Kogan.com

Nine dimensions merchants should review before joining:

Merchant snapshot

Dabara adabara maka ndị na-ere ere mpaghara eletrik/ngwa ụlọ/ihe ụlọ na ndị nwe brand nke aka, jiri Kogan First subscription na imezu ụlọ nkwakọba ihe mpaghara banye Australia; mana FY25 ọdịda, oke dị ntakịrị, ọ bụghị nhọrọ mbụ ụdị trafik.

Entry requirements

Kogan bụ ụdị jikọtara self-operated (1P) + marketplace nke atọ (3P), azụmaahịa marketplace na-eto nke ọma, na-emeghere ndị nke atọ iji gbasaa ihe ize ndụ ngwaahịa; ndị na-ere ere nke atọ na-arịọ ịbanye site na Kogan Seller Hub, chọrọ ikike ụlọ ọrụ na ozi ngwaahịa, ọkọlọtọ nyocha kpọmkwem dịka ihe ịchọrọ gọọmentị si dị. Ndị ofe ókèala chọrọ ndebanye aha GST Australia (GST Australia na-amalite site na dollar mbụ maka mbubata, enweghị ọnụ ụzọ de minimis) ma na-achọkarị ụlọ nkwakọba ihe mpaghara ma ọ bụ atụmatụ lọjistik nwere ike ibuga Australia, asụsụ bụ Bekee ka ọ dị.

Fee structure

Commission marketplace dịka ụdị, nyocha enwetaghị ọnụ ọgụgụ commission n'otu gọọmentị, kpọmkwem dịka tebụl ego ọrụ Kogan gọọmentị/nkwekọrịta ndị na-ere ere si dị; enweghị ụgwọ ndenye aha ọnwa maka ndị na-ere ere (Kogan First bụ subscription ndị na-azụ ahịa na-akwụ ụgwọ, ndị na-ere ere anaghị akwụ ozugbo); ọrụ imezu ụlọ nkwakọba ihe mpaghara nhọrọ, ụgwọ nchekwa/nnyefe dịka akwụkwọ ọnụahịa gọọmentị si dị; ngwá ọrụ nkwado/ịre ahịa n'ime saịtị nwere ụgwọ mgbakwunye (dịka gọọmentị si dị).

Getting traffic

Trafik okike bụ ọchụchọ brand na ndị otu Kogan First ka ọ dị — ndị otu na-enweta nnyefe efu/ọnụahịa pụrụ iche na-eme ka imeghachi azụmaahịa dị elu, bụ akụ trafik isi ikpo okwu (akụkọ subscription flywheel); mgbasa ozi n'ime saịtị na usoro nkwado (ọnụahịa pụrụ iche ndị otu, flash sale wdg) dị mfe karịa usoro Amazon SP/mgbasa ozi; mgbe Catch kwụsịrị na January 2025, e nwere oghere trafik ecommerce mbelata mpaghara, Kogan bụ otu n'ime ndị ole na ole nwere ike ịnara “ọnụ ala mpaghara + echi ya” (SMH).

Fulfilment & logistics

Nchekwa/nnyefe mpaghara Australia (ụlọ nkwakọba ihe nke aka), ezi uru oge karịa izipu ofe ókèala Temu/Shein (echi ya/echi ya ọzọ); ndị ofe ókèala nwere ike iziga n'onwe ha (seller fulfilled) ma ọ bụ banye ụlọ nkwakọba ihe Kogan; azụmaahịa New Zealand ka Mighty Ape na-ebu, FY25 mbelata uru metụtara A$46.3M na-egosi na ọ na-adọkpụ n'ozuzu. Australia buru ibu, ndị mmadụ dị gịrịgịrị, ụgwọ kilomita ikpeazụ mpaghara dịpụrụ adịpụ dị elu (ụgbọ ikuku AusPost) bụ ọnọdụ ụgwọ imezu n'ozuzu.

Payments & settlement

Ịkwụ ụgwọ ndị na-azụ ahịa na-aga site na ikpo okwu (kaadị kredit/debit na Afterpay wdg BNPL Australia), ndị na-ere ere anaghị ejikwa ịnata ego; ndị na-ere ere na-akwụ ụgwọ na A$ Australia, oge ịnata ego dịka nkwekọrịta ndị na-ere ere gọọmentị si dị; Kogan Mobile (telecom) na Kogan First subscription bụ isi ego na-emegharị ikpo okwu, ọnọdụ ọrụ ha na-emetụta itinye ego ikpo okwu n'akụkụ ndị na-ere ere.

Compliance

Chọrọ ndebanye aha na ịkọ GST Australia (mbubata site na dollar mbụ, enweghị de minimis); ngwaahịa ga-adabara Australian Consumer Law (ACL) na ihe ịchọrọ nchekwa ngwaahịa ACCC (ACCC site na 2025 na-esi ike ịchịkwa nchekwa ngwaahịa online marketplace); eletrik/ngwa ụlọ chọrọ ịgbaso nchekwa eletrik Australia na arụmọrụ ike (akara RCM wdg); ndị ofe ókèala kwesịrị ịkpachara anya ụtụ mbubata na nhazi ụlọ ọrụ nrube isi.

Key risks

1) Ọrụ ikpo okwu nke aka ejighị n'aka: FY25 net loss A$39.5M, Mighty Ape mbelata A$46.3M, akwụsịrị azụmahịa otu oge mgbe akụkọ ego gasịrị, nsogbu ngwaahịa akụkọ ihe mere eme na nrụgide ego na-erugharị (Eightx teardown); 2) agha ọnụahịa atọ Amazon/Temu/Shein na-achịkọta ọnụahịa ngwaahịa na uru, oke (ihe dịka A$931M) dị iche na Amazon (ọkwa A$7.7B) nke ukwuu, mmetụta oke adịghị; 3) azụmaahịa New Zealand (Mighty Ape) ọ bụrụ na ọ ka na-aka njọ ga-aga n'ihu na-adọkpụ uru (Morningstar); 4) isi trafik ikpo okwu dị ntakịrị, ịmalite oyi ndị na-ere ere ọhụrụ siri ike, amụma ndị na-ere ere/ụgwọ nwere ihe ize ndụ mgbanwe (tụlee ihe atụ ịgbakwụnye ụgwọ ọkwa eBay).

Best-fit sellers

Dabara adabara kachasị: ndị na-ere ere eletrik, ngwa ụlọ, ihe ụlọ, DIY nweelarị ụlọ ọrụ/ụlọ nkwakọba ihe mpaghara Australia, yana ndị nwe brand nke aka (private label) — nwee ike jiri ọdọ mmiri ndị ọrụ Kogan First na imezu mpaghara wuo imeghachi azụmaahịa; adabaghị: ndị ofe ókèala ọhụrụ na-achọ oke trafik na ọnụ ala dị oke elu (ngosipụta dị ntakịrị karịa Amazon/eBay), na ụdị ejiji ihe ọcha ngwa ngwa (ọ bụghị ụdị echiche Kogan).

Sources

research/sections/anz_platforms.md 9.1/9.2.4; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; 各地区电商平台Top5深度研究报告.md Isi nke 8; https://www.applianceretailer.com.au/kogan-posts-39-5-million-loss-amid-mighty-ape-reset-stronger-marketplace-growth/; https://www.ragtrader.com.au/news/kogan-reports-39m-loss-issues-trading-halt; https://eightx.co/blog/asx-teardown-kogan-2026; https://kessler-prod.reta52d8.eas.morningstar.com/company-reports/1324723-kogan-earnings-australian-advancements-in-sales-and-earnings-overshadowed-by-new-zealand; https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html; https://www.worldfirst.com/au/insight/ecommerce-seller-resources/sell-on-kogan/

Kogan.com pụtara na ndepụta Top-5 nke mpaghara 1: Australia / NZ.

• Australia na New Zealand（#4）：Eletrọnịkị / ngwa / akara aha; ahịa + 1P ngwakọ

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: