Rakuten Ichiba

Nine dimensions merchants should review before joining:

Merchant snapshot

Mafi girman kasuwar buɗe ta Japan, sake siyayya mafi ƙarfi ta maki + haɗin kuɗi, kuɗaɗe da kuɗin isarwa suna da yawa; ya dace da masu kasuwanci masu asalin Japan, waɗanda suke son saka hannun jari sosai a tallan maki don nau'ikan sake siyayya.

Entry requirements

Buɗe shago a cikin Japan na buƙatar nema da sunan doka (rajistar kamfani, asusun banki, ƙwarewar sabis na abokin ciniki da jigila a cikin Japan), duba shiga yana da ƙarfi; tun Yuli 2025 ana ɗaukar masu siyarwa na Singapore, a Satumba an ƙara cibiyar sadarwar masu siyarwa na ƙasashen waje na ƙasashe 6, alamu na ƙasashen waje za su iya shiga ta shirin masu siyarwa na ƙasashen waje (sanarwar hukuma ta Rakuten 2025.9.30). Kuɗin rajista na farko ¥60,000 (ba tare da haraji ba, ƙa'idodin shago da jagorar kuɗaɗe na hukuma). Yankuna: shafin Japan (Rakuten Ichiba) da shirin masu siyarwa na ƙasashen waje (Rakuten Global Express da sauransu) sun bambanta a cancantar shiga da kuɗin sulhu, masu siyarwa na ƙasashen waje bisa ƙa'idodin shirin ƙasashen waje na hukuma.

Fee structure

Ƙa'idodin shago da jagorar kuɗaɗe na hukuma (bugu na 2024) ya nuna: kuɗin rajista na farko ¥60,000 (ba tare da haraji ba); kuɗin asali na shago na wata ya dogaro da shirin — Ganbare! Plan ¥25,000/wata, Standard ¥65,000/wata, Mega Shop ¥130,000/wata (duka ba tare da haraji ba); kuɗin amfani da tsarin (system usage fee) ana lissafa bisa siyarwar wata, a cikin shirye-shiryen da aka buga kusan PC 3.5%–6.5%, wayar hannu (mobile) 4.0%–7.0% (ba tare da haraji ba, misali Ganbare! Plan PC ɗin ƙasa da ¥500,000 6.5% yana raguwa zuwa sama da ¥10,000,000 3.5%), akwai kuma kuɗin amfani da tsarin don tsaro da inganta ma'amala na dandali gaba ɗaya. Ayyukan maki na Rakuten (Super SALE, Shopping Marathon) galibi suna buƙatar shago ya ɗauki nauyin asalin maki (store-funded points), wannan ƙarin kuɗi ne; talla tana amfani da tallan RMS na Rakuten (bisa dannawa), kuɗaɗe da shirye-shirye bisa mafi sabon jadawalin kuɗaɗen hukuma.

Getting traffic

Binciken cikin dandali + kallon nau'ikan + karkatar da musayar maki na Rakuten, ayyukan maki da takardun rangwame (coupon) su ne babban lefa na talla; tallan RMS na Rakuten (kalmomi/wuraren nuni) shine jigon zirga-zirgar biyan kuɗi, akwai kuma Time Sale na ɗan lokaci, wuraren Rakuten TV/abun ciki da sauransu. Zirga-zirga tana dogaro sosai kan ƙimar shago (reviews) da shiga ayyukan talla, saka hannun jari na sarrafawa ne ke ƙayyade ganuwa.

Fulfilment & logistics

Dandali ba shi da jigilar tilas irin ta FBA, mai siyarwa ne yake aikawa da kansa (isu bin/takuban), ana buƙatar cika ƙa'idodin isarwa da marufi na Rakuten kuma sarrafa lokaci da kanka; tun 2020 ana tilasta layin isarwa kyauta (sama da ¥3,980 ciki har da haraji ana isarwa kyauta) shago ne ke ɗaukar kuɗin jigila (JFTC ta taɓa kafa shari'a da neman umarnin dakatarwa na gaggawa), a watan Maris 2026 sabon tsarin isarwa kyauta ya ci gaba da matsawa mai siyarwa kuɗin jigila. Masu siyarwa na ƙasashen waje galibi suna buƙatar gina ɗakin ajiya na Japan ko haɗuwa da masu jigila don cika buƙatun saurin isarwa.

Payments & settlement

Karɓar kuɗi ta tsarin sulhu na Rakuten Pay (katin kiredit, cire maki na Rakuten, biyan kuɗi a lokacin isarwa, biyan daga baya da sauransu), kuɗin shine Yen; kuɗin sulhu (settlement) Rakuten ne ke biya kowane wata, kuma ana cire kuɗaɗen shago da sauran kuɗaɗen da ake binsa kai tsaye daga ciki (ƙa'idodin shago na hukuma sashe na 13/15). Sulhun masu siyarwa na ƙasashen waje bisa sharuɗɗan shirin masu siyarwa na ƙasashen waje.

Compliance

Ana buƙatar asalin doka na Japan (ko cancantar shirin masu siyarwa na ƙasashen waje), samun bin ka'idar takardar VAT na JCT (invoice); bin Dokar Ma'amala ta Musamman (aikin bayyana farashi/isarwa/mayar da kaya) da ƙa'idodin shago na Rakuten, ƙa'idodin hana ayyuka (sarrafa jabu/ƙarya talla yana da ƙarfi); kayayyakin da aka yi amfani da su na buƙatar lasisin Dokar Kasuwancin Kayayyakin Tsoho. Tilasta isarwa da ƙa'idodin matsayin bincike na Rakuten sun taɓa jan hankalin Hukumar Adalci ta Japan (JFTC) (umarnin dakatarwa na gaggawa na 2020), ana buƙatar ci gaba da bin haɗarin bin ka'ida na manufofin dandali.

Key risks

1) Matsawa kuɗin isarwa kyauta ga mai siyarwa — sabon tsarin 2026.3 ya sake jawo babban rashin jin daɗin masu siyarwa, haɗarin ficewar ƙanana da matsakaici masu siyarwa (rahoton jinfengkou/ESG cross-border); 2) ƙaruwar GMV tana raguwa (H1 2026 GMV na EC na cikin gida kawai +4.9%), ƙaruwa tana ƙarƙashin matsin lokacin balaga; 3) rukunin ya yi asarar kuɗi shekara ta 7 a jere (FY2025 asarar ¥177.8B, babban dalili Rakuten Mobile), iyawar saka hannun jari na dogon lokaci ana tambaya; 4) Temu/AliExpress na karkatar da masu amfani masu kula da farashi da ƙarancin farashi na ketare iyaka, rikicin na farko da Amazon Japan yana ƙaruwa; 5) tsarin maki/talla/talla yana da rikitarwa, kuɗin koyo da gwaji na sabbin masu siyarwa yana da yawa.

Best-fit sellers

Ya fi dacewa da matsakaici-manyan masu siyarwa masu asalin doka na Japan, waɗanda suke sarrafa nau'ikan sake siyayya (kayan amfani na yau da kullun, abinci, kayan kyau, kayan jarirai, tufafi) kuma suke son saka hannun jari a zurfin sarrafa maki/talla; masu siyarwa na ketare iyaka za su iya shiga ta shirin masu siyarwa na ƙasashen waje. Bai dace da ƙananan ƙungiyoyi, masu siyarwa na samfuran daidaitattu masu ƙarancin riba ba — bayan haɗin nauyin maki + kuɗin amfani da tsarin + kuɗin isarwa sararin riba ya yi ƙaranci.

Sources

research/sections/jp_platforms.md 5.2.1; 各地区电商平台Top5深度研究报告.md 5.1; 楽天市場出店規約・料金ガイドライン https://www.rakuten.ne.jp/gold/_sales/pdf/disclosure/01_kiyaku_guideline.pdf; 楽天出店料改定案内 https://www.rakuten.ne.jp/gold/_sales/pdf/notice_price_revision_2024.pdf; Rakuten 国际卖家新闻稿 https://global.rakuten.com/corp/news/press/2025/0930_03.html; JFTC 2020 紧急停止命令 https://www.jftc.go.jp/houdou/pressrelease/2020/feb/200228honbun.pdf; ESG跨境 https://www.eservicesgroup.com.cn/news/178669.html; jinfengkou https://www.jinfengkou.com/show-140847.html

Rakuten Ichiba ya bayyana a jerin Top-5 na yankuna 1: Japan.

• Japan（#1）：Rakuten maki rufe madauki a fadin ecommerce / kudi (Kati/Banki) / wayar hannu

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: