Tiki

Nine dimensions merchants should review before joining:

Merchant snapshot

Platform komprehensif lokal Vietnam, elektronik/buku vertikal lan TikiNOW tekan dina sing padha nduweni reputasi, nanging valuasi ambruk kira-kira 99%, pangsa kurang 1%, bakul metu massal — mung cocok kanggo bakul premium vertikal nyoba cilik, ora cocok dadi medan utama.

Entry requirements

Platform lokal Vietnam (didegake 2010), dioperasikake Tiki Corp (pemegang saham latar VC, biyen ana hubungan VNG banjur pisah); utamane ngarah bakul lokal Vietnam, mbutuhake informasi barang basa Vietnam lan kualifikasi entitas lokal, registrasi lintas negara dudu arus utama. Platform ana ing kasusahan dana jero, sadurunge mlebu kudu ngevaluasi keberlanjutan platform lan risiko pelunasan.

Fee structure

Komisi lan macem-macem biaya tanpa angka umum sing bisa dipercaya, miturut tabel tarif resmi; ing latar 2025 Shopee/TikTok Shop konsentrasi ngunggahake biaya Vietnam, bakul cilik-menengah metu massal, ekosistem bakul lan daya tawar Tiki luwih lemes, kemampuan skala lan subsidi winates.

Getting traffic

Posisi mental kategori vertikal elektronik, buku, ibu lan bayi lan reputasi TikiNOW tekan dina sing padha akuisisi; pasar Vietnam wis konsentrasi dhuwur (Shopee kira-kira 52%, TikTok Shop kira-kira 41%), pangsa Tiki kurang 1%, media nyebut meh diusir metu saka pasar, nilai trafik alami lan slot iklan winates.

Fulfilment & logistics

Logistik TikiNOW tekan dina sing padha dhewe, reputasi wektu biyen dadi kaluwihan diferensiasi; nanging skala jaringan lan dana winates, jangkoan lan stabilitas diragukan. Aset logistik TikiNOW dianggep salah siji arah transformasi sing bisa dimonetisasi eksternal.

Payments & settlement

Utamane pembayaran lokal Vietnam (COD, e-wallet lokal lsp.), pelunasan dong Vietnam (VND); siklus pelunasan miturut resmi.

Compliance

Vietnam wiwit 2025 regulasi saya ketat (syarat registrasi bakul, sharing data platform lsp., Vietstock), biaya kepatuhan munggah; citra platform lokal ing pengawasan ketat miturut teori nguntungake, nanging kudu ngrampungake masalah urip dhisik.

Key risks

1) Valuasi ambruk kira-kira 99% (unicorn US$1B → valuasi level US$10M), kemampuan pendanaan lan amunisi ekspansi garing, ana risiko urip terus-terusan; 2) Pangsa kurang 1%, meh diusir Shopee/TikTok Shop duopoli; 3) Ekosistem bakul rusak: kuartal siji 2025 Vietnam kira-kira 38 ewu toko ilang, platform cilik-menengah kena paling dhisik; 4) Ing pola duopoli bali mbutuhake investasi modal gedhe sing ora bisa ditanggung.

Best-fit sellers

Cocok: bakul cilik sing nduweni rantai pasokan lokal Vietnam, fokus kategori vertikal elektronik/buku/ibu lan bayi, mementingkan pengalaman tekan dina sing padha nyoba cilik, utawa nganggo posisi mental vertikal kanggo tes merek. Ora cocok: bakul sing ngupayakake volume gedhe, bakul lintas negara anyar tanpa entitas lokal lan kemampuan operasi basa Vietnam.

Sources

research/sections/sea_platforms.md; 各地区电商平台Top5深度研究报告.md 第7章; research/research_findings_top5_ecommerce_india_sea.md; https://vietnaminsiders.com/tikis-rise-and-fall-from-vietnams-billion-dollar-dream-to-a-10-million-struggle/; https://e.vnexpress.net/news/business/data-speaks/shopee-tiktok-shop-squeeze-tiki-almost-entirely-out-of-e-commerce-market-4877173.html; https://english.vov.vn/en/economy/sellers-exit-en-masse-from-e-commerce-platforms-in-early-2025-post1218464.vov; https://en.vietstock.vn/2026/01/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-38-627671.htm; https://theinvestor.vn/tiki-global-no-longer-affiliate-of-vietnam-unicorn-vng-d14451.html

Tiki muncul ing dhaptar Top-5 1 wilayah: Asia Kidul-wétan.

• Asia Tenggara（#5）：Platform lokal Vietnam (elektronik / buku)

Saben angka dijupuk saka laporan Top-5 lan audit sumber wilayah kuwi. Ora ana konversi lintas wilayah utawa kitiran anyar: