Naver Shopping

Nine dimensions merchants should review before joining:

Merchant snapshot

Babban ƙofar e-commerce na ganowa na Koriya na bincike + tattara siyayya, yanayin Naver Pay, shagunan alama da AI ɗin siyayya (Naver Plus Store) ya rufe zagaye, ya dace da masu siyarwa masu asalin Koriya da ƙwarewar alama/abun ciki; babu jigilar kansa, masu siyarwa na ƙasashen waje kusan ba za su iya shiga kai tsaye ba.

Entry requirements

Mai siyarwa yana buɗe Smart Store ta Cibiyar Masu Siyarwa ta Naver, ana buƙatar asalin kasuwanci na Koriya (takardar rajistar mutum/doka) + sanarwar siyarwa ta nesa + asusun sulhu na gida; ƙuntatawa ga ƙasashen waje tana da ƙarfi — tun 2022.5 kawai mazaunan ƙasashen waje masu lasisin kasuwanci na Koriya za su iya buɗe shago, masu mallakar ƙasashen waje (ciki har da masu siyarwa na China) ba za su iya shiga kai tsaye ba, ƴan China tun 2021.10 an dakatar da sabbin rajista (Korea Times 2022.4). Brand Store yana fuskantar alamu/kamfanoni na kai tsaye, ana buƙatar duba cancantar alama. Tsarin: rajista a Cibiyar Masu Siyarwa → sanarwar siyarwa ta nesa → sanya kayayyaki, masu siyarwa na ƙasashen waje galibi suna buƙatar kamfanin Koriya na gida ko abokin aiki don ɗaukar jigon.

Fee structure

Tun 2025.6.2 akwai babban daidaita tsarin kuɗaɗe: an soke kuɗin samun (referral fee), an maye gurbinsa da kuɗin siyarwa bisa adadin ciniki — Smart Store ba tare da tallan mai siyarwa ba 3%, tare da talla 1% (ciki har da VAT); Brand Store ba tare da talla ba 4%, tare da talla 2% (ciki har da VAT), matsakaicin kuɗaɗe ya tashi daga kusan 2% zuwa kusan 2.8% (rahoton bincike na Daishin Securities 2025.3; Yienwang ya ƙididdiga ba tare da haraji ba 2.73%/3.64%). Kuɗin N-delivery (garantin isarwa na Naver) da shirye-shiryen maganin alama an rage kashi zuwa 0% don ƙarfafa amfani (Yienwang). Kuɗin ma'amala na biyan kuɗi da talla (tallan bincike, Power Link da sauransu) bisa bisa da jadawalin kuɗaɗen hukuma.

Getting traffic

Kasancewar bincike na Koriya shine jigon, rarraba zirga-zirgar nufin siyayya ita ce fa'idar sama da Coupang ba ta da (fayil ɗin research-top5); masu kasuwanci suna dogaro da matakin bincike na halitta + tallan binciken siyayya + shagunan alama don ɗaukar zirga-zirgar kalmomin alama, abun ciki/sashen shawarwarin wayo na cikin dandali suna motsa ganowa. A 2025 AI ɗin siyayya ya fara: sabon App na Naver Plus Store shine na farko a Koriya, ya zama dandalin siyayya mafi saurin ƙaruwa a Koriya (Pulse/Aju Press), a 2025 kuɗin shiga na e-commerce ya fara wuce 30% na kuɗin shiga na rukunin (DigitalToday).

Fulfilment & logistics

Babu cibiyar sadarwar ajiya da isarwa ta kansa: mai kasuwanci ne yake aikawa da kansa + jigilar gaggawa ta Koriya (CJ Logistics da sauransu) ne jigon, jigilar haɗin N-delivery tun 2025 kashi ya ragu zuwa 0% don ƙarfafa amfani; cika umarni na abinci mai ɗanɗano/rana ta gaba ya dogaro da haɗin gwiwar waje (a 2025.4 an ƙulla alaƙa da Kurly don cika abinci mai ɗanɗano na rana ta gaba, KED), ƙwarewar isarwa tana da bambanci da cibiyar sadarwar kansa na Coupang.

Payments & settlement

Biyan kuɗi na rufaffiyar Naver Pay (ɗaya daga cikin hanyoyin biyan kuɗi da suka fi yawa a Koriya), ɓangaren abokin ciniki yana goyon bayan katin kiredit/ƙaura ta asusun da sauransu; tsawon lokacin sulhu na masu siyarwa na gida yana da gajarta sosai — KBS ta ruwaito Naver yana sulhunta a rana 1 (2025.12.24). Kuɗin sulhu shine Won; saboda masu siyarwa na ƙasashen waje ba za su iya shiga kai tsaye ba, sulhu yafi fuskantar masu mallakar Koriya na gida, masu siyarwa na ketare iyaka bisa abokin aikin gida ya ɗauki sulhu.

Compliance

Ana buƙatar sanarwar siyarwa ta nesa ta Koriya da lasisin kasuwanci; ƙasashen waje kawai mazaunan cikin ƙasa masu lasisin kasuwanci na Koriya (Korea Times 2022.4). Sarrafa jabu yana da ƙarfi: a 2020 38% na jabun da Hukumar Ilimin Iyali ta Koriya ta kama ya fito daga kasuwannin buɗe, Naver a 2021 ya dakatar da sabbin rajista na masu siyarwa na China da kansa kuma ya ƙarfafa ƙa'idodi, masu kasuwanci suna buƙatar tabbatar da ingantattun kayayyaki da izini. Bin ka'idar kayayyaki kamar dokokin Koriya (takardun shaida na KC da sauransu).

Key risks

1) Babu bayyanar GMV na hukuma — matsayin kasuwa yana dogaro da kuɗin shiga na rukunin (2025 ₩12T+) da ƙimar kafofin watsa labarai, masu kasuwanci da wuya su tabbatar da ainihin girman ciniki na dandali (GAP); 2) raunin cika umarni: babu cibiyar sadarwar gaggawa ta kansa, rana ta gaba/abinci mai ɗanɗano ya dogaro da haɗin Kurly da sauransu, ƙwarewa ba ta kai na Coupang ba; 3) matsin ketare iyaka: Temu/AliExpress suna karkatar da zirga-zirgar bincike masu kula da farashi da ƙarancin farashi, haɗin gwiwar Alibaba-Shinsegae yana lalata cikin kasuwar buɗe; 4) ƙarin kuɗaɗe: tun 2025.6 kuɗin siyarwa matsakaici 2%→2.8%, yana matsa ribar masu siyarwa; 5) ƙofar tsari: masu siyarwa na ƙasashen waje (musamman na China) marasa asalin Koriya kusan ba za su iya shiga kai tsaye ba.

Best-fit sellers

Ya fi dacewa da: masu siyarwa na asalin Koriya (mutum/doka), alamu (kai tsaye na Brand Store), alamu na D2C masu dogaro da zirga-zirgar bincike da sarrafa abun ciki, masu kasuwanci waɗanda suke samun abokan ciniki ta Naver Pay da AI ɗin siyayya (Plus Store); kuma ya dace da nau'ikan da suka dogaro da yanayin ganowa (kwatanta farashi ta bincike, shawarwarin abun ciki). Bai dace da: masu siyarwa na ketare iyaka na ƙasashen waje (musamman na China) marasa asalin Koriya ba (hanyar shiga kusan a rufe), manyan kayayyaki/abinci mai ɗanɗano waɗanda suke buƙatar ajiya da isarwa na rana ta gaba na dandali, masu siyarwa masu sauƙin kayan aiki waɗanda suke neman sarrafa mai kula da dandali.

Sources

research/sections/kr_platforms.md 6.2.2; 各地区电商平台Top5深度研究报告.md 5.2节; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; Korea Times (外国人持照规则) https://koreatimes.co.kr/www/tech/2025/03/419_327276.html; 大信证券研报 (费率3%/1%、4%/2%) http://money2.daishin.com/PDF/Out/intranet_data/product/researchcenter/report/2025/03/52982_naver.pdf; 亿恩网 (销售费2.73%/3.64%调整) http://www.ennews.com/news-99654.html; KBS (结算1天) https://news.kbs.co.kr/news/mobile/view/view.do?ncd=8442532; KED (Kurly联盟) http://www.kedglobal.com/us/e-commerce/newsView/ked202504200001; Pulse (AI购物新装第一) https://pulse.mk.co.kr/news/english/11284782

Naver Shopping ya bayyana a jerin Top-5 na yankuna 1: Koriya.

• Koriya ta Kudu（#2）：Bincika + tarin cin kasuwa (kasuwar buɗaɗɗe); Naver Biya; AI shopping; 'Wasan mutuwa' tare da Coupang don Koriya #1

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: