुख भाषाहरू: English · 中文 · हिन्दी · العربية · Español
सम्बन्धित प्लेटफर्म प्लेटफर्म इन्टेलिजेन्समा सूचीबद्ध छन्। तलका हरेक तथ्याङ्क विस्तारित स्रोत पाठमा जाँच गर्न सकिन्छ। प्लेटफर्म इन्टेलिजेन्स.
Qअस्ट्रेलिया र न्यूजिल्यान्ड ईकमर्स बजार कति ठूलो छ, र यो कसरी बढिरहेको छ?
अस्ट्रेलिया २०२५ अनलाइन खर्च A$82.6B (+14% , AusPost); 2024 A$69B (रेकर्ड); न्यूजील्याण्ड Q4 2024 अनलाइन खर्च NZ$1.73B (+9%)
+14% (अष्ट्रेलिया 2025); Amazon / Temu / Shein ड्राइभिङ वृद्धि
विस्तार गर्नुहोस्: मूल विश्वव्यापी-प्रतिवेदन खण्ड (देश/उप-बजार विवरण र स्रोत)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
Qअस्ट्रेलिया र न्यूजिल्यान्ड मा टप ५ ईकमर्स प्लेटफर्म कुन हुन्, र तिनीहरूको क्रम के हो?
Amazon AU , Temu , र Shein ले वृद्धि गरायो (~1 मिलियन / 1 मिलियन / 500,000 अतिरिक्त खरीददारहरू); eBay AU वर्तमान #2 हो; Kogan सबैभन्दा ठूलो सूचीबद्ध शुद्ध-प्ले अनलाइन रिटेलर हो; स्थानीय प्लेटफर्म Catch/MyDeal 2025 मा बन्द भयो।
विस्तार गर्नुहोस्: मूल टप-५ प्रतिवेदन खण्ड (GMV / राजस्व / प्रयोगकर्ता / पोजिसनिङ तालिका)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
Qके हेर्न लायक छ?
- क्याच (Wesfarmers बन्द, ~A$230M लगानी) र MyDeal (Woolworths) 2025 मा बजारबाट बाहिरियो
- Amazon / Temu / Shein ड्राइभिङ वृद्धि; स्थानीय खुद्रा विक्रेताहरूले शेयर गुमाए
- अष्ट्रेलियामा २०२५ को मध्यसम्म टिकटक शप सुरु भएको थिएन (तयारीमा)
- न्यूजील्याण्ड: Trade Me सबैभन्दा ठूलो बजार बनी रहेको छ तर 2025 मा NZ$138M हानि भयो; Amazon / Temu / Shein आफ्नो पकड बलियो गर्दै
Qमुख्य अन्तर्दृष्टि के हुन्?
- Roy Morgan शपर गणनाहरूमा आधारित श्रेणीकरण (प्लेटफर्महरूमा सबैभन्दा तुलनात्मक) + स्थानीय रूपमा दायर राजस्व
- स्थानीय शुद्ध-प्ले अनलाइन खेलाडीहरू (Catch/MyDeal) बाहिर छन्; बजार एक विशाल समेकन चरणमा प्रवेश गर्दैछ
- न्यूजील्याण्ड प्लेटफर्म राजस्व डाटा हराइरहेको छ (Trade Me / Amazon NZ क्याप्चर गरिएको छैन)
Qयो प्रमाण कहाँबाट आउँछ?
यो क्षेत्रका लागि आधारभूत अनुसन्धान कागजात (पूर्ण स्रोत URL सहित):