eBay

Nine dimensions merchants should review before joining:

Merchant snapshot

Marketplace na musamman na kayayyakin da aka yi amfani da su/gyararrun/kayayyakin tarawa da kayan mota, ƙofar shiga mai sauƙi, kuɗaɗe matsakaici; ya dace da masu siyarwa na nau'ikan da ba su da yawan buƙata da na masu sha'awar kaya, bai dace da yaƙin farashi na sabbin samfuran daidaitattu ba.

Entry requirements

Mutum da kamfani duka suna iya yin rajista, ƙofar shiga mai sauƙi: akwai adadin sanya kaya kyauta kowane wata (idan ya wuce ana karɓar kuɗin sanya kaya, bisa hukuma); shafin Amurka yana amfani da Managed Payments, ana buƙatar ɗaure asusun banki don karɓar kuɗi; masu siyarwa na China suna iya shiga ta ketare iyaka (eBay International Sales, yana goyon bayan shafukan ƙasashe da yawa). Tun daga 2021 biyan abokin ciniki yana zuwa asusun mai siyarwa kai tsaye, kuɗaɗe ana cire su daga sulhun.

Fee structure

Kuɗin ciniki (final value fee) daga 2025.2.14 mafi yawan nau'ikan 13.25% (sashen da ya wuce $7,500 2.35%), tare da shago 13.6%/2.35%; littattafai/fim/kiɗa 14.95%; NFT 5%; zinariya/ingot ɗin zinariya da sauransu ƙasa har 4.5%–9% (sabuntawar Seller Center na hukuma Janairu 2025). Talla (Promoted Listings) bisa dannawa/ciniki daban. Bisa bisa da jadawalin kuɗaɗen hukuma.

Getting traffic

Binciken cikin dandali + tunanin al'umma na kayayyakin da aka yi amfani da su/kayayyakin tarawa (Authenticity Guarantee na tabbatar da inganci, Guaranteed Fit) na kawo zirga-zirgar daidai mai nisa; tallan Promoted Listings kuɗin shiga FY24 $1.5B+, kashi 2.3% na GMV; kayan aikin AI (Magical Listing, binciken hoto) na rage kuɗin sanya kaya; gwajin siyayya ta raye-raye yana gudana. GMV na Amurka ya tsaya cak (~$39.1B) yana nuna iyakar zirga-zirgar gaba ɗaya, ƙaruwa yana dogaro da ƙasashen waje da nau'ikan tsaye.

Fulfilment & logistics

Mai siyarwa ne yake aikawa da kansa: eBay Labels (ragin USPS/FedEx/UPS), eBay International Shipping jigilar ketare iyaka ta hukuma (eIS, ya haɗa da kwastam da kilomita ta ƙarshe); gyarrarrun kaya da kayayyakin tarawa na buƙatar bin tsarin marufi/tabbatar inganci na dandali (kamar duba takalman motsa jiki/jakar hannu/agogon hannu). Babu ɗakin ajiyar cika umarni na kansa, lokacin isarwa na mai siyarwa ne bisa SLA.

Payments & settlement

Managed Payments (wajibi): eBay ne ya karɓi biyan abokin ciniki sannan ya sulhunta zuwa asusun banki na mai siyarwa, kuɗaɗe da yawa (dolar Amurka/Yuro/fam da sauransu); yawanci ana samun kuɗin cikin kwanaki 1–2; kuɗin ciniki, kuɗin sanya kaya da talla ana cire su kai tsaye daga sulhun.

Compliance

Rahoton haraji na Amurka 1099-K (ana buƙatar bayar da rahoto idan an kai ƙofar adadin ma'amala); INFORM Consumers Act na buƙatar tabbatar da asalin mai siyarwa; GPSR na EU (Dokar Tsaron Samfura ta Gama Gari) tun daga 2024.12 na buƙatar bayanan alhakin aminci ga kayayyakin da ake siyarwa zuwa Turai; takardar shaida na gyarrarru (Refurbished) da sabis na tabbatar inganci na buƙatar bin ƙa'idodin dandali. Manufofin harajin kwastam na Amurka suna ƙara kuɗin kayayyakin da aka yi amfani da su/gyararrun na ketare iyaka.

Key risks

1) GMV na Amurka ya tsaya cak (~$39.1B, daidai da 2022-23) kuma abokan ciniki sun ragu kaɗan (132M→131M); 2) ƙarin kuɗaɗe ya jawo rashin jin daɗin masu siyarwa (rubutun al'umma: kuɗin ciniki ya tashi zuwa 13.25% a wasu kasuwanni); 3) harajin kwastam yana ƙara kuɗin ketare iyaka, sashen kayayyakin da aka yi amfani da su na Amazon, ƙarancin farashi na Temu da Vinted (Turai) suna matsawa daga bangarori da yawa; 4) iyakar girma bayan raunin dabarun (ra'ayin MP).

Best-fit sellers

Ya dace da masu siyarwa na kayayyakin da aka yi amfani da su/gyararrun/kayayyakin tarawa (katin 'yan wasa, agogon hannu, takalman motsa jiki, jakar hannu), kayan mota da nau'ikan masu sha'awar kaya, yana da abokantaka ga mutum da ƙanana masu siyarwa, babu matsin ajiya; yana rufe shafuka da yawa na Arewacin Amurka+Turai+Australia/NZ. Bai dace da masu siyarwa waɗanda suke son yawan siyarwa da sabbin samfuran daidaitattu, waɗanda suke buƙatar jigilar matakin Prime da girman talla ba.

Sources

research/sections/na_platforms.md; 各地区电商平台Top5深度研究报告.md 第2章; https://www.ebay.com/sellercenter/resources/seller-updates/2025-january/final-value-fee; https://www.ebayinc.com/stories/news/ebay-inc-reports-fourth-quarter-and-full-year-2024-results/; https://community.ebay.com/forum/selling-57920/topic/ebay-raised-fees-to-1325-percent-143330/

eBay ya bayyana a jerin Top-5 na yankuna 2: Arewacin Amurka, Ostiraliya / NZ.

• Arewacin Amurka（#4）：Mafi ƙarfi a cikin C2C / abubuwan tarawa / gyara; pivoting to live shopping da AI
• Ostrelia da New Zealand（#3）：C2C / secondhand / auto sassa / tarawa

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: