Zalando

Nine dimensions merchants should review before joining:

Merchant snapshot

Babban dandali na fashion na Turai na farko, ya dace da masu siyarwa na fashion/motsa jiki/kayan kyau masu izinin alama, waɗanda suke iya jure babban adadin mayar da kaya; membobin Plus + kayan aikin B2B su ne katangar kariya, amma sashen ƙarancin farashi yana shan karkatarwa daga Temu/Shein.

Entry requirements

Shiga Zalando Partner Program (shirin haɗin gwiwar), ana buƙatar asalin kamfani da cancantar alama (alama ta kanka ko lasisin rarraba alama), duba nau'ikan fashion yana da ƙarfi, kayayyaki na buƙatar cika ƙa'idodin abun ciki da inganci; yana goyon bayan masu siyarwa na EU da ketare iyaka, masu siyarwa na ketare iyaka na buƙatar bin VAT na EU. A matakin B2C ana iya sarrafa titunan App da yawa na Zalando/ABOUT YOU/Lounge; a matakin B2B ana iya ƙarfafa hanyoyin kanka ta sabis na software na ZEOS logistics, SCAYLE, Tradebyte (dandali ya ce kayan aikin B2B na sa shi ya ƙarfafa kusan €11B na GMV na abokan hulɗa). A 2025.7 an kammala siyan ABOUT YOU, haɗa matrix na alamu da yawa yana gudana.

Fee structure

Zalando a al'adance ba shi da ƙayyadaddun kuɗin wata, yana dogaro da kashi, amma tun daga 2025 ya ƙara kuɗin abokan hulɗa: an ruwaito ƙarin kuɗin biyan kuɗi kusan €480 (tsawon lokaci da ainihin lambar bisa hukuma) kuma an ƙara kashi na marketplace (ecommercenews.eu, sgieurope), adadin kashi na kowane nau'i bisa bisa da jadawalin kuɗaɗen hukuma (partner.zalando.com ya buga Accounting and fees). Akwai kuma kuɗin cika umarni na jigila (zaɓin cika umarni na Zalando), kuɗin talla na kafofin watsa labarai na dillali (2025 kuɗin shiga na retail media +42%). Adadin mayar da kaya na fashion na Zalando ya fi na samfuran daidaitattu yawa, wani ɓangare na kuɗin mayar da kaya mai siyarwa ne ke ɗauka, ana buƙatar shigar da shi cikin ƙididdigar kuɗaɗe.

Getting traffic

Zirga-zirgar halitta tana zuwa daga tunanin siyayyar fashion da matrix na App da yawa (Zalando, ABOUT YOU, Lounge), membobin Plus (miliyan 16.8) suna ba da gudummawar kusan rabin GMV na Q4, su ne jigon sake siyayya; ƙwarewar AI na dandali (90% na abun cikin kayayyaki ana samar da su ta AI, shawarar girman Size&Fit, Assistant mai taimakon siyayya kusan miliyan 6 na masu amfani) na ƙara juzu'i. Samun zirga-zirga na masu kasuwanci ya fi dogaro da inganta shafin samfurin alama, zirga-zirgar nau'in da sarrafa membobin; tallan retail media (+42%) sune ƙarin wuraren talla.

Fulfilment & logistics

Cibiyar sadarwar jigilar kansa tana rufe ƙasashen Turai da yawa, tana goyon bayan shirin cika umarni na Zalando (mai siyarwa ya ajiye kaya zuwa ɗakin ajiya na dandali, dandali ne ke da alhakin isarwa da sarrafa mayar da kaya); sabis na jigila na ZEOS kuma ana ba da shi ga abokan hulɗa na B2B. Nau'ikan fashion suna amfani da isar da gaggawa + mayar da kaya kyauta, babban kuɗin sarrafa mayar da kaya sifa ce ta asali na nau'in; lokaci da kuɗaɗe bisa shirye-shiryen jigila na hukuma.

Payments & settlement

Dandali na karɓar kuɗi da sulhu gaba ɗaya, sulhu da kuɗaɗe da yawa yafi Yuro, Partner ana sulhunta bisa tsawon asusu na hukuma; ɓangaren biyan kuɗi yafi katin banki/jakar kuɗi, dandali ne ke da alhakin biyan abokin ciniki da biyan mai siyarwa, ainihin tsawon lokacin sulhu bisa hukuma.

Compliance

Masu siyarwa na EU na buƙatar rajistar VAT (kamar VAT 19% na Jamus) da cika buƙatun haraji na kowace ƙasa memba; samfura na buƙatar cika buƙatun aminci da takaddun shaida na EU (kamar REACH na tufafi, CE na lantarki da sauransu); a matsayin babban dandali na DSA (VLOP) yana ɗaukar aikin sarrafa abun ciki da kayayyaki. Masu siyarwa na ketare iyaka (ciki har da na China) na buƙatar asalin EU/shirin VAT ko wakilin bin ka'ida, takardun izinin alama su ne sharadi na shiga.

Key risks

1) Zafin haɗin ABOUT YOU: an rage kusan ma'aikata 200 a hedkwatar Berlin, an rufe cibiyar jigila, a 2026 an rage/ƙuntata hasashen siyarwa sau da yawa, farashin hannun jari ya taɓa faɗi 13–16% (simplywall.st, investing.com); 2) matsin riba: Q1 2026 kuɗin shiga ya ƙaru amma riba ta ragu, babban adadin mayar da kaya na fashion da kuɗin tallace-tallace; 3) Temu/Shein na ci gaba da karkatar da sashen ƙarancin farashi da fast fashion mai sauri; 4) tun daga 2025 an ƙara kuɗin abokan hulɗa (kuɗin biyan kuɗi + kashi), yana iya shafar riƙe masu siyarwa.

Best-fit sellers

Ya dace da: masu siyarwa na fashion/takalma/motsa jiki/kayan kyau na matsakaici-manyan masu izinin alama, waɗanda suke iya jure babban adadin mayar da kaya na fashion da tsawon asusu, alamu na Turai ko ketare iyaka masu daraja ƙimar alama da sake siyayyar membobin; hanyoyin B2B (ZEOS/SCAYLE/Tradebyte) sun dace da ƙwararrun alamu waɗanda suka riga suna da e-commerce na kansu. Bai dace da: masu siyarwa marasa alama, masu ƙarancin farashi na white-label (suna cin karo da sashen ƙarancin farashi na Temu/Shein kai tsaye), da kuma ƙanana masu siyarwa masu sauƙin kayan aiki waɗanda ba za su iya ɗaukar kuɗin mayar da kaya da bin ka'idar VAT ba.

Sources

research/sections/eu_platforms.md 3.2.3; 各地区电商平台Top5深度研究报告.md 第3章; 各地区电商平台优劣势对比与深度分析报告.md 第4章; https://corporate.zalando.com/en/investor-relations/zalando-full-year-2025-results; https://ecommercenews.eu/zalando-increases-rates-for-merchants/; https://www.sgieurope.com/zalando-announces-new-basic-fee-and-marketplace-commission-increase/101260.article; https://partner.zalando.com/university/cr/accounting-and-fees; https://simplywall.st/stocks/de/retail/etr-zal/zalando-shares/news/why-zalando-xtrazal-is-down-132-after-lowering-2026-sales-ou

Zalando ya bayyana a jerin Top-5 na yankuna 1: Turai.

• Turai（#3）：Shugaban fashion na Turai; samu ABOUT YOU ; 90% na samfurin abun ciki AI-ƙirƙira

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: