Trendyol

Nine dimensions merchants should review before joining:

Merchant snapshot

Na farko a Turkiyya, babban App na fashion (hannun jari mafi yawa na Alibaba); ya dace da masu siyarwa na alama waɗanda suke son shiga Turkiyya/GCC da sarkar samarwa na China, dole su fuskanci rage darajar lira da ƙaƙƙarfan ƙofar ɗakin ajiya na ƙasashen waje + VAT na GCC.

Entry requirements

Shafin Turkiyya na gida: dole ya zama kamfanin rajistar haraji na Turkiyya (mai sana'a/kamfanin iyaka/kamfanin hannun jari duka za su iya, masu siyarwa na mutum ba a yarda ba), ta lambar haraji ana duba bayanan kasuwanci ta tsarin MERSİS kai tsaye, ana kuma buƙatar imel ɗin rajista na KEP, IBAN, takardar lissafi ta lantarki, buɗe shago kyauta (jagorar demresa 2025). Shafin Gulf (Saudi Arabia/UAE, ya buɗe ga masu siyarwa na China a 2024): lasisin kasuwanci na China (masu sana'a ba a tallafawa yanzu) + lambar VAT na shafin da ya dace (Saudi Arabia 15%, UAE 5%) + tilas ɗakin ajiya na ƙasashen waje na ɓangare na uku na gida (ba a tallafawa aikawa kai tsaye daga cikin gida ba) + karɓar kuɗi ta Payoneer na kamfani; shafukan Saudi Arabia/UAE asusu biyu masu zaman kansu, ba za a iya sake amfani da bayanan tuntuɓa ba; duba dandali kwanakin aiki 2–3, daga shiri zuwa buɗe shago kusan makonni 4–5 (Chuhaiwang 2026).

Fee structure

Buɗe shago kyauta, ana karɓar kashi bisa nau'in a umarnin da aka kammala (2025, demresa): lantarki 5%–28%, fashion/tufafi kusan 21%–23% (tufafi 21.5%, takalma/jaka 21.5%–23.5%, kayan ado kusan 22%), kayan kyau da kulawa kusan 15%–18%, littattafai 14%–22%, kayan jarirai 3.5%–18% (diapers/abin ci na jarirai za su iya ƙasa da 5%); kashi da VAT ana cire su kai tsaye bayan isar da oda cikin nasara, biyan kuɗi bisa nau'in kwanaki 7–28. Tallan sabbin shafukan GCC: sabbin shaguna waɗanda suka sanya sabbin kayayyaki cikin kwanaki 7 suna samun rangwamen kashi 8 a cikin watanni 2 + ƙaramin tallafin talla (Chuhaiwang, na biyu). Ainihin bisa bisa da jadawalin kuɗaɗen hukuma.

Getting traffic

Kusan kaso 40% na e-commerce na Turkiyya [ƙididdigar na biyu], a 2023 masu amfani masu aiki sun wuce miliyan 35, masu siyarwa sun wuce 250,000, SKU na kayayyaki sun wuce miliyan 170, yana isar da ƙasashe 100+ na Gabas ta Tsakiya/Turai (demresa); tunanin nau'ikan fashion yana da ƙarfi, yanayin babban App ya cika (ya haɗa da dandalin na biyu na Dolap). Kaso na masu kasuwanci na China a shafukan GCC bai kai 10% ba (Chuhaiwang, na biyu), gasar ta yi ƙasa da Noon/Amazon sosai, SEO na binciken cikin dandali + ayyukan dandali sune manyan zirga-zirgar halitta, an ba da shawarar ƙara shuka sha'awa ta zamantakewa/gajerun bidiyo.

Fulfilment & logistics

Jigilar e-commerce na kansa na Trendyol Express da isar da cikin gari na GO (a 2025.12 Alibaba ya sayar da kashi 85% na GO ga Uber, kusan ¥5B, wani ma'auni ya ce riba kusan ¥6B); shafukan Gulf babu ɗakin ajiya na kansa na hukuma, ana tilasta cika umarni ta ɗakin ajiya na ƙasashen waje na ɓangare na uku, hanyar jigilar tsohuwar Aramex (Chuhaiwang); shafin Turkiyya na gida yana tallafawa ajiya da isarwa na gida, mai siyarwa yana ɗaukar mayar/musayar kaya da sarrafa matakan jari.

Payments & settlement

Shafin Turkiyya ana sulhunta da lira (karɓar ta IBAN), bayan tabbatar da isar da oda cikin nasara ana biyan kuɗi bisa nau'in cikin kwanaki 7–28; shafukan GCC kawai suna tallafawa Payoneer na kamfani, ana iya musanya da Yuan da fitar da kuɗi (Chuhaiwang). Rage darajar lira na Turkiyya da babban hauhawar farashin kayayyaki suna lalata ƙimar sulhu da ƙarfin siyayya, masu siyarwa na ketare iyaka suna buƙatar kula da haɗarin kuɗin musaya.

Compliance

Turkiyya: asalin kamfani + lambar haraji (duba kai tsaye na MERSİS), takardar lissafi ta lantarki, KEP; shafukan GCC: Saudi Arabia VAT 15%, UAE 5%, cikakken sunan kamfani a takardar VAT dole ya yi daidai da lasisin kasuwanci har da harafi ɗaya, kayan kyau/lantarki suna buƙatar takaddun shaida na bin ka'ida na ESMA, SFDA da sauransu, jerin addini da hana siyarwa na Saudi Arabia/UAE suna da ƙarfi (Chuhaiwang); masu sana'a ba za su iya shiga shafukan GCC ba.

Key risks

Rage darajar lira na Turkiyya da babban hauhawar farashin kayayyaki suna lalata ƙarfin siyayya da ƙimar sulhun ketare iyaka (ma'aunin babban kasuwa ma yana cin karo da juna: $115.4B vs €86B da sauransu); rage nauyin Alibaba: a 2025.12 ya sayar da kashi 85% na Trendyol GO (mai siyan Uber) yana nuna jigon saka hannun jari na rukunin ya karkata, harsashi da haɗin gwiwa na dogon lokaci suna da rashin tabbas; gasar gida Hepsiburada, Amazon TR, N11, kuma Temu/SHEIN suna shiga Turkiyya suna matsa sashen ƙarancin farashi; muhimman bayanai ($14B/kusan kaso 40%) ƙididdigar na biyu ne, ba a san shekara ba, ba a bayyana GMV/kuɗaɗe daban ba; GCC yana fafatawa da Noon/Amazon kai tsaye.

Best-fit sellers

Ya fi dacewa da masu siyarwa na alama na fashion/tufafi/kayan gida/kayan haɗi na 3C waɗanda suke da fa'idar sarkar samarwa na China na Alibaba, za su iya ƙara siyarwa da kusan 20% na shigar e-commerce na Turkiyya ko taga faɗaɗa na GCC (lokutan yawan buƙata kamar Ramadan); bai dace da masu siyarwa na sanya kaya marasa shirin ɗakin ajiya na ƙasashen waje da VAT ba (ƙaƙƙarfan ƙofar GCC), masu siyarwa masu dogaro da sulhun dolar Amurka ko waɗanda ba za su iya jure canjin lira ba.

Sources

research/sections/mea_platforms.md; 各地区电商平台Top5深度研究报告.md 第10章; research/research_top5_ecommerce_latam_mea.md; https://demresa.com/en/blog/store-opening-and-selling-process-on-trendyol-2025-guide; https://m.chwang.com/ask/208491718726; https://abc.az/en/news/201868; https://fund.eastmoney.com/a/202512043582459544.html; https://www.hurriyetdailynews.com/amp/turkiyes-e-commerce-volume-surges-52-percent-in-2025-222063; https://www.gccbusinessnews.com/alshaya-group-trendyol-partnership/

Trendyol ya bayyana a jerin Top-5 na yankuna 1: MEA.

• Gabas ta Tsakiya da Afirka（#5）：Turkey #1 , fashion-jagoranci super app; fadada zuwa Saudi Arabiya / UAE / Gabashin Turai; Alibaba ya sayar da 85% na Trendyol GO a cikin Disamba 2025 (~¥5B)

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: