Region Deep-Dive
Australien og New Zealand
Vigtigste sprog i denne region: English · 中文 · हिन्दी · العربية · Español
Relaterede platforme er listet under Platformefterretning. Hvert tal nedenfor kan tjekkes i den udvidede kildetekst. Platformefterretning.
QHvor stort er e-handelsmarkedet i Australien og New Zealand, og hvordan vokser det?
Australien 2025 bruger online 82,6 mia. USD (+14 %, AusPost ); 2024 A$69B (rekord); New Zealand Q4 2024 online bruger NZ$1,73B (+9%)
+14 % (Australien 2025); Amazon / Temu / Shein driver vækst
Udvid: originalt afsnit i den globale rapport (lande-/delmarkedsdetalje og kilder)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QHvilke er de fem førende e-handelsplatforme i Australien og New Zealand, og hvordan rangerer de?
Amazon AU , Temu og Shein drev væksten (~1 million / 1 million / 500.000 ekstra kunder); eBay AU er etableret #2; Kogan er den største børsnoterede pure-play online forhandler; lokale platforme Catch/MyDeal lukkede ned i 2025.
Udvid: originalt afsnit i Top 5-rapporten (tabeller for GMV / omsætning / brugere / positionering)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QHvad er værd at følge?
- Catch ( Wesfarmers nedlukning, ~A$230 mio. investeret) og MyDeal ( Woolworths ) forlod markedet i 2025
- Amazon / Temu / Shein driver vækst; lokale detailhandlere taber andel
- TikTok Shop var ikke lanceret i Australien i midten af 2025 (under forberedelse)
- New Zealand: Trade Me er fortsat den største markedsplads, men blev nedskrevet på NZ$138 mio. i 2025; Amazon / Temu / Shein strammer deres greb
QHvad er de centrale indsigter?
- Rangering baseret på Roy Morgan-kundeantal (mest sammenlignelige på tværs af platforme) + lokalt registreret omsætning
- Lokale pure-play online-spillere (Catch/MyDeal) er ude; markedet er på vej ind i en gigantisk konsolideringsfase
- New Zealand-platformens omsætningsdata mangler (Trade Me / Amazon NZ ikke registreret)
QHvor kommer denne evidens fra?
Underliggende forskningsdokumenter for denne region (med fulde kilde-URL’er):