Region Deep-Dive
አውስትራሊያ እና ኒውዚላንድ
በዚህ ክልል ዋና ቋንቋዎች፦ English · 中文 · हिन्दी · العربية · Español
ተዛማጅ መድረኮች በመድረክ መረጃ ስር ተዘርዝረዋል። ከዚህ በታች ያለው እያንዳንዱ ቁጥር በተዘረጋው የምንጭ ጽሑፍ ሊረጋገጥ ይችላል። የመድረክ መረጃ.
Qየአውስትራሊያ እና ኒውዚላንድ የኢኮሜርስ ገበያ ምን ያህል ትልቅ ነው፣ እንዴት እያደገ ነው?
አውስትራሊያ 2025 በመስመር ላይ ወጪ A$82.6B (+14%, AusPost); 2024 A$69B (መዝገብ); ኒውዚላንድ Q4 2024 በመስመር ላይ ወጪ NZ$1.73B (+9%)
+14% (አውስትራሊያ 2025); Amazon / Temu / Shein የማሽከርከር እድገት
ዘርጋ፦ የዋናው ዓለም አቀፍ ሪፖርት ክፍል (የአገር/ንዑስ ገበያ ዝርዝርና ምንጮች)
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
Qበአውስትራሊያ እና ኒውዚላንድ ከፍተኛ 5 የኢኮሜርስ መድረኮች እነማን ናቸው፣ እንዴት ይደረጃሉ?
Amazon AU፣ Temu እና Shein እድገት አስከትሏል (~1 ሚሊዮን / 1 ሚሊዮን / 500,000 ተጨማሪ ሸማቾች); eBay AU ነባሪው #2 ነው; Kogan ትልቁ የተዘረዘሩት ንጹህ-ጨዋታ የመስመር ላይ ቸርቻሪ ነው; የሀገር ውስጥ መድረኮች Catch/MyDeal በ2025 ይዘጋሉ።
ዘርጋ፦ የዋናው Top-5 ሪፖርት ክፍል (GMV / ገቢ / ተጠቃሚዎች / አቀማመጥ ሰንጠረዦች)
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
Qምን ማየት ይገባል?
- ካች (Wesfarmers መዘጋት፣ ~A$230M ኢንቨስት የተደረገ) እና MyDeal (Woolworths) በ2025 ከገበያ ወጥተዋል።
- Amazon / Temu / Shein የማሽከርከር እድገት; የሀገር ውስጥ ቸርቻሪዎች ድርሻ አጥተዋል።
- ከ2025 አጋማሽ ጀምሮ የቲክ ቶክ ሱቅ በአውስትራሊያ አልተጀመረም (በዝግጅት ላይ)
- ኒውዚላንድ፡ Trade Me ትልቁ የገበያ ቦታ ሆኖ ይቆያል ነገርግን በ2025 የ NZ$138M እክል ወስዷል። Amazon/Temu/Shein የሚይዛቸውን እየጠበበ ነው።
Qቁልፍ ግንዛቤዎች ምንድን ናቸው?
- በRoy Morgan የገዢ ቆጠራዎች ላይ የተመሰረተ ደረጃ (በመሣሪያ ስርዓቶች ላይ በጣም የሚወዳደር) + በአገር ውስጥ ገቢ
- የአካባቢ ንጹህ-ጨዋታ የመስመር ላይ ተጫዋቾች (Catch/MyDeal) ወጥተዋል; ገበያው ወደ ግዙፍ የማጠናከሪያ ምዕራፍ እየገባ ነው።
- የኒውዚላንድ የመሳሪያ ስርዓት ገቢ መረጃ ይጎድላል (Trade Me/Amazon NZ አልተያዘም)