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Ástralía og Nýja-Sjáland
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Tengdir vettvangar eru skráðir undir Vettvangsupplýsingum. Hægt er að athuga hverja tölu hér að neðan í útvíkkuðum heimildatexta. Vettvangsupplýsingar.
QHversu stór er netverslunarmarkaður Ástralía og Nýja-Sjáland og hvernig vex hann?
Ástralía 2025 eyðir A$82,6B á netinu (+14%, AusPost); 2024 A$69B (met); Nýja Sjáland 4. ársfjórðungur 2024 eyðir 1,73 milljörðum NZD á netinu (+9%)
+14% (Ástralía 2025); Amazon / Temu / Shein knýr vöxt
Útvíkka: upprunalegur kafli alþjóðlegu skýrslunnar (upplýsingar um lönd/undirmarkaði og heimildir)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QHverjir eru Top 5 netverslunarvettvangar í Ástralía og Nýja-Sjáland og hvernig eru þeir raðaðir?
Amazon AU, Temu og Shein ýttu undir vöxt (~1 milljón / 1 milljón / 500.000 kaupendur til viðbótar); eBay AU er starfandi #2; Kogan er stærsti skráði netsali á netinu; staðbundnum kerfum Catch/MyDeal var lokað árið 2025.
Útvíkka: upprunalegur kafli Top-5 skýrslunnar (töflur um GMV / tekjur / notendur / staðsetningu)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QHvað er vert að fylgjast með?
- Catch (Wesfarmers lokun, ~A$230M fjárfest) og MyDeal (Woolworths) fóru af markaðnum árið 2025
- Amazon / Temu / Shein knýr vöxt; staðbundnir smásalar tapa hlut
- TikTok Shop hafði ekki hleypt af stokkunum í Ástralíu um mitt ár 2025 (í undirbúningi)
- Nýja Sjáland: Trade Me er enn stærsti markaðurinn en lækkaði um 138 milljónir NZD árið 2025; Amazon / Temu / Shein herða gripið
QHverjar eru lykilinnsýnir?
- Röðun byggð á Roy Morgan kaupendafjölda (sambærilegast á milli kerfa) + staðbundnum tekjum
- Staðbundnir hreinleiksspilarar á netinu (Catch/MyDeal) eru úti; markaðurinn er að fara inn í risastóran samþjöppunarfasa
- Tekjugögn Nýja Sjálands vettvangs vantar (Trade Me / Amazon NZ ekki tekin)
QHvaðan kemur þessi sönnun?
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