Zepto

Nine dimensions merchants should review before joining:

Merchant snapshot

Inkundla yokudayisa ngokushesha (q-comm) yemizuzu engu-10, kufanelekile kumabrendi ezinto ezithengwa njalo/ezansuku zonke ukusebenzisana ngemodeli yokuhlinzeka; abathengi basemadolobheni baqondile kodwa ukushiswa kwemali kuphezulu, abahlinzeki kudingeka bamukele isikhathi sokukhokhelwa nokubekwa kwamanani yinkundla.

Entry requirements

Akusiyo i-marketplace evulekile: i-Zepto isebenza ngezitolo ezimnyama zokuzithengisa (dark store) + imodeli yokuthenga, amabrendi/abasabalalisi bahlinzeka ngokubhalisa kwabahlinzeki noma abasabalalisi abagunywaziwe, ayikho inqubo yokuvula isitolo esemthethweni, kugxilwe ezingxoxweni zokubambisana + ukuhlolwa kwe-SKU; ukudla kudinga ilayisensi ye-FSSAI, izimpahla ezijwayelekile zidinga i-GSTIN (taxgarden); inkampani izimele, isendleleni ye-IPO (ukuthola imali kwangaphambi kwe-IPO $450M, Fortune India).

Fee structure

Ayikho umqondo wekhomishini ye-marketplace — imarjini yenkundla ivela kumehluko phakathi kwentengo yokuhlinzeka nentengo yokudayisa; ukufakwa kwemikhiqizo yamabrendi e-D2C ngokuvamile kuhilela izindleko zokufaka/zemaketha nemigomo yesikhathi sokukhokhelwa (ukuqhathaniswa kwamanani omkhakha kubheke i-growwwtech, ngokomthombo osemthethweni/isivumelwano); izinkundla ze-q-comm ziqhubeka zikhulisa ukuthola imali ezikhangisweni zamabrendi (ET BrandEquity), izindleko zokumaketha ziyinto evamile eyengeziwe.

Getting traffic

Ukusesha kwangaphakathi nezincomo zekhasi lasekhaya + amaphromoshini kuqhuba, umqondo wemizuzu engu-10 ulethela abasebenzisi abasha basemadolobheni ukuthenga okuphindwayo okuphezulu; amabrendi angatshala ezindaweni zokukhangisa zangaphakathi nasekumaketha okuhlangene (izikhangiso ze-q-comm ziyisimomotheka sokuthola imali somkhakha, ET BrandEquity); ngo-2025 ngesikhathi samaholidi i-q-comm yaba nengxenye engu-45% yokuthenga eNdiya (WPP/Meta, Business Standard), ukuthuthela kwethrafikhi yezigaba kuya ku-q-comm kubonakala ngokusobala; ayikho indlela yethrafikhi yemvelo ye-marketplace ezimele.

Fulfilment & logistics

Izitolo ezimnyama ezinendawo yokugcina yangaphambili + abagibeli bokuletha abazisebenzelayo, kugxilwe ekulethweni kwemizuzu engu-10 (ngo-2026 uhulumeni wafuna ukuba kuyekwe lobo bumbo lwemikhankaso, Moneycontrol); isitoko silawulwa yinkundla, umthengisi ubhekele ukuhlinzeka nokugcwalisa isitoko kuphela; ukumboza kugxile ezindaweni ezisemadolobheni, ukuminyana kwezitolo ezimnyama kunquma ububanzi bokugcwaliseka.

Payments & settlement

Abahlinzeki bakhokhelwa ngokwesikhathi sokukhokhelwa (ngokusekelwe ku-invoyisi), imali i-INR; umjikelezo wokukhokhelwa, imigomo yokubuyiswa nokonakala ngokwesivumelwano sokuthenga (ngokwesivumelwano); ayikho isistimu yokukhokhelwa yabathengi eyenziwa nge-marketplace.

Compliance

Abahlinzeki kudingeka babhalise i-GST, ukudla kudinga i-FSSAI; izitolo ezimnyama namalungelo ezabasebenzi abagibeli kubhekwa ukulawulwa (izisebenzi ezicashile emuva kwemizuzu engu-10 ziyahlolwa, New Indian Express); ngo-2026 uhulumeni wafuna ngqo ukuba izinkundla ze-q-comm ziyeke umkhankaso wokulethwa kwemizuzu engu-10 (i-Zepto isilungisile, Moneycontrol); ngesikhathi sokulungiselela i-IPO izidingo zobuholi nokudalulwa kwezimali ziyenyuka.

Key risks

1) Ukulahlekelwa okumsulwa kwe-FY25 kwanda ngo-177% kwafinyelela u-¥3,367 crore, ukusetshenziswa kwemali kwenyanga kuphezulu kunezintanga (Financial Express/Livemint), uma ukushiswa kwemali kunganciphi ngaphambi kwe-IPO, kungase kuncishiswe isikhathi sokukhokhelwa kwabahlinzeki noma kuncishiswe amanani; 2) ukulawulwa komkhankaso wemizuzu engu-10 nokuhlolwa kwezabasebenzi abagibeli kuyaqhubeka; 3) ubukhulu be-Blinkit + ukwehliswa kochungechunge lokuhlinzekwa kwe-JioMart (ama-oda ayizigidi eziyi-1.6 ngosuku) kukhulisa impi yezibonelelo, indawo yokuxoxisana ngamanani okuhlinzeka iyancipha (ET); 4) ubungozi besikhathi sokukhokhelwa nesitoko buthwalwa kakhulu abahlinzeki (ukuchazwa nje).

Best-fit sellers

Kufanelekile kakhulu kumabrendi nabasebalaliseli bezigaba ezincane ezithengwa njalo (amashomelo neziphuzo, i-FMCG, zansuku zonke, izimonyo nokunakekelwa komzimba), abanamandla okusabalalisa emadolobheni nokugcwalisa isitoko ngokushesha; kufanelekile kumabrendi e-D2C abasebenzisa i-q-comm njengesiteshi esengeziwe. Akufanelekile kubathengisi abancane bezinto ezingajwayelekile, zamanani aphezulu, zama-long-tail SKU noma abangakwazi ukwamukela isikhathi sokukhokhelwa/igunya lenkundla lokubeka amanani.

Sources

research/sections/in_platforms.md §7.0–7.2.4; 各地区电商平台Top5深度研究报告.md 第6章; https://www.business-standard.com/amp/companies/news/zepto-nears-4-bn-annualised-gov-reduces-operating-cash-flow-burn-by-50-125040900341_1.html; https://www.financialexpress.com/business/news/zeptos-fy25-net-loss-widens-177-to-rs-3367-crorenbsp/4089662/; https://www.fortuneindia.com/business-news/zeptos-450-million-fundraise-sets-stage-for-ipo-amid-intense-quick-commerce-battle/127805; https://www.moneycontrol.com/news/business/swiggy-zepto-drop-10-minute-delivery-pitch-after-government-directive-13772784.html; https://taxgarden.in/blog/gst-compliance-quick-commerce-sellers-blinkit-swiggy-zepto-2026; https://growwwtech.com/blog/blinkit-vs-zepto-vs-instamart-fees-d2c-brands; https://brandequity.economictimes.indiatimes.com/news/research/advertising/quick-commerce-firms-chase-brand-ad-dollars-to-boost-revenue-margins/122856266

I-Zepto ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-India.

• i-India（#4）：Ukulethwa kwemizuzu eyi-10; kugxile emadolobheni; impi yezindlela ezintathu ne-Blinkit / Instamart

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: