Region Deep-Dive
Austraalia ja Uus-Meremaa
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QKui suur on Austraalia ja Uus-Meremaa e-kaubanduse turg ja kuidas see kasvab?
Austraalia 2025. aasta veebikulu 82,6 miljardit Austraalia dollarit (+14%, AusPost ); 2024 69 miljardit Austraalia dollarit (rekord); Uus-Meremaa 2024. aasta IV kvartali veebikulu 1,73 miljardit Uus-Meremaa dollarit (+9%)
+14% (Austraalia 2025); Amazon / Temu / Shein kasvu soodustab
Laienda: algne ülemaailmse aruande jaotis (riikide/alaturu detailid ja allikad)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QMillised on Top 5 e-kaubanduse platvormi Austraalia ja Uus-Meremaas ja kuidas need järjestuvad?
Amazon AU , Temu ja Shein aitasid kasvu (~1 miljon / 1 miljon / 500 000 täiendavat ostjat); eBay AU on ametis nr 2; Kogan on suurim noteeritud puhtalt mängitav võrgujaemüüja; kohalikud platvormid Catch/MyDeal suleti 2025. aastal.
Laienda: algne Top-5 aruande jaotis (GMV / tulu / kasutajate / positsioneerimise tabelid)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QMillele tasub tähelepanu pöörata?
- Catch (Wesfarmers seiskamine, investeeritud ~230 miljonit Austraalia dollarit) ja MyDeal (Woolworths) lahkusid turult 2025. aastal
- Amazon / Temu / Shein kasvu kiirendamiseks; kohalikud jaemüüjad kaotavad osa
- TikToki pood ei olnud Austraalias 2025. aasta keskpaiga seisuga käivitatud (ettevalmistamisel)
- Uus-Meremaa: Trade Me on endiselt suurim turg, kuid 2025. aastal langes allahindlus 138 miljonit Uus-Meremaa dollarit; Amazon / Temu / Shein pingutavad haaret
QMillised on peamised tähelepanekud?
- Edetabel põhineb Roy Morgan ostjate arvul (kõige enam võrreldav platvormide lõikes) + kohapeal registreeritud tulu
- Kohalikud puhta mänguga võrgumängijad (Catch/MyDeal) on väljas; the market is entering a giant-consolidation phase
- Uus-Meremaa platvormi tuluandmed puuduvad (Trade Me / Amazon NZ pole jäädvustatud)
QKust need tõendid pärinevad?
Selle piirkonna alusuuringute dokumendid (täielike allika-URL-idega):