Regional Intelligence

Àwọn ẹkùn

Ìtúpalẹ̀ jíjinlẹ̀ ọjà ìtajà lórí ayélujára ẹkùn 10, tí a pín sí Áṣíà Ìlà-oòrùn, Áṣíà Gúúsù, Áṣíà Gúúsù-Ìlà-oòrùn, Oceania, Amẹ́ríkà Àríwá, Yúróòpù, Amẹ́ríkà Látínì, àti Àárín Ìlà-oòrùn àti Áfríkà.

Áṣíà Ìlà-oòrùn
Awọn tita soobu ori ayelujara ¥15.97T (2025, +8.6%), ≈ $2.2T (NBS); ¥15.52T (2024, +7.2%); Ti ara-awọn ọja ori ayelujara jẹ 26.1% ti soobu lapapọ

Ṣáínà

Taobao/Tmall (Alibaba) jẹ #1 (idiwọn GMV ~¥8T); awọn ipo 2-4 ti wa ni ariyanjiyan-2024 JD ≥ Pinduoduo> Douyin, 2025 Douyin mimu / ju JD (100EC sọ pe o ti kọja; JD sẹ); Kuaishou #5. Nikan Kuaishou ṣe afihan GMV ni ifowosi; awọn iyokù jẹ awọn iṣiro ẹni-kẹta.

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Áṣíà Ìlà-oòrùn
2024 B2C ecommerce ~¥26.1T (+5.1%, METI); ilaluja nikan ~9.78% - ti o kere julọ laarin awọn ọja pataki

Japan

Rakuten jẹ #1 nipasẹ GMV ti a ti sọ (¥6.35T); Amazon Japan ko ni owo-wiwọle osise ati awọn ipo #2 nipasẹ awọn iṣiro (awọn ariyanjiyan ipo); Yahoo tio (LY), Mercari (C2C), ati ZOZOTOWN (njagun) pari oke 5; Temu/AliExpress n dagba ni iyara ni aala-aala ṣugbọn ko tii si ni oke 5.

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Áṣíà Ìlà-oòrùn
2024 awọn iṣowo rira lori ayelujara ₩242.3T (~$165.9B , +5.8% , igbasilẹ kan); pinpin ecommerce alagbeka ga ga julọ (~80% +)

Kòríà Gúúsù

Coupang – Naver duopoly ni a 'ibaamu iku'; Shinsegae × Alibaba JV (AliExpress + Gmarket) jẹ ọpa kẹta; 11Street ni awọn oniwosan ìmọ oja; Temu #1 ni awọn ipo fifi sori ẹrọ titun #5 ; Iṣowo Kakao jẹ oludije atokọ ti o sunmọ.

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Áṣíà Gúúsù
India e-soobu 2025 ~$65B (WPP/MediaCom); GlobalData nireti 2025 lati kọja $200B (itumọ ti o gbooro); $174 -214B FY30 apesile

Íńdíà

Flipkart Group (incl. Myntra) jẹ #1 pẹlu 50- 60% GMV ipin; Amazon India #2 (èrè iṣẹ akọkọ); Iṣowo iye Meesho #3; Iṣowo iyara Zepto / Blinkit n ṣe atunṣe eto naa (q-comm GOV ti kọja Nykaa -class GMV).

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Áṣíà Gúúsù-Ìlà-oòrùn
Platform GMV $157.6B (2025, +22.8%, Momentum Works); e-Conomy SEA ecommerce gbooro ~$181B (2025, pẹlu awọn ikanni ti kii ṣe pẹpẹ)

Gúúsù ìlà-oòrùn Éṣíà

Oke 3 ni idaduro 98.8% : Shopee (~53%) + TikTok Shop (~29%, ti ilọpo meji si $45.6B lati mu #2) + Lazada (~17%); Amazon.sg ati Tiki jẹ awọn iṣiro gigun-gun (ni idapo ~1.2% nikan).

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Oceania
Australia 2025 online na A$82.6B (+14% , AusPost); 2024 A$69B (igbasilẹ); New Zealand Q4 2024 lo lori ayelujara NZ$1.73B (+9%)

Australia àti New Zealand

Amazon AU, Temu, ati Shein ṣe idagbasoke idagbasoke (~1 million / 1 million / 500,000 afikun awon tonraoja); eBay AU ti wa ni ipo #2; Kogan jẹ awọn ti akojọ funfun-play online alagbata; Awọn iru ẹrọ agbegbe Catch/MyDeal ti wa ni pipade ni 2025.

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Amẹ́ríkà Àríwá
US ~$1.2T (2024 ipari, DC360); 2025 asọye gbooro kọja $1.5T; eMarketer US 2025 ~$1.23 –1.5T

Àríwá Amẹ́ríkà

Amazon jẹ gaba lori (US pin ~36%), Shopify jẹ awọn amayederun oniṣowo (~14%), Walmart omnichannel + Onje, eBay C2C, Temu ultra-low-low cross-aala ni #5 ; Ile itaja TikTok wa nitosi atokọ #6.

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Yúróòpù
€819B (2024); 2025 o ti ṣe yẹ +7% (~€875B); iroyin awọn ọja fun ~61% ti European ecommerce

Yúróòpù

Amazon Europe GMV ≈ iye awọn ipo 2-10; Temu jẹ agbelebu-aala #2 ; local leaders Zalando (fashion), Allegro (Poland), and Vinted (secondhand) make the top 5; AliExpress wa nitosi-akojọ.

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Amẹ́ríkà Látínì
~$150 -200B (2024); 2026 nireti lati kọja $200B; Soobu ori ayelujara Brazil 2025 R$235B (~$40 –43B); Mexico 2025 MX$941B (+19.2%)

Latín Amẹ́ríkà

Mercado Libre ni awọn undisputed olori (GMV ~$65B , 120 million + onra); Shopee / Amazon ipo #2 / #3 ni Brazil ijabọ; Magalu ati Casas Bahia idinku / atunto ecommerce; Temu / Shein jẹ kaadi igbẹ-aala (Temu Mexico ijabọ #1; Aala-aala Asia ni idapo ~41.5% ni Brazil).

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Àárín Ìlà-oòrùn àti Áfríkà
MEA ilaluja <5%; MEA 2026–31 CAGR 13.85% (ti o kọja $338B nipasẹ 2031); Aarin Ila-oorun B2C kọja $202B nipasẹ 2029; Afirika 2025 ~$40.49B ; Tọki 2025 iwọn idunadura $115.4B (+52%)

Àárín Ìlà-oòrùn àti Áfríkà

Gulf jẹ Noon vs Amazon duopoly (bẹni ko ṣe afihan GMV; ipo agbara); Jumia jẹ pan-Afirika #1 (ti ṣe idaniloju wiwọle); Takealot akọkọ èrè ni South Africa; Trendyol jẹ app Super ti Tọki (pin ~40%); Awọn data MEA ko pe, awọn ela ti wa ni ifihan.

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