Region Deep-Dive
Australija i Novi Zeland
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QKoliko je veliko tržište e-trgovine Australija i Novi Zeland i kako raste?
Australija 2025. online potroši 82,6 milijardi A$ (+14%, AusPost ); 2024. 69 milijardi A$ (rekord); Mrežna potrošnja Novog Zelanda u četvrtom tromjesečju 2024. iznosi 1,73 milijarde NZ$ (+9%)
+14% (Australija 2025.); Amazon / Temu / Shein poticanje rasta
Proširi: izvorni odjeljak globalnog izvješća (detalji zemalja/podtržišta i izvori)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QKoje su Top 5 platformi e-trgovine u Australija i Novi Zeland i kako su rangirane?
Amazon AU , Temu i Shein potaknuli su rast (~1 milijun / 1 milijun / 500.000 dodatnih kupaca); eBay AU je nositelj #2; Kogan je najveći uvršteni pure-play online trgovac na malo; lokalne platforme Catch/MyDeal ugašene 2025.
Proširi: izvorni odjeljak izvješća Top-5 (tablice GMV / prihoda / korisnika / pozicioniranja)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QŠto vrijedi pratiti?
- Catch (Wesfarmers gašenje, ~230 milijuna A$ uloženo) i MyDeal (Woolworths) izašli su s tržišta 2025.
- Amazon / Temu / Shein poticanje rasta; lokalni trgovci gube udio
- TikTok Shop nije pokrenut u Australiji od sredine 2025. (u pripremi)
- Novi Zeland: Trade Me ostaje najveće tržište, ali je 2025. pretrpjelo umanjenje vrijednosti od 138 milijuna NZ$; Amazon / Temu / Shein jačaju stisak
QKoji su ključni uvidi?
- Rangiranje temeljeno na Roy Morgan broju kupaca (najviše usporedivo na svim platformama) + lokalno evidentirani prihod
- Lokalni pure-play online igrači ( Catch/MyDeal ) su vani; tržište ulazi u fazu divovske konsolidacije
- Nedostaju podaci o prihodu platforme na Novom Zelandu (Trade Me / Amazon NZ nisu zabilježeni)
QOdakle dolaze ovi dokazi?
Izvorni istraživački dokumenti za ovu regiju (s punim URL-ovima izvora):