Rakuten Ichiba

Nine dimensions merchants should review before joining:

Merchant snapshot

Imakethe evulekile enkulu kunazo zonke eJaphan, amaphuzu + ukusebenzisana kwezezimali kunokuthenga okuphindwayo okuqine kakhulu, amanani nezindleko zokuthunyelwa ziphezulu; kufanelekile kubathengisi abanenhlangano yaseJaphan, abafuna ukutshala kakhulu kumaphromoshini amaphuzu ezigabeni zokuthenga okuphindwayo.

Entry requirements

Ukuvula isitolo eJaphan kudingeka isicelo egameni lenkampani (ukubhaliswa kwenkampani, i-akhawunti yasebhange, insiza yamakhasimende namandla ezokuthutha aseJaphan), ukuhlolwa kokujoyina nokubuyekezwa kuqinile; kusukela ngo-July 2025 kwaqashwa abathengisi baseSingapore, ngo-September kwandiswa inethiwekhi yabathengisi bamazwe ngamazwe ngamazwe angu-6, amabrendi aphesheya angangena ngohlelo lwabathengisi bamazwe ngamazwe (isimemezelo esisemthethweni se-Rakuten 2025.9.30). Imali yokubhalisela ekuqaleni ngu-¥60,000 (ngaphandle kwentela, ngokwe-出店規約・料金ガイドライン esemthethweni). Umbono wokuwela izifunda: isiteshi saseJaphan (楽天市場) nohlelo lwabathengisi bamazwe ngamazwe (i-Rakuten Global Express njll.) zehlukile ngezimfanelo zokujoyina nemali yokukhokhelwa, abathengisi baphesheya balandela imithetho esemthethweni yohlelo lwamazwe ngamazwe.

Fee structure

I-出店規約・料金ガイドライン esemthethweni (uhlelo olulungisiwe lwango-2024) ibonisa: imali yokubhalisela ekuqaleni ngu-¥60,000 (ngaphandle kwentela); imali eyisisekelo yanyanga yehlelwa ngezinhlelo — i-がんばれ！プラン ¥25,000/ngenyanga, i-スタンダード ¥65,000/ngenyanga, i-メガショップ ¥130,000/ngenyanga (zonke ngaphandle kwentela); i-system usage fee (システム利用料) ibalwa ngezitebisi ngokwemali engenayo yanyanga, emahlelweni ashicilelwe amanani acishe abe ngu-PC 3.5%–6.5%, ocingweni (モバイル) 4.0%–7.0% (ngaphandle kwentela, isib. i-がんばれ！プラン isigaba se-PC ngaphansi kuka-¥500,000 ngu-6.5% kwehle kuya ku-3.5% ngaphezu kuka-¥10,000,000), kukhona futhi imali yenkundla ejwayelekile yokusebenzisa isistimu yokwenza ukuthengiselana kuphephe futhi kube lula. Imicimbi yamaphuzu e-Rakuten (スーパーSALE, お買い物マラソン) ivamise ukudinga izitolo zithwale imali yamaphuzu (店舗原資), okungazindleko ezengeziwe; izikhangiso zisebenzisa izikhangiso ze-Rakuten RMS (zikhokhiswa ngokucindezela), amanani nezinhlelo ngokohlelo lwemali olusemthethweni lwakamuva.

Getting traffic

Ukusesha kwangaphakathi + ukubuka ngezigaba + ukudonsa ngokuhlenga kwamaphuzu e-Rakuten Points, imicimbi yamaphuzu namakhuphoni (クーポン) yizinsimbi eziyinhloko zokukhuthaza ukuthengisa; izikhangiso ze-Rakuten RMS (amagama asemqoka/izindawo zokubonisa) ziwumgogodla wethrafikhi ekhokhelwayo, kukhona futhi ukuthengiswa ngesikhathi esilinganiselwe (タイムセール), izindawo zensiza ze-Rakuten TV/okuqukethwe njll. Ithrafikhi incike kakhulu ezinkanyezini zesitolo (レビュー) nasekubambeni iqhaza emaphromoshinini, ukutshalwa kokusebenza kunquma ukubonakala.

Fulfilment & logistics

Inkundla ayinayo izokuthutha eziphoqelekile ezinjenge-FBA ezakhelwe zona, abathengisi bazithumela (宅配便/邮便) ikakhulukazi, kudingeka bahlangabezane nemithetho yokulethwa nezidingo zokupakisha ze-Rakuten futhi baziphathele izikhathi; kusukela ngo-2020 kuphoqelekile umugqa wokuthunyelwa kwamahhala (送料無料) (ukuthunyelwa kwamahhala ngaphezu kuka-¥3,980 kuhlanganisa intela) kuthiwa isitolo sithwale izindleko zokuthutha (i-JFTC yake yavula icala futhi yafaka isicelo somyalelo wokuphuthuma wokuma), ngo-March 2026 uhlelo olusha lwe-送料無料 luqhubeka ludlulisela izindleko zokuthutha kubathengisi. Abathengisi bamazwe ngamazwe ngokuvamile kudingeka bakhe indawo yokugcina yaseJaphan noma basebenzisane nabathuthi ukuze bahlangabezane nezidingo zesikhathi sokulethwa.

Payments & settlement

Ukuthola imali kwenziwa ngohlelo lokukhokhelwa lwe-Rakuten Pay (ikhadi lesikweletu, ukukhishwa kwamaphuzu e-Rakuten, ukukhokha ekulethweni (代金引換), ukukhokha kamuva (後払い) njll.), imali iyikhondi laseJaphan (yen); izimali zokukhokhelwa (精算金) zikhokhelwa yi-Rakuten ngenyanga, futhi izindleko ezifana nokuvula isitolo zikhishwa ngqo kuzo (imithetho 13/15 ye-出店規約 esemthethweni). Ukukhokhelwa kwabathengisi baphesheya ngokwemigomo yohlelo lwabathengisi bamazwe ngamazwe.

Compliance

Kudingeka inkampani yaseJaphan (noma izimfanelo zohlelo lwabathengisi bamazwe ngamazwe), ukutholwa kwe-invoyisi ye-JCT (インボイス) okuhambisana nomthetho; kuthotyelwe umthetho we-特定商取引法 (izibopho zokumenyezela amanani/izindleko zokuthutha/ukubuyiswa) nemithetho ye-Rakuten 出店規約, imithetho yokwenqatshelwa (ukulawulwa okuqinile kwezimpahla zomgunyathi/ukudluliswa ngeziqu); uma kuthinta izinto ezisetshenzisiwe kudingeka ilayisensi ye-古物営業法. Ukuphoqelelwa kokuthutha kwe-Rakuten nemithetho yokuhlela ekusesheni kwake kwabhekelwa yi-JFTC (日本公正取引委員会) (umyalelo wokuphuthuma wango-2020), ubungozi bokuthobela imithetho yenkundla budinga ukuqaphelwa okuqhubekayo.

Key risks

1) Ukudluliselwa kwezindleko kohlelo lwe-送料無料 — ngo-2026.3 uhlelo olusha lwaphinda lwabangela ukungenelwa okukhulu kwabathengisi, ubungozi bokulahlekelwa abathengisi abancane naphakathi (kubikwa yi-jinfengkou/ESG跨境); 2) ukukhula kwe-GMV kwehla (i-EC GMV yasekhaya ye-H1 2026 ngu-+4.9% kuphela), ukukhula kwesikhathi sokuvuthwa kwenkundla kucindezelwa; 3) iqembu liqhubeka nokulahlekelwa okumsulwa unyaka wesikhombisa olandelanayo (i-FY2025 yalahlekelwa ngu-¥177.8B, imbangela enkulu i-Rakuten Mobile), amandla okutshala izimali esikhathi eside ayabuzwa; 4) i-Temu/AliExpress yamanani aphansi ewela imingcele idonsela abasebenzisi abazwelayo entengweni, impi yokuqala ne-Amazon Japan iyaqina; 5) uhlelo lwamaphuzu/amaphromoshini/izikhangiso luyinkimbinkimbi, izindleko zokufunda nokuzama kwabathengisi abasha ziphezulu.

Best-fit sellers

Kufanelekile kakhulu kubathengisi abakhulu naphakathi abanenhlangano yaseJaphan, abathengisa izigaba zokuthenga okuphindwayo (izinto zansuku zonke, ukudla, izimonyo, izingane, izingubo) futhi abafuna ukutshala kakhulu ekusebenzeni kwamaphuzu/amaphromoshini; abathengisi abawela imingcele bangangena ngohlelo lwabathengisi bamazwe ngamazwe. Akufanelekile emaqenjini amancane, kubathengisi bemikhiqizo ejwayelekile enamarjini aphansi — umthwalo wamaphuzu + imali yokusebenzisa isistimu + izindleko zokuthutha zihlanganiswa bese indawo yenzuzo iba mncane.

Sources

research/sections/jp_platforms.md 5.2.1; 各地区电商平台Top5深度研究报告.md 5.1; 楽天市場出店規約・料金ガイドライン https://www.rakuten.ne.jp/gold/_sales/pdf/disclosure/01_kiyaku_guideline.pdf; 楽天出店料改定案内 https://www.rakuten.ne.jp/gold/_sales/pdf/notice_price_revision_2024.pdf; Rakuten 国际卖家新闻稿 https://global.rakuten.com/corp/news/press/2025/0930_03.html; JFTC 2020 紧急停止命令 https://www.jftc.go.jp/houdou/pressrelease/2020/feb/200228honbun.pdf; ESG跨境 https://www.eservicesgroup.com.cn/news/178669.html; jinfengkou https://www.jinfengkou.com/show-140847.html

I-Rakuten Ichiba ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Japan.

• i-Japan（#1）：I-Rakuten Amaphuzu avaliwe kuwo wonke ama-ecommerce / ezezimali (Ikhadi/Ibhange) / iselula

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: