JD.com

Nine dimensions merchants should review before joining:

Merchant snapshot

Kufanelekile kumabrendi emikhiqizo ejwayelekile efana ne-3C/izinto zikagesi nakubathengisi ababeka phambili ulwazi lwezokuthutha: ukuzithengisa + izokuthutha ezakhelwe zona kunomqondo oqine kakhulu wezimpahla zangempela, kodwa inzuzo icindezelwa, imisebenzi emisha efana nokulethwa kokudla ishisa imali.

Entry requirements

Ukuzithengisa (1P) kuyimodeli yokuthenga nokuthengisela (consignment) ye-JD.com, umthengisi uhlinzeka, inkundla ibeka amanani futhi iyagcwalisa, isithiyo siphezulu; inkundla evulekile (POP) idinga izimfanelo zebhizinisi + igunya lebrendi, kukhokhwa isibambiso nemali yokusebenzisa inkundla, cishe imikhakha engu-80% isekela ukuvula isitolo ngo-¥0 ukuvivinya [派代]; abathengisi baphesheya bangajoyina ngesiteshi se-JD International/JD Worldwide (京东全球购). Ulimi luyisi-Chinese ikakhulukazi.

Fee structure

Ukuzithengisa kuyimodeli yokuhlinzeka/ukusebenzisana (i-JD.com ibeka amanani, kukhishwa iphesenti ngezigaba, abahlinzeki bakhokhelwa ngokwesikhathi); i-POP ikhokhisa imali yokusebenzisa inkundla + isibambiso + ikhomishini yezigaba (ngokohlelo lwemali olusemthethweni); izikhangiso nge-Jing Zhun Tong (京东快车/amaphoyinti okuthinta okuthenga/ukutshala okubanzi); izindleko zokugcina nokuletha ze-JD Logistics zibizwa ngokwensiza; kusukela ngo-February 2025 inkundla yangena kwezokulethwa kokudla ngezibonelelo ezinkulu, imisebenzi emisha efana nokulethwa kokudla ngo-2025 yalahlekelwa cishe ngu-¥46.6 billion (isilwane esikhulu esidla imali), inzuzo yethrafikhi ngesikhathi sezibonelelo ibonakala kodwa ayiqhubeki.

Getting traffic

Ithrafikhi yemvelo yokusesha + izincomo (ukuthambekela kwethrafikhi yokuzithengisa kubonakala, umqondo we-3C/izinto zikagesi ungowokuqala); uhlelo lwezikhangiso lwe-Jing Zhun Tong; amalungu e-PLUS anokuthenga okuphindwayo okuphezulu; i-JD Miao Song yokudayisa ngokushesha nokulethwa kokudla kulethela izimo ezintsha eziphindaphindwayo. I-DAU ye-Double 11 '25 yaba ngu-227 million, abasebenzisi abasebenzayo ngonyaka abangaphezu kwezigidi eziyikhulu eziyisikhombisa (7亿+).

Fulfilment & logistics

I-JD Logistics inezindawo zokugcina nokuletha ezakhelwe zona, ulwazi lokulethwa ngosuku olufanayo/olulandelayo lungcono kunawo wonke eShayina; umthengisi angangena endaweni yokugcina ye-JD (ukugcina nokuletha kuhlanganisiwe) noma azithumele, abathengisi be-POP abasebenzisa i-JD Logistics bathola amaphuzu olwazi nesisindo sethrafikhi; i-cold chain imboza okusha.

Payments & settlement

I-JD Pay + WeChat/Alipay njll., ikhokhelwa nge-yuan; abahlinzeki bokuzithengisa bakhokhelwa ngokwesikhathi sesivumelwano (ngokuvamile izinsuku eziningi); i-POP ikhokhelwa ngemuva kokuqinisekiswa kokuthola (ngemithetho yenkundla).

Compliance

Kudingeka izimfanelo zebhizinisi, igunya lebrendi nombiko wokuhlolwa kwekhwalithi; i-3C/izinto zikagesi njll. zidinga ukuqinisekiswa okuphoqelekile kwe-CCC; i-e-commerce yasekhaya ikhokha intela; imithetho yenkundla iqinile (isithembiso sezimpahla zangempela, izinsuku eziyisikhombisa zokubuyiswa ngaphandle kwesizathu); ukuthutha kwe-JD Logistics kunemfuneko yokuphepha nokuthobela imithetho.

Key risks

(1) Imisebenzi emisha (ukulethwa kokudla/ukudayisa ngokushesha) ngo-2025 yalahlekelwa cishe ngu-¥46.6 billion, ukugcinwa kwama-oda ngemuva kokwehla kwezibonelelo akunasiqinisekiso (imifektri emikhulu emithathu ishise cishe u-¥220 billion ngonyaka); (2) imali engenayo iyakhula kodwa hhayi inzuzo — ngo-2025 imali engenayo +13% kodwa kukhona ukungqubuzana kokubalwa kwenzuzo emsulwa (¥27 billion vs ¥19.6 billion), imithombo ithi inzuzo yehle kakhulu; (3) impi yokuthi i-GMV ifinyelelwe/yeqiwe yi-Douyin iyaqhubeka (i-JD.com iyayiphika, ithi isahola nge-¥1 trillion); (4) abathengisi bokuzithengisa babhekene nengcindezi yokuxoxisana amanani nesikhathi sokukhokhelwa, abathengisi be-POP babhekene nezindleko zokuboshelwa ezokuthutha.

Best-fit sellers

Kufanelekile kakhulu kumabrendi emikhiqizo ejwayelekile efana ne-3C/izinto zikagesi/ezedijithali/ezingane nakubakhiqizi/abanikazi bamabrendi abanamandla aqinile ochungechunge lokuhlinzekwa (abakwazi ukusebenzisana nesikhathi sokukhokhelwa nokuhlolwa kwekhwalithi); i-POP ifanelekile kumabrendi amancane naphakathi afuna ukuzisekela ngolwazi lwezokuthutha; akufanelekile kwimikhiqizo engenabrendi enamanzi aphansi kanye nezinto ezincane zamanani aphansi ezithengwa njalo (izindleko zezokuthutha ziyingxenye enkulu, imarjini ayikwazi ukuzimboza).

Sources

research/sections/cn_platforms.md §4.2.3; research/China_ecommerce_top5_research.md §2#3; https://www.pai.com.cn/213993.html; http://stock.10jqka.com.cn/hks/20260305/c675102972.shtml; https://www.stcn.com/article/detail/3663699.html; https://api.bianews.com/news/details?id=212415

I-JD.com ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-China.

• i-China（#3）：I-1P 3C/izinto zikagesi + okokusebenza okungokwakho + Ukulethwa Okusheshayo kwe-JD; wangena ukulethwa kokudla ngo-2025; izicelo namanje ¥1T ahead of Douyin

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: