Rakuten Ichiba

Nine dimensions merchants should review before joining:

Merchant snapshot

Ahịa mepere emepe kachasị ukwuu na Japan; usoro points + ego na-eme ka imeghachi azụmaahịa kacha ike, mana ụgwọ na ụgwọ nnyefe dị elu; dabara adabara maka ndị nwere ụlọ ọrụ Japan, ndị dị njikere itinye ego miri emi na nkwado points maka ụdị na-emeghachi azụmaahịa.

Entry requirements

Ịmepe ụlọ ahịa n'ime Japan chọrọ ịrịọ dịka ụlọ ọrụ (ndebanye aha ụlọ ọrụ, akaụntụ ụlọ akụ, ike ọrụ ndị ahịa na lọjistik n'ime Japan), nyocha ịbanye siri ike; site na July 2025 na-akpọbata ndị na-ere ere Singapore, September gbasaa netwọk ndị na-ere ere mba ụwa 6 mba ọzọ, brands mba ofesi nwere ike ịbanye site na International Seller Program (akwụkwọ akụkọ gọọmentị Rakuten 2025.9.30). Ụgwọ ndebanye mbụ ¥60,000 (enweghị ụtụ, 出店規約・料金ガイドライン gọọmentị). Echiche ofe ókèala: saịtị Japan (楽天市場) na International Seller Program (Rakuten Global Express wdg) dị iche na ikike ịbanye na ego nchikota, ndị na-ere ere mba ofesi na-agbaso iwu mmemme mba ụwa gọọmentị.

Fee structure

出店規約・料金ガイドライン gọọmentị (2024 version) na-egosi: ụgwọ ndebanye mbụ ¥60,000 (enweghị ụtụ); ụgwọ ụlọ ahịa bụ isi kwa ọnwa dịka atụmatụ — がんばれ！プラン ¥25,000/ọnwa, スタンダード ¥65,000/ọnwa, メガショップ ¥130,000/ọnwa (ha niile enweghị ụtụ); システム利用料 (ụgwọ ọrụ sistemụ) na-agbakọ site na ego ahịa kwa ọnwa, n'atụmatụ ọha ọnụego ihe dịka PC 3.5%–6.5%, mobile 4.0%–7.0% (enweghị ụtụ, dịka がんばれ！プラン PC n'okpuru ¥500,000 6.5% na-ebelata ruo 3.5% karịrị ¥10 nde), tinyere ụgwọ ọrụ sistemụ nchekwa azụmahịa zuru oke. Mmemme points Rakuten (スーパーSALE, お買い物マラソン) na-achọkarị ka ụlọ ahịa kwụ isi ego points (店舗原資), nke bụ ụgwọ mgbakwunye; mgbasa ozi bụ Rakuten RMS ads (click ịkwụ ụgwọ), ọnụego na atụmatụ dịka tebụl ego ọrụ gọọmentị kachasị ọhụrụ si dị.

Getting traffic

Ọchụchọ n'ime saịtị + nlegharị ụdị + ntụgharị points Rakuten na-ebute; mmemme points na kupons (クーポン) bụ isi mgbalị nkwado; Rakuten RMS ads (keywords/display) bụ isi trafik na-akwụ ụgwọ, tinyere タイムセール flash sale, Rakuten TV/ọdịnaya wdg. Trafik dabere nke ukwuu na akara ụlọ ahịa (レビュー) na itinye aka nkwado, ịrụ ọrụ na-ekpebi ngosipụta.

Fulfilment & logistics

Ikpo okwu enweghị lọjistik mmanye dịka FBA, ndị na-ere ere na-eziga n'onwe ha (宅配便/邮便) bụ isi, chọrọ ịgbaso iwu nnyefe Rakuten na ihe nkwakọba ma jikwaa oge n'onwe ha; site na 2020 “送料無料ライン” (nnyefe efu karịrị ¥3,980 gụnyere ụtụ) na-amanye ụlọ ahịa ịkwụ ụgwọ mbugharị (JFTC gbara akwụkwọ ma rịọ iwu nkwụsị mberede), March 2026 usoro 送料無料 ọhụrụ na-ebufe ụgwọ mbugharị gaa ndị na-ere ere. Ndị na-ere ere mba ụwa na-achọkarị ụlọ nkwakọba ihe mpaghara Japan ma ọ bụ mmekọrịta ndị na-ebu iji ruo oge nnyefe.

Payments & settlement

Ịnata ego site na usoro nchikota 楽天ペイ (Rakuten Pay) (kaadị kredit, mbelata points Rakuten, 代金引換, 後払い wdg), ego bụ Yen; Rakuten na-akwụ ego nchikota (精算金) kwa ọnwa, ma na-ewepụ ụgwọ ụlọ ahịa na ya ozugbo (出店規約 nkeji 13/15). Nchikota ndị na-ere ere mba ofesi dịka usoro mmemme mba ụwa si dị.

Compliance

Chọrọ ụlọ ọrụ Japan (ma ọ bụ ikike mmemme mba ụwa), nrube isi JCT invoice (インボイス); ịgbaso 特定商取引法 (ọrụ ịkọwapụta ọnụahịa/nnyefe/nloghachi) na 出店規約 Rakuten, iwu mmachibido (njikwa adịgboroja/ikwupụta gabigara ókè siri ike); ihe eji eme ihe chọrọ ikike 古物営業法. A na-achọpụta iwu 送料 mmanye Rakuten na usoro ọkwa ọchụchọ site na JFTC (2020 iwu nkwụsị mberede), ihe ize ndụ nrube isi amụma kwesịrị ịga n'ihu na-enyocha.

Key risks

1) Ịtụgharị ụgwọ usoro 送料無料 — usoro ọhụrụ 2026.3 mere ka ndị na-ere ere nwee enweghị afọ ojuju buru ibu ọzọ, ihe ize ndụ ọnwụ obere ndị na-ere ere (jinfengkou/ESG跨境 kọrọ); 2) ọganihu GMV ji nwayọọ (H1 2026 GMV ecommerce ụlọ naanị +4.9%), nrụgide uto oge ntozu; 3) otu ahụ nwere ọdịda net afọ nke asaa n'usoro (FY2025 net loss ¥177.8B, isi ihe kpatara Rakuten Mobile), a na-ajụ ike itinye ego ogologo oge; 4) Temu/AliExpress ofe ókèala ọnụ ala na-ewepụ ndị na-azụ ahịa na-ahụta ọnụahịa, esemokwu ọkwa mbụ na Amazon Japan na-aka njọ; 5) usoro points/nkwado/mgbasa ozi dị mgbagwoju anya, ụgwọ mmụta na nnwale ndị na-ere ere ọhụrụ dị elu.

Best-fit sellers

Dabara adabara kachasị maka ndị na-ere ere etiti/nnukwu nwere ụlọ ọrụ Japan, na-ere ụdị na-emeghachi azụmaahịa (ihe kwa ụbọchị, nri, ịchọ mma, nwa na nne, uwe) ma dị njikere itinye ego na points/nkwado miri emi; ndị ofe ókèala nwere ike ịbanye site na mmemme mba ụwa. Adabaghị maka obere otu, ndị na-ere ngwaahịa ọkọlọtọ uru dị ala — ibu points + ụgwọ ọrụ sistemụ + ụgwọ nnyefe jikọtara na-eme ka ohere uru dị warara.

Sources

research/sections/jp_platforms.md 5.2.1; 各地区电商平台Top5深度研究报告.md 5.1; 楽天市場出店規約・料金ガイドライン https://www.rakuten.ne.jp/gold/_sales/pdf/disclosure/01_kiyaku_guideline.pdf; 楽天出店料改定案内 https://www.rakuten.ne.jp/gold/_sales/pdf/notice_price_revision_2024.pdf; Rakuten 国际卖家新闻稿 https://global.rakuten.com/corp/news/press/2025/0930_03.html; JFTC 2020 紧急停止命令 https://www.jftc.go.jp/houdou/pressrelease/2020/feb/200228honbun.pdf; ESG跨境 https://www.eservicesgroup.com.cn/news/178669.html; jinfengkou https://www.jinfengkou.com/show-140847.html

Rakuten Ichiba pụtara na ndepụta Top-5 nke mpaghara 1: Japan.

• Japọn（#1）：Ihe Rakuten mechiri emechi n'ofe ecommerce / ego (kaadị / ụlọ akụ) / mkpanaka

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: