Region Deep-Dive
Australia ug New Zealand
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Ang may kalabotan nga plataporma nalista ubos sa Intelligence sa plataporma. Ang matag numero sa ubos mahimong susihon sa gipalapad nga teksto sa tinubdan. Intelligence sa plataporma.
QUnsa kadako ang merkado sa e-commerce sa Australia ug New Zealand, ug unsa kini motubo?
Gasto online sa Australia 2025 A$82.6B (+14%, AusPost); 2024 A$69B (rekord); gasto online sa New Zealand Q4 2024 NZ$1.73B (+9%)
+14% (Australia 2025); Amazon/Temu/Shein ang nagduso sa pagtubo
Palapad: orihinal nga seksiyon sa report sa kalibotan (detalye sa nasod/sub-merkado ug mga tinubdan)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QAsa ang Nanguna nga 5 ka plataporma sa e-commerce sa Australia ug New Zealand, ug unsa ang ilang ranggo?
Amazon AU, Temu, ug Shein ang niduso sa pagtubo (~1 milyon / 1 milyon / 500,000 karagdagang shopper); eBay AU ang incumbent #2; Kogan ang pinakadako nga listed pure-play online retailer; isinara ang lokal na platform Catch/MyDeal niadtong 2025.
Palapad: orihinal nga seksiyon sa report sa Top-5 (mga lamesa sa GMV / kita / tiggamit / posisyon)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QUnsa ang angay bantayan?
- Lumabas sa merkado ang Catch (Wesfarmers shutdown, ~A$230M puhunan) ug MyDeal (Woolworths) niadtong 2025
- Amazon/Temu/Shein ang nagduso sa pagtubo; nawawalan sa share ang lokal na retailer
- Dili pa nailunsad ang TikTok Shop sa Australia niadtong kalagitnaan sa 2025 (inihahanda)
- New Zealand: nananatiling pinakadako nga marketplace ang Trade Me pero NZ$138M impairment niadtong 2025; humihigpit ang Amazon/Temu/Shein
QUnsa ang mga yawe nga insight?
- Ranking batay sa bilang sa shopper sa Roy Morgan (pinaka-maihalintulad sa mga platform) + locally filed revenue
- Wala na ang lokal na pure-play online (Catch/MyDeal); pumapasok ang merkado sa yugto sa consolidation sa mga higante
- Nawawala ang datos sa kita sa platform sa New Zealand (dili nakuha ang Trade Me/Amazon NZ)
QAsa gikan kining ebidensiya?
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