Tiki

Nine dimensions merchants should review before joining:

Merchant snapshot

Ikpo okwu ụdị niile mpaghara Vietnam; eletrik/akwụkwọ pụrụ iche na aha ọma nnyefe ụbọchị TikiNOW, mana ọnụahịa atụmatụ dara ihe dịka 99%, òkè erughị 1%, ndị na-ere ere na-apụ n'ọ̀tụ̀tụ̀ — naanị dabara adabara maka obere ndị na-ere ere pụrụ iche na-anwale, ekwesịghị ịbụ ebe agha isi.

Entry requirements

Ikpo okwu mpaghara Vietnam (malitere 2010), Tiki Corp na-arụ ya (ndị nwe VC, nweburu njikọ VNG wee pụọ); na-eche ndị na-ere ere mpaghara Vietnam, chọrọ ozi ngwaahịa Vietnamese na ikike ụlọ ọrụ mpaghara, ịbanye ofe ókèala abụghị isi. Ikpo okwu nọ n'ọnọdụ nsogbu ego miri emi, tupu ịbanye kwesịrị ịtụle ịdịgide ikpo okwu na ihe ize ndụ ịnata ego.

Fee structure

Enweghị ọnụ ọgụgụ commission na ụgwọ ọha a pụrụ ịtụkwasị obi, dịka tebụl ego ọrụ gọọmentị si dị; n'ọnọdụ Shopee/TikTok Shop 2025 na-ebuli ụgwọ Vietnam n'otu oge na ndị obere/etiti na-apụ n'ọ̀tụ̀tụ̀, ecosystem ndị na-ere ere Tiki na ikike ịrịọ ọnụahịa na-ada n'ihu, oke na ikike nkwado nwere oke.

Getting traffic

Na-achọta ndị ahịa site na echiche ụdị pụrụ iche eletrik/akwụkwọ/nwa na nne na aha ọma TikiNOW; ahịa Vietnam ejirila nke ukwuu lekwasị anya (Shopee ihe dịka 52%, TikTok Shop ihe dịka 41%), òkè Tiki erughị 1%, mgbasa ozi na-ekwu na ọ “fọrọ nke nta ka ọ chụpụ ya n'ahịa”, uru trafik okike na ọkwa mgbasa ozi nwere oke.

Fulfilment & logistics

Lọjistik ụbọchị TikiNOW nke aka, aha ọma oge bụbu uru ọdịiche; mana oke netwọk na ego nwere oke, mkpuchi na nkwụsi ike nwere obi abụọ. A na-ahụta akụ lọjistik TikiNOW dịka otu n'ime ụzọ ntụgharị enwere ike ịkwụ ụgwọ n'èzí.

Payments & settlement

Ịkwụ ụgwọ mpaghara Vietnam ka ọ dị (COD, akpa ego eletrọnịkị mpaghara wdg), nchikota VND; oge ịkwụ ụgwọ dịka gọọmentị si dị.

Compliance

Vietnam site na 2025 ịchịkwa na-esi ike (ndebanye aha ndị na-ere ere, ịkekọrịta data ikpo okwu wdg, Vietstock), ụgwọ nrube isi na-arị elu; ọdịdị ikpo okwu mpaghara nwere uru n'ụzọ doro anya n'okpuru ịchịkwa siri ike, mana ọ ga-ebu ụzọ dozie nsogbu ịdị ndụ.

Key risks

1) Ọnụahịa atụmatụ dara ihe dịka 99% (unicorn ihe dịka US$1B → atụmatụ ọkwa US$10M), ike ịchọta ego na ngwa agha mgbasawanye gwụrụ, enwere ihe ize ndụ ịdị ndụ na-efu ọbara na-aga n'ihu; 2) òkè erughị 1%, fọrọ nke nta ka ọ chụpụ ya site na Shopee/TikTok Shop abụọ; 3) ecosystem ndị na-ere ere na-aka njọ: Q1 2025 ihe dịka ụlọ ahịa 38,000 Vietnam kwụsịrị, obere ikpo okwu na-ata ahụhụ ụzọ mbụ; 4) n'ọnọdụ abụọ ahụ, ịtụgharị chọrọ itinye ego dị arọ enweghị ike ịkwụ.

Best-fit sellers

Dabara adabara: obere ndị na-ere ere nwere ọkọnọ mpaghara Vietnam, na-ere ụdị pụrụ iche eletrik/akwụkwọ/nwa na nne, na-ahụta ahụmịhe nnyefe ụbọchị, iji obere nha nwalee, ma ọ bụ jiri echiche pụrụ iche ya nwalee brand. Adabaghị: ndị na-ere ere na-achọ oke, ndị ofe ókèala ọhụrụ na-enweghị ụlọ ọrụ mpaghara na ike ọrụ Vietnamese.

Sources

research/sections/sea_platforms.md; 各地区电商平台Top5深度研究报告.md Isi nke 7; research/research_findings_top5_ecommerce_india_sea.md; https://vietnaminsiders.com/tikis-rise-and-fall-from-vietnams-billion-dollar-dream-to-a-10-million-struggle/; https://e.vnexpress.net/news/business/data-speaks/shopee-tiktok-shop-squeeze-tiki-almost-entirely-out-of-e-commerce-market-4877173.html; https://english.vov.vn/en/economy/sellers-exit-en-masse-from-e-commerce-platforms-in-early-2025-post1218464.vov; https://en.vietstock.vn/2026/01/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-38-627671.htm; https://theinvestor.vn/tiki-global-no-longer-affiliate-of-vietnam-unicorn-vng-d14451.html

Tiki pụtara na ndepụta Top-5 nke mpaghara 1: Southeast Asia.

• Ndịda Ọwụwa Anyanwụ Eshia（#5）：Ikpo okwu obodo Vietnam (eletrọnịkị / akwụkwọ)

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: