Kogan.com

Nine dimensions merchants should review before joining:

Merchant snapshot

Ya dace da masu siyarwa na gida da masu alamar kansa a nau'ikan lantarki/kayan lantarki na gida/kayan gida, suna shiga Australia ta biyan kuɗin Kogan First da cika umarni ta ɗakin ajiya na gida; amma FY25 yana yin asara, girman yana da ƙanƙanta, ba zaɓin farko na zirga-zirga ba.

Entry requirements

Kogan tsarin haɗin sarrafa kansa (1P) + marketplace na ɓangare na uku (3P) ne, kasuwancin marketplace yana ƙaruwa sosai, yana buɗe ga ɓangare na uku don rage haɗarin jari; masu siyarwa na ɓangare na uku suna neman shiga ta Cibiyar Masu Siyarwa ta Kogan (Seller Hub), ana buƙatar bayar da cancantar asalin kamfani da bayanan samfur, ainihin ƙa'idodin duba bisa buƙatun hukuma. Masu siyarwa na ketare iyaka suna buƙatar rajistar GST na Australia (GST na Australia yana karɓa daga dala ta farko na kayayyakin shigo da kaya, babu ƙofar de minimis) kuma galibi suna buƙatar ɗakin ajiya na gida ko shirin jigila wanda zai iya isar da Australia, harshen yafi Turanci.

Fee structure

Kashi na marketplace ana karɓa bisa nau'in, bincike bai kama lambobin kashi na hukuma guda ɗaya ba, ainihin bisa jadawalin kuɗaɗen hukuma na Kogan/yarjejeniyar masu siyarwa; babu ƙayyadaddun kuɗin biyan kuɗi na wata ga masu siyarwa (Kogan First biyan kuɗi ne na mabukaci, mai siyarwa ba ya biya kai tsaye); zaɓin sabis na cika umarni ta ɗakin ajiya na gida na dandali, kuɗin ajiya/isarwa bisa jadawalin farashi na hukuma; kayan aikin talla/talla na cikin dandali suna da ƙarin kuɗaɗe (bisa hukuma).

Getting traffic

Zirga-zirgar halitta ta dogaro da binciken alama da masu biyan kuɗin Kogan First — membobin biyan kuɗi suna samun isarwa kyauta/keɓaɓɓun farashi suna kafa sake siyayya mai yawa, ita ce babbar kadarar zirga-zirga ta dandali (labarin jujjuyawar biyan kuɗi); tsarin talla na cikin dandali da tallace-tallace (keɓaɓɓun farashin membobin, saye-saye da sauransu) ya fi na Amazon SP/tsarin talla sauƙi; bayan da Catch ya rufe a watan Janairu 2025 akwai gurbin zirga-zirgar e-commerce na rangwame na gida, Kogan ɗaya daga cikin ƴan da za su iya ɗaukar buƙatar ƙarancin farashi na gida + isar da rana ta gaba (SMH).

Fulfilment & logistics

Cika umarni ta ɗakin ajiya da isarwa na gida na Australia (ɗakunan ajiya na kansa), idan aka kwatanta da aikawa kai tsaye na ketare iyaka na Temu/Shein fa'idar saurin isa a bayyane take (rana ta gaba/rana bayan); masu siyarwa na ketare iyaka za su iya aikawa da kansa (seller fulfilled) ko shigar da kaya ɗakin ajiyar Kogan; kasuwancin New Zealand Mighty Ape ne ke ɗauka, FY25 an yi rage darajar A$46.3M wanda ke nuna yana jawo ɗaukar gaba ɗaya. Australia tana da faɗi da ƙarancin jama'a, babban kuɗin kilomita ta ƙarshe a yankuna masu nisa (matsin tsari na AusPost) shine yanayin babban kuɗin cika umarni.

Payments & settlement

Biyan kuɗi na mabukaci yana bi ta dandali (katin kiredit/katin banki da Afterpay da sauran BNPL/siyan farko biya daga baya na gida na Australia), mai siyarwa ba ya sarrafa karɓar kuɗi kai tsaye; mai siyarwa ana sulhunta da A$ na Australia, tsawon lokacin biyan kuɗi bisa yarjejeniyar masu siyarwa na hukuma; Kogan Mobile (sadarwa) da biyan kuɗin Kogan First sun kafa tushen kuɗin shiga na yau da kullun na dandali, halinsu yana shafar saka hannun jari na dandali ga ɓangaren masu siyarwa.

Compliance

Ana buƙatar rajistar GST na Australia da bayar da rahoto (kayayyakin shigo da kaya ana karɓa daga dala ta farko, babu de minimis); kayayyaki na buƙatar cika Dokar Mabukaci ta Australia (ACL) da buƙatun amincin samfur na ACCC (ACCC tun 2025 yana ƙarfafa kulawar amincin samfur na marketplaces); nau'ikan lantarki/kayan lantarki na gida na buƙatar cika ƙa'idodin amincin wutar lantarki da ingancin makamashi na Australia (alamar RCM da sauransu); masu siyarwa na ketare iyaka suna kula da harajin kwastam na shigo da kaya da shirye-shiryen jigon bin ka'ida.

Key risks

1) Dandali da kansa ba shi da kwanciyar hankali: FY25 asarar A$39.5M, rage darajar Mighty Ape A$46.3M, an taɓa dakatar da ciniki bayan rahoton kuɗi, rikicin jari na tarihi da matsin kwararar kuɗi (Eightx teardown); 2) yaƙin farashi uku na Amazon/Temu/Shein suna matsa ƙimar ciniki da riba, girman (kusan A$931M) da Amazon (matakin A$7.7B) sun bambanta sosai, tasirin girman bai isa ba; 3) idan kasuwancin New Zealand (Mighty Ape) ya ci gaba da lalacewa zai ci gaba da jawo riba ƙasa (Morningstar); 4) tushen zirga-zirgar dandali yana da ƙanƙanta, sabbin masu siyarwa suna da wahalar fara sanyi, kuma akwai haɗarin daidaita manufofi/kuɗaɗe na masu siyarwa (kwatanta misalin eBay na ƙarin kuɗaɗe a matakai).

Best-fit sellers

Ya fi dacewa da: masu siyarwa na nau'ikan lantarki, kayan lantarki na gida, kayan gida, DIY waɗanda suka riga suna da asalin gida/ɗakin ajiya na gida a Australia, da kuma masu siyarwa na alamar kansa (private label) — za su iya amfani da tafkin masu amfani na Kogan First da cika umarni na gida don kafa sake siyayya; bai dace da: sabbin masu siyarwa na ketare iyaka masu neman girman zirga-zirga da ƙarancin farashi sosai ba (ganuwa ya yi ƙasa da Amazon/eBay sosai), da kuma nau'ikan fashion na kayan amfani na sauri (ba nau'ikan tunanin Kogan ba).

Sources

research/sections/anz_platforms.md 9.1/9.2.4; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; 各地区电商平台Top5深度研究报告.md 第8章; https://www.applianceretailer.com.au/kogan-posts-39-5-million-loss-amid-mighty-ape-reset-stronger-marketplace-growth/; https://www.ragtrader.com.au/news/kogan-reports-39m-loss-issues-trading-halt; https://eightx.co/blog/asx-teardown-kogan-2026; https://kessler-prod.reta52d8.eas.morningstar.com/company-reports/1324723-kogan-earnings-australian-advancements-in-sales-and-earnings-overshadowed-by-new-zealand; https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html; https://www.worldfirst.com/au/insight/ecommerce-seller-resources/sell-on-kogan/

Kogan.com ya bayyana a jerin Top-5 na yankuna 1: Ostiraliya / NZ.

• Ostrelia da New Zealand（#4）：Kayan lantarki / kayan aiki / lakabin masu zaman kansu; kasuwa + 1P matasan

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: