Naver Shopping

Nine dimensions merchants should review before joining:

Merchant snapshot

Isango lokuqala le-e-commerce yokuthola eKorea (ukusesha + ukuhlanganiswa kokuthenga), i-Naver Pay, izitolo zamabrendi nokuthenga kwe-AI (Naver Plus Store) kuhlangana kube umjikelezo ovalekile we-ecosystem, kufanelekile kubathengisi abanenhlangano yaseKorea namandla ebrendi/okuqukethwe; ayikho izokuthutha ezakhelwe zona, abathengisi baphesheya ngokuyisisekelo abakwazi ukujoyina ngqo.

Entry requirements

Abathengisi bavula i-Smart Store (스마트스토어) ngesikhungo sabathengisi se-Naver, kudingeka umzimba webhizinisi waseKorea (umuntu/inkampani 사업자등록증) + ukumenyezelwa kwe-通信販売業 + i-akhawunti yokukhokhelwa yasendaweni; imikhawulo kubantu bakwamanye amazwe iqinile — kusukela ngo-2022.5 kuvunyelwa kuphela abantu bakwamanye amazwe abahlala eKorea abaphethe ilayisensi yebhizinisi yaseKorea ukuvula izitolo, izinhlangano zangaphandle (kuhlanganiswa nabathengisi baseShayina) azikwazi ukujoyina ngqo, izakhamuzi zaseShayina zase zinqanyuliwe ekubhaliseni okusha kusukela ngo-2021.10 (Korea Times 2022.4). I-Brand Store igxile ekuthengiseni ngqo kwamabrendi/izinkampani, idinga ukuhlolwa kwezimfanelo zebrendi. Inqubo: ukubhalisa esikhungweni sabathengisi → ukumenyezelwa kwe-通信販売業 → ukufaka imikhiqizo, abathengisi baphesheya ngokuvamile badinga inkampani yendawo yaseKorea noma umlingani ukuthi bathwale umzimba.

Fee structure

Kusukela ngo-2025.6.2 kwenziwa ushintsho olukhulu lwesakhiwo sezindleko: kwakhanselwa imali yokutholwa (유입수수료), kwafakwa imali yokuthengisa (판매수수료) ekhokhiswa ngokwenani lokuthengiselana — i-Smart Store engasebenzisi ukumaketha komthengisi 3%, esebenzisa ukumaketha 1% (kuhlanganiswa i-VAT); i-Brand Store engasebenzisi ukumaketha 4%, esebenzisa ukumaketha 2% (kuhlanganiswa i-VAT), isilinganiso samanani sakhuphuka kusuka cishe ku-2% siye cishe ku-2.8% (umbiko wocwaningo we-Daishin Securities 2025.3; i-亿恩网 ibala ngaphandle kwentela njengo-2.73%/3.64%). Ikhomishini ye-N-delivery (네이버도착보장) nezinhlelo zesisombululo sebrendi zehliselwe ku-0% ukuze kukhuthazwe ukusetshenziswa (亿恩网). Izindleko zokukhokha nezikhangiso (izikhangiso zokusesha, 파워링크 njll.) ngokohlelo lwemali olusemthethweni.

Getting traffic

Isabelo sokusesha saseKorea siyona nto ehamba phambili, ukusabalalisa kwethrafikhi yenhloso yokuthenga kuyinzuzo yomfula ongenhla engekho ku-Coupang (ifayela le-research-top5); abathengisi basebenzisa ukuhlelwa kwemvelo ekusesheni + izikhangiso zokusesha zokuthenga (쇼핑검색광고) + izitolo zamabrendi ukwamukela ithrafikhi yamagama ebrendi, okuqukethwe kwangaphakathi/izingxenye zokuncoma okuhlakaniphile kuqhuba ukutholwa. Ngo-2025 kwaqalwa ukuthenga kwe-AI: i-Naver Plus Store i-app entsha ifakiwe yaba ngeyokuqala eKorea, yaba inkundla yokuthenga ekhula ngokushesha kunazo zonke eKorea (Pulse/Aju Press), ngo-2025 imali engenayo ye-e-commerce okokuqala idlula u-30% wemali engenayo yeqembu (DigitalToday).

Fulfilment & logistics

Ayikho inethiwekhi yokugcina nokuletha ezakhelwe zona: kugxilwe ekuzithumeleni komthengisi + izinkamela zaseKorea (CJ Logistics njll.), izokuthutha zokubambisana ze-N-delivery kusukela ngo-2025 ikhomishini yehliselwe ku-0% ukuze kukhuthazwe ukusetshenziswa; ukugcwaliseka kokusha/nosuku olulandelayo kuncike ekubambisaneni kwangaphandle (ngo-2025.4 kwakhiwa umfelandawonye ne-Kurly ukufeza ukulethwa kokusha ngosuku olulandelayo, KED), ulwazi lokulethwa lunomehluko nenethiwekhi ezakhelwe yona ye-Coupang.

Payments & settlement

I-Naver Pay iyisistimu yokukhokha emnyango ovalekile (enye yezindlela zokukhokha ezitholakala kakhulu eKorea), ngasohlangothini lomthengi kusekelwa ikhadi lesikweletu/ukudluliswa kwe-akhawunti njll.; umjikelezo wokukhokhelwa wabathengisi basendaweni mfushane kakhulu — i-KBS ibika ukuthi i-Naver ikhokhela ngosuku olulodwa (2025.12.24). Imali yokukhokhelwa iyikhondi laseKorea; ngenxa yokuthi abathengisi baphesheya abakwazi ukujoyina ngqo, ukukhokhelwa kugxile ezinhlanganweni zaseKorea, abathengisi abawela imingcele bakhokhelwa ngomlingani wendawo.

Compliance

Kudingeka ukumenyezelwa kwe-通信販売業 yaseKorea nelayisensi yebhizinisi; abantu bakwamanye amazwe bavunyelwa kuphela uma beyizakhamuzi ezihlala eKorea eziphethe ilayisensi yebhizinisi yaseKorea (Korea Times 2022.4). Ukulawulwa kwezimpahla zomgunyathi kuqinile: ngo-2020 izimpahla zomgunyathi ezingama-38% ezatholwa i-KIPO zazivela emakethe evulekile, i-Naver ngo-2021 yayivalela ngokuzithandela ukubhaliswa okusha kwabathengisi baseShayina futhi yaqinisa imithetho, abathengisi kudingeka baqinisekise izimpahla zangempela negunya. Ukuthobela imithetho kwemikhiqizo kufana nemithetho yaseKorea (izitifiketi ze-KC njll.).

Key risks

1) Ayikho i-GMV esemthethweni edaluliwe — isimo semakethe sisekelwa imali engenayo yeqembu (ngo-2025 ₩12T+) nokuchazwa kwezindaba, kunzima kubathengisi ukuqinisekisa usayizi wangempela wokuthengiselana kwenkundla (GAP); 2) ubuthakathaka bokugcwaliseka: ayikho inethiwekhi yezinkamela ezakhelwe zona, ukulethwa ngosuku olulandelayo/okusha kuncike ekubambisaneni okufana ne-Kurly, ulwazi alufinyeleli kweka-Coupang; 3) umthelela wokuwela imingcele: i-Temu/AliExpress yamanani aphansi idonsela ithrafikhi yokusesha yabasebenzisi abazwelayo entengweni, inkampani ehlangene ka-Alibaba-Shinsegae idla izindawo zangaphakathi zemakethe evulekile; 4) ukukhushulwa kwezindleko: kusukela ngo-2025.6 imali yokuthengisa isilinganiso 2%→2.8%, icindezela imarjini yomthengisi; 5) isithiyo sesakhiwo: abathengisi baphesheya (ikakhulukazi baseShayina) abangenawo umzimba waseKorea ngokuyisisekelo abakwazi ukujoyina ngqo.

Best-fit sellers

Kufanelekile kakhulu: abathengisi abanemizimba yaseKorea (abantu/izinkampani), abanikazi bamabrendi (ukuthengisa ngqo kwe-Brand Store), amabrendi e-D2C ancike ethrafikhi yokusesha nasekusebenzeni kokuqukethwe, abathengisi abathola amakhasimende nge-Naver Pay nokuthenga kwe-AI (Plus Store); kufanelekile futhi ezigabeni ezigxile kuzimo zokuthola (ukuqhathanisa amanani ngokusesha, izincomo zokuqukethwe). Akufanelekile: abathengisi baphesheya (ikakhulukazi baseShayina) abangenawo umzimba waseKorea (isiteshi sokujoyina sisicishe sivaliwe), izigaba ezinkulu/ezisha ezidinga ukugcina nokuletha kwenkundla ngosuku olulandelayo, nabathengisi abangenawo amafa amaningi abafuna ukusebenza okuphethwe yinkundla.

Sources

research/sections/kr_platforms.md 6.2.2; 各地区电商平台Top5深度研究报告.md 5.2节; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; Korea Times (外国人持照规则) https://koreatimes.co.kr/www/tech/2025/03/419_327276.html; 大信证券研报 (费率3%/1%、4%/2%) http://money2.daishin.com/PDF/Out/intranet_data/product/researchcenter/report/2025/03/52982_naver.pdf; 亿恩网 (销售费2.73%/3.64%调整) http://www.ennews.com/news-99654.html; KBS (结算1天) https://news.kbs.co.kr/news/mobile/view/view.do?ncd=8442532; KED (Kurly联盟) http://www.kedglobal.com/us/e-commerce/newsView/ked202504200001; Pulse (AI购物新装第一) https://pulse.mk.co.kr/news/english/11284782

I-Naver Shopping ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Korea.

• iNingizimu Korea（#2）：Sesha + ukuhlanganiswa kokuthenga (imakethe evulekile); I-Naver Khokha; Ukuthenga kwe-AI; 'umdlalo wokufa' ne-Coupang ye-Korea #1

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: