Walmart

Nine dimensions merchants should review before joining:

Merchant snapshot

Ọwa ahịa nke atọ na United States; uru ịre ahịa niile (omnichannel) + ngwa ahịa; ụgwọ dị ala karịa Amazon n'ozuzu; dabara adabara maka ndị na-ere ere tozuru etozu nwere ụlọ nkwakọba ihe US ma ọ bụ ikike imezu mpaghara; ecosystem ka na-esighị ike.

Entry requirements

Ịbanye na Walmart Marketplace bụ usoro nyocha: achọrọ akwụkwọ ikike azụmahịa ụlọ ọrụ (ụlọ ọrụ US ma ọ bụ ụlọ ọrụ mba ụwa ruru eru), ozi ụtụ isi na atụmatụ lọjistik, oge nyocha ogologo; 2025 nwere 200,000+ ndị na-ere ere mana a kọrọ “ndị na-ere ere na-apụ” na a gbanwere mmemme mkpali ndị nke atọ nwayọọ (Ecommerce Times). Enweghị ụgwọ ọnwa ma ọ bụ ụgwọ per-item (threecolts 2025.9 ntụnyere); ndị na-ere ere mba ụwa chọrọ inye imezu US mpaghara ma ọ bụ jiri WFS.

Fee structure

Enweghị subscription/ụgwọ ọnwa na ụgwọ per-item, naanị referral fee site na ụdị ngwaahịa: dịka uwe (>US$20) 15%, kọmputa 6%, ngwa egwu 12%, ink printer 12% (threecolts 2025.9: hà ma ọ bụ dị ala karịa Amazon maka otu ụdị); ụgwọ imezu WFS dị ala nke ukwuu karịa FBA n'ụfọdụ ụdị (ụfọdụ ihe dị ala ihe dịka 80%), mana maka ngwaahịa dị obere (<US$10) FBA ka mma. Mgbasa ozi Walmart Connect na-agbaso asọmpi bidding. Kpọmkwem dịka tebụl ego ọrụ gọọmentị si dị.

Getting traffic

Ọchụchọ n'ime Walmart.com + mgbasa ozi Walmart Connect (ọganihu ihe dịka okpukpu 6 karịa ahịa, na_platforms.md); ndị otu Walmart+ na trafik ụlọ ahịa na-arụkọ ọrụ, nnyefe otu ụbọchị sitere na ụlọ ahịa na-ekpuchi 93% ezinụlọ US; ndị ahịa nọ n'ọkwa mbụ nke ịre ngwa ahịa n'ịntanetị US na-agbatị gaa na ndị na-abụghị ngwa ahịa na mgbasa ozi. Mmetụta ikpo okwu na ngwá ọrụ ndị na-ere ere adịghị ike karịa Amazon, oke trafik okike nwere oke, ndị na-ere ere kwesịrị ibute uru ọnụahịa/ụdị nke aka ha.

Fulfilment & logistics

WFS (Walmart Fulfillment Services) na-edozi ihe dịka 45% iwu marketplace (Q4 FY25); imezu omnichannel “ụlọ ahịa bụ ụlọ nkwakọba ihe” (nnyefe otu ụbọchị/nweta onwe ya) bụ ọdịiche dị mkpa; ndị na-ere ere nwekwara ike iziga n'onwe ha (chọrọ irube isi na SLA oge). Ụgwọ mbugharị/nchekwa na-agbakọ site na olu na oge (peeji Pricing gọọmentị), Big & Bulky nwere ụgwọ mgbakwunye.

Payments & settlement

Ikpo okwu na-anata ego n'otu ebe, na-akwụ ụgwọ na US Dollar; onye na-ere ere na-ejikọta akaụntụ ụlọ akụ US ma ọ bụ ndị ọrụ ịnakọta ego nke atọ (Payoneer/WorldFirst wdg); oge ịkwụ ụgwọ na-agbaso amụma ikpo okwu (na-abụkarị ọtụtụ izu); a na-ewepụ ụgwọ na mgbasa ozi na nchikota.

Compliance

Ụtụ ahịa US na-anata site n'ikpo okwu ma ọ bụ onye na-ere ere na-edebanye aha; ngwaahịa chọrọ irube isi na asambodo nchekwa CPSC/CPC wdg na amụma mmachibido Walmart; ngwaahịa WFS chọrọ ịgbaso ụkpụrụ nkwakọba na ihe dị ize ndụ; 2025 webatara ngwá ọrụ ndị na-ere ere AI na iwu ọhụrụ njikọ ụlọ ahịa (Retail Dive). Ikpo okwu anaghị ekpughe GMV ecommerce US na uru ngalaba ecommerce, ndị na-ere ere kwesịrị ịnyocha ahụike akaụntụ nke aka ha.

Key risks

1) Ecosystem ndị na-ere ere adịghị ike: asịrị “ndị na-ere ere na-apụ” na mgbanwe mmemme mkpali na-ebelata akụkọ “Amazon nnọchi”; 2) 3P dị ntakịrị karịa Amazon (3P bụ naanị ihe dịka 10% GMV ecommerce), ọdịiche dị ukwuu na ụdị ngwaahịa, ngwá ọrụ/mgbasa ozi/lọjistik; 3) Enweghị nghọta data: anaghị ekpughe GMV ecommerce US (“~US$15B” bụ naanị 3P, na-emegide oke ihe dịka 7% òkè); 4) nrụgide ụgwọ imezu ecommerce na nnyefe na nhazi uru (ịnọgide na-etinye ego na nnyefe 1 awa/otu ụbọchị).

Best-fit sellers

Dabara adabara maka ndị na-ere ere ofe ókèala etiti/nnukwu nwere ụlọ nkwakọba ihe US ma ọ bụ ikike nnyefe mpaghara, na-ere ngwa ahịa, ihe ụlọ, ihe ọcha kwa ụbọchị, nwa na nne na uwe, dịka ọwa mgbakwunye ọnụ ala karịa Amazon; ndị na-ere ere ngwa ahịa nwere uru okike. Adabaghị maka ndị mbido obere na-enweghị atụmatụ imezu US, ndị na-achọ ịmalite ngwa ngwa, na brands chọrọ ngwá ọrụ ndị na-ere ere na ecosystem mgbasa ozi bara ụba.

Sources

research/sections/na_platforms.md; 各地区电商平台Top5深度研究报告.md Isi nke 2; https://threecolts.university/blog/walmart-vs-amazon-seller-fees; https://docs.m2ecloud.com/docs/walmart-seller-fees-explained/; https://ecommerce-times.com/walmart-marketplaces-rumored-seller-exodus-is-rattling-its-amazon-alternative-pitch/; https://www.businesswire.com/news/home/20250219052528/en/Walmart-reports-strong-revenue-of-4.1-up-5.3-in-constant-currency-cc-with-operating-income-growing-faster-at-8.3-or-9.4-adjusted-cc

Walmart pụtara na ndepụta Top-5 nke mpaghara 1: North America.

• Ugwu America（#3）：Omnichannel + ngwa ahịa ecommerce #1 na US; Walmart + otu; Mmezu WFS

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: