AliExpress

Nine dimensions merchants should review before joining:

Merchant snapshot

Babban dandali na ketare iyaka na Alibaba, cikakken wakilci Choice na ƙara siyarwa + rabin wakilci/Local+ na gida, ya dace da sarkar samarwa na China da masu siyarwa masu ɗakin ajiya na EU; tarar DSA €550M da harajin kunshi €3 sun sake tsara tsarin aikawa kai tsaye, ƙofar bin ka'ida ta tashi sosai.

Entry requirements

Tsarin ɗaukar masu siyarwa na balaga yana buɗe ga masu siyarwa na China, ana buƙatar cancantar kamfani; ƙofofin shiga na nau'i uku sun bambanta: cikakken wakilci Choice (mai siyarwa ya samar da kaya, dandali ya tsara farashi/sarrafawa/cika umarni, ya dace da masana'anta da masu siyarwa marasa ƙwarewar sarrafawa), rabin wakilci (mai siyarwa ya tsara farashi da sarrafawa, dandali ya cika umarni, ya dace da 'yan kasuwa masu ƙwarewar sarrafawa), Local+ (an ƙaddamar da shi 2025, ɗakin ajiya na EU + masu siyarwa na gida, ya dace da masu siyarwa masu jarin Turai). Tun daga 2025 masu siyarwa na Burtaniya ba sa biyan kuɗin shiga don faɗaɗa samarwa na gida; yankuna: AliExpress a Koriya haɗin gwiwa ne na AliExpress Korea + Gmarket (ya fara 2025.10, yana ƙarƙashin ƙuntatawar amincewar KFTC mai sharadi), Japan ma yana da shafi, tsarin ɗaukar masu siyarwa da bin ka'ida na kowace kasuwa suna zaman kansu.

Fee structure

A ƙarƙashin cikakken wakilci Choice dandali yana sulhunta bisa farashin samarwa, babu tunanin kashi na gargajiya, amma sararin riba dandali ne ke tsara farashi ya ƙayyade; rabin wakilci/sarrafa kansa ana karɓar kashi bisa nau'in + kuɗin sabis na ma'amala: a 2025 AliExpress ya yi niyyar raba kashi zuwa kashi da kuɗin sabis na ma'amala, adadin kuɗin sabis na ma'amala na ɗan lokaci 2.5% (rahoton 163.com, bisa hukuma), tun daga 2025.8.1 an ƙara kashi na nau'ikan da yawa (glosellers), adadin kowane nau'i bisa bisa da jadawalin kuɗaɗen hukuma (hukuma tana ba da na'urar lissafin kashi). Akwai kuma kuɗin talla (Zhituiche/talla), kuɗin cika umarni (jigilar Cainiao) da kuɗin ɗakin ajiya na gida na Local+.

Getting traffic

Tashar cikakken wakilci Choice tana samun fifikon zirga-zirga na dandali (dandali ne ke da alhakin zaɓin kaya da farashi, saka talla na tsakiya), ita ce babbar ƙofar ƙara siyarwa; masu siyarwa na rabin wakilci/Local+ suna samun ƙarin nauyi na zirga-zirgar gida (saurin ɗakin ajiya na gida na ƙara juzu'i). Tsarin talla (Zhituiche na AliExpress, tallan ƙungiyar) ya balaga; tunanin zirga-zirgar ketare iyaka (ECDB GMV na Turai #4, CBCommerce ketare iyaka #4) yana da ƙarfi amma ƙaruwar Turai tana raguwa, dandali yana juya kasafin kuɗi zuwa cika umarni na gida da masu siyarwa na gida.

Fulfilment & logistics

Cikakken wakilci dandali ne ke cika umarni gaba ɗaya (Cibiyar sadarwar Cainiao, yafi aikawa kai tsaye daga China); masu siyarwa na rabin wakilci suna ajiye kaya zuwa ɗakin ajiyar da dandali ya ƙayyade/ɗakin ajiya na ƙasashen waje, dandali ne ke da alhakin isarwa ta ƙarshe; Local+ (an ƙaddamar da shi 2025) yana goyon bayan ɗakin ajiya na EU + masu siyarwa na gida, saurin isarwa yana daidaita da na dandamali na gida; tun daga 2026.7 harajin kunshi €3 na EU + soke keɓewar €150 na shafar tsarin aikawa kai tsaye na China, tsarin ɗakin ajiya na gida na Local+ yana samun fa'ida.

Payments & settlement

Masu siyarwa na cikakken wakilci ana sulhunta da dandali bisa farashin samarwa + tsawon asusu (dandali na karɓar kuɗi, biyan kuɗi gaba ɗaya); masu siyarwa na rabin wakilci/sarrafa kansa ana sulhunta bisa siyarwa bayan an cire kuɗaɗe; hanyar Alipay ta ƙasashen waje tana goyon bayan karɓar kuɗaɗe da yawa, tsawon lokacin sulhu bisa hukuma.

Compliance

Matsin bin ka'ida na EU shine mafi ƙarfi: a 2026.7 tarar DSA na EU €550M (kusan $629M, mafi girma a tarihin EU, an yanke cewa bai hana siyar da haramun/jabun/kayayyaki marasa aminci ba, euractiv/reuters) — siyar da jabu da amincin samfura su ne babban layin da ba za a ketare ba; ana buƙatar bin VAT na EU (OSS) da takaddun shaida na samfura (CE da sauransu). Harajin kunshi €3 da soke keɓewar €150 suna ƙara kuɗin aikawa kai tsaye, gida na EU (Local+) ya zama mafi kyawun warware bin ka'ida da kuɗi. Yankuna: haɗin gwiwar Koriya yana ƙarƙashin sharuɗɗan haɗa bayanai na KFTC, Japan/Brazil kowanne yana da nata buƙatun ƙa'ida.

Key risks

1) Tarar DSA €550M da ci gaba da matsin amincin samfura/sarrafa jabu na EU, ƙarin kuɗin bin ka'ida na cinye ribar ƙarancin farashi; 2) a 2026.7 harajin kunshi €3 + soke keɓewar €150 na shafar tsarin aikawa kai tsaye, ƙaruwa tana raguwa (matakin CBCommerce na ketare iyaka ya faɗi daga #1 zuwa #4, Temu ya riske shi); 3) gasa mai tsanani a sashen ƙarancin farashi: tare da Temu/Shein duka suna fuskantar harajin kunshi da tara kuɗi, yaƙin farashi yana da zafi; 4) canje-canjen ƙa'ida na yankuna (sharuɗɗan KFTC na Koriya, manufofin harajin kwastam na Japan/Brazil) suna ƙara rikitarwar bin ka'ida na kasuwanni da yawa.

Best-fit sellers

Ya dace da: masu siyarwa na sarkar samarwa na China (masana'anta/'yan kasuwa) suna amfani da cikakken wakilci Choice don ƙara siyarwa ba tare da sarrafawa ba, waɗanda suke da ɗakin ajiya na EU/cancantar gida suna amfani da Local+ don samun zirga-zirgar gida da fa'idar bin ka'ida; masu siyarwa masu kula da farashi, masu nau'ikan da yawa (lantarki, kayan gida, fashion). Bai dace da: masu siyarwa masu ƙimar alama (tunanin ƙarancin farashi da matsin sarrafa jabu, babu sararin sarrafa shagon alama), ƙanana masu siyarwa waɗanda ba za su iya ɗaukar kuɗin bin ka'ida na EU da na gida ba.

Sources

research/sections/eu_platforms.md 3.2.6; 各地区电商平台Top5深度研究报告.md 第3章; 各地区电商平台优劣势对比与深度分析报告.md 第4章、第7章; https://www.euractiv.com/news/eu-fines-aliexpress-e550-million-over-illegal-products/; https://www.reuters.com/world/aliexpress-hit-with-629-million-eu-fine-over-sales-illegal-counterfeit-products-2026-07-20/; https://www.theguardian.com/world/2026/jun/29/eu-introduces-customs-charge-on-small-parcels-to-curb-cheap-chinese-imports; https://www.163.com/dy/article/JOP31UIS05118A6A.html; https://glosellers.com/newsflash/24356.html; https://www.cbcommerce.eu/blog/2025/10/16/sixth-edition-of-the-top-100-cross-border-marketplaces-europe-report-european-cross-border-e-commerce-reaches-new-heights/

AliExpress ya bayyana a jerin Top-5 na yankuna 2: Turai, Koriya.

• Turai（#6）：Alibaba's ƙetare iyaka; ya ƙaddamar da cikar gida na 'Local+' a cikin 2025
• Koriya ta Kudu（#3）：Ƙananan farashi na kan iyaka (AliExpress) + kasuwar buɗaɗɗen gida (Gmarket); matsa lamba daga 'China dodanni uku'

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: