eBay

Nine dimensions merchants should review before joining:

Merchant snapshot

I-marketplace ye-niche yezinto ezisetshenzisiwe/ezilungisiwe/ezokuqoqa nezingxenye zezimoto, isithiyo sokungena siphansi, izindleko ziphakathi; kufanelekile kubathengisi bezigaba ezinde (long-tail) nezothando lwemikhiqizo, akufanelekile empi yamanani yemikhiqizo emisha ejwayelekile.

Entry requirements

Bonke abantu nezinhlangano bangabhalisa, isithiyo siphansi: kukhona isabelo samahhala sokufaka izinto ngenyanga (okungaphezulu kukhokhiswa imali yokufaka, ngokomthombo osemthethweni); isiteshi sase-US sisebenzisa i-Managed Payments, kudingeka ubophe i-akhawunti yasebhange ukuze uthole imali; abathengisi baseShayina bangajoyina bevela kwamanye amazwe (ukuthengisa kwamazwe ngamazwe kwe-eBay, kusekela iziteshi zamazwe amaningi). Kusukela ngo-2021 izinkokhelo zabathengi zikhokhelwa ngqo kwi-akhawunti yomthengisi, izindleko zikhishwa ekukhokhelweni.

Fee structure

I-final value fee kusukela ngo-2025.2.14 emikhakheni eminingi ngu-13.25% (ingxenye engaphezu kuka-$7,500 ngu-2.35%), enesitolo ngu-13.6%/2.35%; izincwadi/amavidiyo/umculo ngu-14.95%; i-NFT ngu-5%; izinhlamvu zegolide/izingcezu zegolide njll. zehla ziye ku-4.5%–9% (isibuyekezo sika-January 2025 se-Seller Center esisemthethweni). Izikhangiso (Promoted Listings) zibizwa ngokokucindezela/ngokokuthengiswa ngokwehlukile. Ngokohlelo lwemali olusemthethweni.

Getting traffic

Ukusesha kwangaphakathi + ukubonakala komphakathi wezinto ezisetshenzisiwe/ezokuqoqa (ukuqinisekiswa kobuqiniso kwe-Authenticity Guarantee, i-Guaranteed Fit) kulethela ithrafikhi enembile yama-long-tail; izikhangiso ze-Promoted Listings zalethela imali engenayo engu-$1.5B+ ku-FY24, okungu-2.3% we-GMV; amathuluzi e-AI (Magical Listing, ukusesha ngezithombe) anciphisa izindleko zokufaka izimpahla; ukuthenga ngokusakaza bukhoma kusesekuvivinyweni. I-GMV yase-US imile (cishe $39.1B) okubonisa umkhawulo wethrafikhi enkulu, ukukhula kusekelwa yizimakethe zamazwe ngamazwe nezigaba ezimisweni.

Fulfilment & logistics

Kugxilwe ekuzithumeleni komthengisi: i-eBay Labels (izaphulelo ze-USPS/FedEx/UPS), i-eBay International Shipping izokuthutha ezisemthethweni zamazwe ngamazwe (eIS, kuhlanganiswa nokuhlanza imingcele ne-last mile); izinto ezilungisiwe nezokuqoqa kudingeka zihambisane nenqubo yenkundla yokupakisha/ukuqinisekiswa kobuqiniso (isib. ukuhlolwa kwezicathulo zokusubatha/izikhwama/amawashi). Ayikho indawo yokugcina yokugcwaliseka ezisebenzelayo, isikhathi sokulethwa sinqunywa yi-SLA yomthengisi.

Payments & settlement

I-Managed Payments (iyaphoqeleka): izinkokhelo zabathengi zithathwa yi-eBay bese zikhokhelwa kwi-akhawunti yasebhange yomthengisi, ngezimali eziningi (idola/i-euro/i-pound njll.); imali ivamise ukufika ngemva kwezinsuku eziyi-1–2; i-final value fee, imali yokufaka izimpahla nezikhangiso zikhishwa ngqo ekukhokhelweni.

Compliance

Umbiko wentela we-1099-K wase-US (udinga ukumenyezelwa uma kufinyelelwa umkhawulo wokuthengiselana); i-INFORM Consumers Act idinga ukuqinisekiswa kobunikazi bomthengisi; i-GPSR yase-EU (umthetho jikelele wokuphepha kwemikhiqizo) kusukela ngo-2024.12 idinga ulwazi lomthwalo wokuphepha ezimpahleni ezithengiselwa eYurophu; ukugunyazwa kokulungisiwe (Refurbished) nezinsiza zokuqinisekisa kudinga ukuhambisana nezindinganiso zenkundla. Inqubomgomo yentela yase-US ikhulisa izindleko zezinto ezisetshenzisiwe/ezilungisiwe ezivela kwamanye amazwe.

Key risks

1) I-GMV yase-US imile (cishe $39.1B, ifana no-2022-23) futhi abathengi behle kancane (132M→131M); 2) ukukhushulwa kwezindleko kubangela ukungenelwa kwabathengisi (okuthunyelwe emphakathini: kwezinye izimakethe i-final value fee ikhuphuke yaba ngu-13.25%); 3) intela yokungenisa ikhulisa izindleko zokuwela imingcele, i-Amazon (indawo yezinto ezisetshenzisiwe), amanani aphansi e-Temu ne-Vinted (Yurophu) zicindezela ngezindlela eziningi; 4) ngemuva kokuhlehla kweqhingasu umkhawulo wosayizi uyabonakala (ukuphawula kwe-MP).

Best-fit sellers

Kufanelekile kubathengisi bezinto ezisetshenzisiwe/ezilungisiwe/ezokuqoqa (amakhadi abadlali, amawashi, izicathulo zokusubatha, izikhwama), izingxenye zezimoto nabathengisi be-long-tail bezothando lwemikhiqizo, kumahle kubathengisi abangabantu noma abancane, akukho ingcindezi yokugcina isitoko; kumboza iziteshi eziningi zaseNyakatho Melika + Yurophu + Australia neNew Zealand. Akufanelekile kubathengisi abafuna ukuthengisa ngobuningi ngemikhiqizo emisha ejwayelekile, abadinga izinga lezokuthutha le-Prime nokukhulu kwezikhangiso.

Sources

research/sections/na_platforms.md; 各地区电商平台Top5深度研究报告.md 第2章; https://www.ebay.com/sellercenter/resources/seller-updates/2025-january/final-value-fee; https://www.ebayinc.com/stories/news/ebay-inc-reports-fourth-quarter-and-full-year-2024-results/; https://community.ebay.com/forum/selling-57920/topic/ebay-raised-fees-to-1325-percent-143330/

I-eBay ivela ohlwini lwe-Top-5 lwezifunda ezingu-2: i-North America, i-Australia / i-NZ.

• INyakatho Melika（#4）：Okuqine kakhulu ku-C2C / okuqoqiwe / okuvuselelwe kabusha; ukuthanda ukuthenga bukhoma kanye ne-AI
• i-Australia ne-New Zealand（#3）：C2C / amasekeni / izingxenye zezimoto / okuqoqwayo

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: