Yahoo! Shopping / LINE Yahoo

Nine dimensions merchants should review before joining:

Merchant snapshot

Na uku a e-commerce na Japan, zirga-zirgar yanayin Yahoo+LINE+PayPay, fashion tana da ƙarfi; tun 2025.9 ya zama mai biyan kuɗi, ya dace da alamu na Japan masu amfani da PayPay don samun sabbin abokan ciniki.

Entry requirements

Buɗe shago na buƙatar asalin doka na Japan (ko ta wakili na Japan/abokin aikin gida), ƙaddamar da bayanan kamfani da shirin shago don dubawa; kafin 1 ga Satumba 2025 buɗe shago kyauta ne (tsarin kyauta na shekaru 13), bayan haka ya koma tsarin biyan kuɗi (bisa Yienwang: sabbin shaguna ana biyan kuɗin amfani da tsarin ¥10,000/wata + kashi 2.5% na siyarwa + kuɗin shawarar tashar LINE, ainihin bisa mafi sabon jadawalin kuɗaɗen hukuma). PayPay Mall tsari ne na gayyata/dubawa, yafi shagunan alama na hukuma, ƙofar tana sama da na shagunan Yahoo! Shopping na yau da kullun.

Fee structure

A 2025.9.1 an ƙare tsarin buɗe shago kyauta na shekaru 13, ya fara biyan kuɗi (rahoton chwang/mjzj): bisa kafofin watsa labarai sabbin shaguna suna biyan kuɗin amfani da tsarin ¥10,000/wata, ana kuma karɓar kusan 2.5% na kashi na siyarwa da kuɗin shawarar tashar LINE, kuɗin ciniki na dandali na shekarar 2025 ya ƙaru +8% (Yienwang, 2026.3.27); ainihin adadi da waɗanda suka shafa bisa jadawalin kuɗaɗen hukuma na LY Corp. Akwai kuma tallan Yahoo! Promotion (bincike/tallan nuni) bisa dannawa, tallace-tallace kamar mayar da maki na PayPay/raffle galibi suna buƙatar shago ya ɗauki nauyin asali (bayani na ƙima).

Getting traffic

Zirga-zirgar yanayi na ƙofofi uku: binciken Yahoo! JAPAN + saƙon zamantakewa na LINE + rangwamen biyan kuɗi na PayPay (mayar da maki na PayPay, raffle) suna haɗa karkatarwa; tun Afrilu 2025 an haɗa shi sosai da LINE don karkatar da zirga-zirga kuma an ƙaddamar da AI ɗin taimakon siyayya (bisa Yienwang). Tallace-tallacen cikin dandali (Super Sale, Deal Campaigns) da siyar da haɗin gwiwa na tattalin arzikin PayPay su ne babban lefa na ƙaruwa, nau'ikan siyayya ta kwatsam kamar fashion/salon rayuwa suna da mafi ƙarfin haɗin gwiwa.

Fulfilment & logistics

Mai siyarwa ne yake aikawa da kansa (Yahoo! Shopping ba shi da sabis na cika umarni na tilas irin FBA), lokacin isarwa da kuɗin jigila shago ne ya saita kuma ya bayyana; masu kasuwanci na PayPay Mall suma suna shirya jigilar kansu. Babu tsarin ɗakin ajiya na gida guda ɗaya na dandali, masu siyarwa na ketare iyaka na buƙatar gina ɗakin ajiya na Japan ko haɗuwa da jigilar ɓangare na uku don cika saurin lokaci da gasar kuɗin jigila.

Payments & settlement

Biyan kuɗi na PayPay shine jigon (rahan PayPay/biyan kuɗi ta scan, biyan daga baya, katin kiredit, haɗin LINE Pay), tare da tsarin jakar kuɗi ta Yahoo!; kuɗin shine Yen, tsawon lokacin sulhu da kuɗin ma'amala bisa ƙa'idodin masu kasuwanci na hukuma ta LY (ba a samu ainihin lambobin sulhu a wannan binciken ba).

Compliance

Ana buƙatar cancantar asalin doka na Japan, bin ka'idar takardar VAT na JCT; bin aikin bayyana na Dokar Ma'amala ta Musamman da ƙa'idodin shago na Yahoo! Shopping/LINE Yahoo; PayPay Mall yana da ƙarin duba alama da inganci. Ƙarin biyan kuɗi na 2025.9 ya zo tare da sabunta sharuɗɗan kwangila, tsofaffin shaguna suna buƙatar sake tabbatar da kuɗaɗe da ayyuka lokacin sabunta kwangila.

Key risks

1) Ƙarshen tsarin kyauta (2025.9) yana sa masu siyarwa su fice/jira a ɗan lokaci, gasar kuɗaɗe da Rakuten/Amazon tana ƙaruwa; 2) GMV na e-commerce ba a taɓa bayyana shi ba, kasancewa a bayyane yana raunana fiye da manyan biyu (GAP, ɓangare na uku da wuya su tabbatar); 3) ƙaruwa tana dogaro da siyan zirga-zirga ta talla — Q1 FY2026 EBITDA da aka daidaita ¥37.1B, -10.5% YoY, lokacin babban saka hannun jari na dandali yana matsa riba; 4) Temu/AliExpress suna karkatar da zirga-zirgar bincike masu kula da farashi; 5) bayan ƙarin biyan kuɗi ƙananan masu siyarwa sun zama masu kula da kuɗi.

Best-fit sellers

Ya fi dacewa da alamu/matsakaici-manyan masu siyarwa waɗanda suka riga suna da asalin Japan, waɗanda suke son samun sabbin abokan ciniki ta yanayin PayPay da isar da LINE, musamman fashion, salon rayuwa, nau'ikan siyayya ta kwatsam; bayan ƙarshen zamanin kyauta (2025.9), ƙanana masu siyarwa masu neman farawa ba tare da kuɗi ba ba su dace ba, ana buƙatar sake kimanta ƙimar kuɗaɗe.

Sources

research/sections/jp_platforms.md 5.2.3; 各地区电商平台Top5深度研究报告.md 5.1; 亿恩网（ms-trainer 转载）http://www.ms-trainer.com/news-130874.html; chwang https://www.chwang.com/news/207908354581; mjzj https://mjzj.com/article/fsnqp95tupz4; marketscreener https://hk.marketscreener.com/news/ly-results-for-the-three-months-ended-june-30-2025-fy2025-1q-140120250801528167-ce7c5edadb8bf023

Yahoo! Shopping / LINE Yahoo ya bayyana a jerin Top-5 na yankuna 1: Japan.

• Japan（#3）：Bincika + siyayya + LINE + yanayin yanayin PayPay; mai karfi a salon / salon rayuwa

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: