Taobao/Tmall

Nine dimensions merchants should review before joining:

Merchant snapshot

Dabara adabara maka brands na ndị na-ere ere etiti/nnukwu: ihe dịka 1 ijeri ndị na-azụ ahịa kwa afọ, isi ụdị niile; trafik buru ibu mana mgbasa ozi + ụgwọ ọrụ na-eme ka ụgwọ dị elu, asọmpi ime obere ndị na-ere ere na-aka njọ.

Entry requirements

Tmall chọrọ ikike ụlọ ọrụ: akwụkwọ ikike azụmahịa, ikike brand/trademark, ịkwụ ego nchekwa na ụgwọ teknụzụ kwa afọ; Taobao na-ahapụ onye ọ bụla/ụlọ ọrụ onwe ka ọ mepee ụlọ ahịa ọnụ ala (ịkwụ ego nchekwa, dịka ụdị), usoro ịbanye n'ịntanetị, usoro nyocha ụdị. Ụlọ ọrụ mba ofesi ga-esi na ụlọ ọrụ China/onye nnọchi anya ma ọ bụ ọwa Tmall Global. Ọnụ ụzọ mmalite: Tmall ego nchekwa + ụgwọ kwa afọ dị elu, Taobao fọrọ nke nta ka ọ bụrụ efu, mana site na September 2024 ụgwọ ọrụ software bụ isi mere ka ndị na-ere ere niile nwee ibu ụgwọ a kapịrị ọnụ.

Fee structure

Ego sitere na CMR (ego njikwa ndị ahịa: mgbasa ozi ndị na-ere ere + commission) bụ isi; site na 2024.9.1 a na-ana 0.6% ụgwọ ọrụ software bụ isi na ego ọnụahịa n'ezie, nwere oke ¥60 kwa azụmahịa mbụ (mgbe esemokwu gasịrị, gọọmentị zara site n'ịgbakwunye mbelata, na-ekpuchi ụdị niile, dịka ọkwa gọọmentị kachasị ọhụrụ si dị) [Ebangpower/DoNews]; enwere ego nchekwa, ụgwọ kwa afọ Tmall (dịka ụdị ma nwee usoro nloghachi), mgbasa ozi Alimama (直通车/引力魔方/万相台) na inshọransị mbugharị. Commission ụdị dịka tebụl ego ọrụ gọọmentị si dị.

Getting traffic

Trafik okike bụ ọchụchọ + nkwado (猜你喜欢), ndị otu 88VIP dị elu na-enye imeghachi azụmaahịa dị elu; usoro mgbasa ozi bụ Alimama (直通车, 引力魔方, 万相台), 2025 gbakwunyere AI shopping guide na Taobao Flash (instant retail). DAU Double 11'25 nde 508 nọ n'ọkwa mbụ n'ime ecommerce zuru oke, mana nkesa trafik na-akwado brands na itinye ego na-akwụ ụgwọ, trafik okike obere ndị na-ere ere na-enwe nrụgide (ụfọdụ ndị na-ere ere iwu kwa ụbọchị Double 11 si 200 gbadaa 20).

Fulfilment & logistics

Ọtụtụ ndị na-ere ere na-eziga n'onwe ha (netwọk Cainiao na-enye nkwado label/ịchịkọta, ikpo okwu na-enyocha oge izipu); ọnọdụ self-operated dịka Tmall Supermarket na-eji nchekwa/nnyefe Cainiao, nnyefe ụbọchị 3 zuru ebe niile; Taobao Flash instant retail na-adabere na ọkọnọ mpaghara iji nweta nnyefe awa.

Payments & settlement

Alipay na-achị, nchikota RMB; mgbe onye na-azụ ahịa kwetara ịnata, a na-akwụ ụgwọ dịka oge akaụntụ ikpo okwu (oge kpọmkwem dịka iwu gọọmentị si dị); na-akwado ngwá ọrụ ịkwụ ụgwọ kredit dịka Huabei installments.

Compliance

Chọrọ akwụkwọ ikike azụmahịa, ikike ụdị na ikike brand; ecommerce ụlọ na-akwụ VAT/ụtụ ụlọ ọrụ; ngwaahịa chọrọ ịgbaso ọkọlọtọ GB na nyocha ikpo okwu; isi iwu ikpo okwu gụnyere imegharị iwu refund-only (mgbanwe 2024), ụkpụrụ mmemme ịre ahịa na ọnụahịa; ịchịkwa megide monopolies nke akụ na ụba ikpo okwu bụ ihe na-agbanwe ogologo oge. Echiche ofe ókèala: Tmall Global na-eche ndị brands mba ofesi na-abata China, Taobao export (uwe zuru ụwa ọnụ na nnyefe efu) na-eche ndị na-azụ ahịa mba ofesi.

Key risks

1) Ịrị elu ọnụego ego (0.6% ụgwọ ọrụ software bụ isi + asọmpi mgbasa ozi) na-achịkọta uru obere ndị na-ere ere, a na-akpọ ya “nsogbu nke atọ nke obere ndị na-ere ere Taotian”; 2) trafik na-elekwasị anya na ndị na-ere ere isi na itinye ego na-akwụ ụgwọ, trafik obere ndị na-ere ere Double 11 dara (200→20 kwa ụbọchị); 3) ọganihu na-enweghị ume — Q4 FY25 CMR naanị +3%, Douyin/Pinduoduo na-ewepụ GMV (òkè GMV live Douyin ihe dịka 28% karịrị Taobao live <20%); 4) mgbanwe amụma ikpo okwu ugboro ugboro (refund-only, agha ọnụahịa na-emegharị).

Best-fit sellers

Dabara adabara kachasị maka ndị na-ere ere brands na ụdị siri ike Taobao dịka uwe/ịchọ mma/ihe ụlọ, na ndị na-ere ere etiti/nnukwu nwere otu ecommerce zuru oke; adabaghị maka ndị na-enweghị brand, ndị na-ere ngwaahịa ọcha ọnụ ala (nrụgide ụgwọ dị elu) na ndị mbido enweghị ego (ọnụ ụzọ asọmpi mgbasa ozi dị elu).

Sources

research/sections/cn_platforms.md §4.2.1; research/China_ecommerce_top5_research.md §2#1; https://www.yilantop.com/news/42501; https://www.ebrun.com/businessnews/20240924/559755.shtml; https://www.donews.com/article/detail/7780/75868.html

Taobao/Tmall pụtara na ndepụta Top-5 nke mpaghara 1: China.

• Chaina（#1）：Nke kachasi ike na uwe, ịma mma na ụlọ; 88VIP; ewepụtara Taobao Flash Sale na 2025

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: