Zalando

Nine dimensions merchants should review before joining:

Merchant snapshot

Inkundla yokuqala yefashini eYurophu, kufanelekile kubathengisi befashini/ezemidlalo/izimonyo abanegunya lebrendi, abakwazi ukwamukela izinga eliphezulu lokubuyiswa kwempahla; amalungu e-Plus + ingqalasizinda ye-B2B iwumgodla wokuzivikela, kodwa esigabeni samanani aphansi kudonselwa i-Temu/Shein.

Entry requirements

Ukujoyina i-Zalando Partner Program (uhlelo lwabalingani) kudinga inkampani nezimfanelo zebrendi (ibrendi yakho noma igunya lokusabalalisa lebrendi), ukuhlolwa kwezigaba zefashini kuqinile, izimpahla kudingeka zihambisane nezindinganiso zokuqukethwe nekhwalithi; kusekelwa abathengisi base-EU nabawela imingcele, abathengisi abawela imingcele kudingeka bathobele i-VAT ye-EU. Ezingeni le-B2C kungenzeka usebenzise izhalofu zezinhlelo eziningi ze-Zalando/ABOUT YOU/Lounge; ezingeni le-B2B kungenzeka unike amandla amasiteshi akho ngensiza yesofthiwe ye-ZEOS logistics, SCAYLE, Tradebyte (inkundla ithi ingqalasizinda yayo ye-B2B inika amandla cishe €11B we-GMV yabalingani). Ngo-2025.7 kwaphethwa ukuthengwa kwe-ABOUT YOU, ukuhlanganiswa kwe-matrix yamabrendi amaningi kuyaqhubeka.

Fee structure

Ngokwesiko i-Zalando ayinayo imali yanyanga engaguquki, kugxilwe ekhomishini, kodwa kusukela ngo-2025 kukhushuliwe amanani abalingani: kubikwa ukuthi kwengezwe imali yokubhalisa cishe ngu-€480 (umjikelezo nenombolo ngqo ngokomthombo osemthethweni) futhi kwakhushulwa ikhomishini ye-marketplace (ecommercenews.eu, sgieurope), izinga lekhomishini ngezigaba ngokohlelo lwemali olusemthethweni (i-Accounting and fees ishicilelwa ku-partner.zalando.com). Kukhona nezindleko zokugcwaliseka zezokuthutha (i-Zalando fulfillment iyinketho), izindleko zezikhangiso ze-retail media (imali engenayo ye-retail media ngo-2025 +42%). Izinga lokubuyiswa kwempahla lezigaba zefashini ze-Zalando liphezulu kakhulu kunemikhiqizo ejwayelekile, ingxenye yezindleko zokubuyiswa ithwalwa ngumthengisi, kudingeka ifakwe ekubalweni kwezindleko.

Getting traffic

Ithrafikhi yemvelo ivela ekubonakaleni kokuthenga ifashini nakuma-matrix wezinhlelo eziningi (Zalando, ABOUT YOU, Lounge), amalungu e-Plus (izigidi eziyi-16.8) anikela cishe ingxenye yesigamu ye-GMV ye-Q4 futhi ayiwumgogodla wokuthenga okuphindwayo; amandla e-AI enkundla (90% wokuqukethwe kwemikhiqizo kudalwa yi-AI, izincomo zosayizi ze-Size&Fit, umsizi wokuthenga i-Assistant cishe izigidi ezingu-6 zabasebenzisi) kuthuthukisa ukuguqulwa. Ukuthola ithrafikhi kwabathengisi kuncike ekuthuthukisweni kwamakhasi emikhiqizo yebrendi, ithrafikhi yezigaba nasekuphathweni kwamalungu; izikhangiso ze-retail media (+42%) ziyizindawo ezikhangisayo ezengeziwe.

Fulfilment & logistics

Inethiwekhi yezokuthutha ezisebenzelayo imboza amazwe amaningi aseYurophu, isekela uhlelo lwe-Zalando fulfillment (umthengisi ugcwalisa isitoko endaweni yokugcina yenkundla, inkundla iphethe ukulethwa nokucubungula ukubuyiswa kwempahla); insiza yezokuthutha ye-ZEOS ikhishwa futhi kubalingani be-B2B. Izigaba zefashini zigxile ekulethweni nge-courier + ukubuyiswa kwamahhala, izindleko eziphezulu zokucubungula ukubuyiswa ziyisici semvelo sesigaba; isikhathi namanani ngokohlelo lwezokuthutha olusemthethweni.

Payments & settlement

Inkundla iqoqa imali futhi ikhokhele ndawonye, ikhokhelwa ngezimali eziningi okugxilwe kwi-euro, abalingani (Partner) bakhokhelwa ngokwesikhathi esisemthethweni sokukhokhelwa; ngasohlangothini lokukhokha kugxilwe emakhadini asebhange/izikhwama, inkundla iphethe izinkokhelo zabathengi nokubuyiselwa kwemali kubathengisi, umjikelezo wokukhokhelwa ngqo ngokomthombo osemthethweni.

Compliance

Abathengisi base-EU kudingeka babhalise i-VAT (isib. i-VAT yaseJalimane engu-19%) futhi bahambisane nezidingo zentela zamazwe angamalungu; imikhiqizo kudingeka ihlangabezane nezidingo zokuphepha nokuqinisekiswa zase-EU (isib. i-REACH yezindwangu, i-CE ye-elektroniki njll.); njenge-VLOP ngaphansi kwe-DSA ithwala izibopho zokulawula okuqukethwe nezimpahla. Abathengisi abawela imingcele (kuhlanganiswa nabaseShayina) kudingeka babe nenhlangano yase-EU/uhlelo lwe-VAT noma baqeshe i-agent yokuthobela imithetho, amadokhumende egunya lebrendi ayisidingo sokujoyina.

Key risks

1) Ubuhlungu bokuhlanganiswa kwe-ABOUT YOU: ikomkhulu laseBerlin linciphise cishe izikhundla ezingama-200, izikhungo zezokuthutha zavalwa, ngo-2026 kwahliswa/kuqiniswa ukubheka kokuthengiswayo izikhathi eziningi, intengo yamasheya yehla ngo-13–16% ngesikhathi esithile (simplywall.st, investing.com); 2) ingcindezi emarjini yenzuzo: ku-Q1 2026 imali engenayo yakhula kodwa inzuzo yehla, izinga lokubuyiswa kwefashini nezindleko zokumaketha ziphezulu; 3) i-Temu/Shein ye-fast fashion ekhawulezayo iqhubeka idonsela esigabeni samanani aphansi; 4) kusukela ngo-2025 kukhushuliwe amanani abalingani (imali yokubhalisa + ikhomishini), okungathinta ukugcinwa kwabathengisi.

Best-fit sellers

Kufanelekile: abathengisi befashini/izicathulo/ezemidlalo/izimonyo zamaphezulu naphakathi abanegunya lebrendi, abakwazi ukwamukela izinga eliphezulu lokubuyiswa kwefashini nesikhathi sokukhokhelwa, ababuka ukwenziwa kwebrendi nokuthenga okuphindwayo kwamalungu — amabrendi aseYurophu noma awela imingcele; iziteshi ze-B2B (ZEOS/SCAYLE/Tradebyte) zifanelekile kumabrendi avuthiwe asenayo i-e-commerce ezisebenzelayo. Akufanelekile: abathengisi abangena brendi, abanamanzi aphansi kakhulu engenabrendi (baqubuka ngqo ne-Temu/Shein esigabeni samanani aphansi), kanye nabathengisi abancane abangenawo amandla okuthwala izindleko zokubuyisa nokuthobela i-VAT.

Sources

research/sections/eu_platforms.md 3.2.3; 各地区电商平台Top5深度研究报告.md 第3章; 各地区电商平台优劣势对比与深度分析报告.md 第4章; https://corporate.zalando.com/en/investor-relations/zalando-full-year-2025-results; https://ecommercenews.eu/zalando-increases-rates-for-merchants/; https://www.sgieurope.com/zalando-announces-new-basic-fee-and-marketplace-commission-increase/101260.article; https://partner.zalando.com/university/cr/accounting-and-fees; https://simplywall.st/stocks/de/retail/etr-zal/zalando-shares/news/why-zalando-xtrazal-is-down-132-after-lowering-2026-sales-ou

I-Zalando ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Europe.

• IYurophu（#3）：umholi wezemfashini waseYurophu; ithole i-ABOUT YOU; I-90% yokuqukethwe komkhiqizo eyenziwe nge-AI

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: