Zalando

Nine dimensions merchants should review before joining:

Merchant snapshot

Ikpo okwu ejiji kacha elu na Europe; dabara adabara maka ndị na-ere ere ejiji/egwuregwu/ịchọ mma nwere ikike brand, nwee ike ịnagide ọnụego nloghachi dị elu; ndị otu Plus + akụrụngwa B2B bụ mgbidi nchebe, mana Temu/Shein na-ewepụ akụkụ ọnụ ala.

Entry requirements

Ịbanye site na Zalando Partner Program, chọrọ ụlọ ọrụ na ikike brand (brand nke onwe ma ọ bụ ikike nkesa), nyocha ụdị ejiji siri ike, ngwaahịa ga-adabara ọkọlọtọ ọdịnaya na ogo ya; na-akwado ndị na-ere ere EU na ofe ókèala, ndị ofe ókèala chọrọ nrube isi VAT EU. N'ọkwa B2C enwere ike ịrụ ọrụ na shelves ngwa Zalando/ABOUT YOU/Lounge; n'ọkwa B2B enwere ike jiri lọjistik ZEOS, SCAYLE, ọrụ software Tradebyte kwalite ọwa nke onwe (ikpo okwu na-ekwu na akụrụngwa B2B ya na-akwado ihe dịka €11B GMV ndị mmekọ). 2025.7 mechara ịzụta ABOUT YOU, njikọ matrix ọtụtụ brand ka na-aga n'ihu.

Fee structure

Zalando ọdịnala enweghị ụgwọ ọnwa a kapịrị ọnụ, naanị commission, mana site na 2025 malitere ịrị elu ọnụego partner: a kọrọ na etinyere ego ndenye aha ihe dịka €480 (oge na ọnụ ọgụgụ kpọmkwem dịka gọọmentị si dị) ma bulie commission marketplace (ecommercenews.eu, sgieurope), ọnụego commission dịka ụdị dị dịka tebụl ego ọrụ gọọmentị si dị (partner.zalando.com na-ebipụta Accounting and fees). Enwere ụgwọ lọjistik imezu (nhọrọ imezu Zalando), mgbasa ozi retail media (ego retail media 2025 +42%). Ọnụego nloghachi ụdị ejiji Zalando dị elu nke ukwuu karịa ngwaahịa ọkọlọtọ, akụkụ ụgwọ nloghachi dị n'aka onye na-ere ere, kwesịrị ịgụnye na atụmatụ ụgwọ.

Getting traffic

Trafik okike sitere na echiche ịzụ ahịa ejiji na matrix ngwa ọtụtụ (Zalando, ABOUT YOU, Lounge); ndị otu Plus (nde 16.8) na-enye ihe dịka ọkara GMV Q4, bụ isi imeghachi azụmaahịa; ike AI ikpo okwu (90% ọdịnaya ngwaahịa AI mepụtara, nkwado nha Size&Fit, enyemaka ịzụ ahịa Assistant ihe dịka nde 6 ndị ọrụ) na-eme ka ntụgharị dị elu. Ndị na-ere ere na-enweta trafik site na ịkwalite peeji ngwaahịa brand, trafik ụdị na ọrụ ndị otu; mgbasa ozi retail media (+42%) bụ ohere mgbasa ozi ọhụrụ.

Fulfilment & logistics

Netwọk lọjistik nke aka na-ekpuchi ọtụtụ mba Europe, na-akwado atụmatụ imezu Zalando (onye na-ere ere na-ebuga ngwaahịa n'ụlọ nkwakọba ihe ikpo okwu, ikpo okwu na-ahụ maka nnyefe na nhazi nloghachi); ọrụ lọjistik ZEOS na-enyekwa ndị mmekọ B2B. Ụdị ejiji na-ebukarị nnyefe ngwa ngwa + nloghachi efu, ụgwọ nhazi nloghachi dị elu bụ njirimara ụdị; oge na ọnụego dịka atụmatụ lọjistik gọọmentị si dị.

Payments & settlement

Ikpo okwu na-anata ego ma na-akwụ ụgwọ n'otu ebe, ọtụtụ ego na Euro bụ isi; Partner na-akwụ ụgwọ dịka oge akaụntụ gọọmentị; n'akụkụ ịkwụ ụgwọ kaadị akụ/akpa ego bụ isi, ikpo okwu na-ahụ maka ịkwụ ụgwọ onye na-azụ ahịa na ịkwụ onye na-ere ere, oge ịkwụ ụgwọ kpọmkwem dịka gọọmentị si dị.

Compliance

Ndị na-ere ere EU chọrọ ịdebanye aha VAT (dịka Germany 19% VAT) ma meejuputa ihe ụtụ isi mba ọ bụla; ngwaahịa chọrọ ịgbaso iwu nchekwa na asambodo EU (dịka REACH maka uwe, CE maka eletrọnịkị); dịka VLOP (very large online platform) n'okpuru DSA, na-ebu ọrụ njikwa ọdịnaya na ngwaahịa. Ndị na-ere ere ofe ókèala (gụnyere China) chọrọ ụlọ ọrụ EU/VAT ma ọ bụ onye nnọchi anya nrube isi; akwụkwọ ikike brand bụ ọnọdụ ịbanye.

Key risks

1) Ihe mgbu njikọ ABOUT YOU: ụlọ ọrụ Berlin belatara ihe dịka 200 ọrụ, mechiri ebe nkesa, 2026 belatara ọtụtụ ugboro/meechie atụmatụ ahịa, ọnụahịa ngwaahịa dara 13–16% otu oge (simplywall.st, investing.com); 2) nrụgide oke uru: 2026 Q1 ego mụrụ mana uru dara, ọnụego nloghachi ejiji na ụgwọ ịre ahịa dị elu; 3) Temu/Shein fast fashion karịrị akarị na-ewepụ akụkụ ọnụ ala; 4) site na 2025 ịrị elu ọnụego partner (ndenye aha + commission), nwere ike imetụta ịnọgide ndị na-ere ere.

Best-fit sellers

Dabara adabara: ndị na-ere ere ejiji/akpụkpọ ụkwụ/egwuregwu/ịchọ mma etiti-elu nwere ikike brand, ndị nwere ike ịnagide ọnụego nloghachi ejiji dị elu na oge ịkwụ ụgwọ, na-ahụta ịmepụta brand na imeghachi ndị otu — ndị Europe mpaghara ma ọ bụ ofe ókèala; ọwa B2B (ZEOS/SCAYLE/Tradebyte) dabara adabara maka brands tozuru etozu nwere ecommerce nke aka. Adabaghị: ndị na-enweghị brand, ndị na-ere ngwaahịa ọcha ọnụ ala oke (na-emegide Temu/Shein akụkụ ọnụ ala), na obere ndị na-ere ere enweghị ike ịkwụ ụgwọ nloghachi na VAT.

Sources

research/sections/eu_platforms.md 3.2.3; 各地区电商平台Top5深度研究报告.md Isi nke 3; 各地区电商平台优劣势对比与深度分析报告.md Isi nke 4; https://corporate.zalando.com/en/investor-relations/zalando-full-year-2025-results; https://ecommercenews.eu/zalando-increases-rates-for-merchants/; https://www.sgieurope.com/zalando-announces-new-basic-fee-and-marketplace-commission-increase/101260.article; https://partner.zalando.com/university/cr/accounting-and-fees; https://simplywall.st/stocks/de/retail/etr-zal/zalando-shares/news/why-zalando-xtrazal-is-down-132-after-lowering-2026-sales-ou

Zalando pụtara na ndepụta Top-5 nke mpaghara 1: Europe.

• Yurop（#3）：Onye ndu ejiji Europe; enwetara ABOUT YOU; 90% nke ọdịnaya ngwaahịa AI mepụtara

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: