Magazine Luiza (Magalu)

Nine dimensions merchants should review before joining:

Merchant snapshot

Onye isi omnichannel eletrik/arịa ụlọ Brazil; dabara adabara maka ndị na-ere ere brand nwere ike ọrụ mpaghara, dabere na ịzụ ahịa installments; oge mbelata ecommerce trafik nwere oke, mmekọrịta Amazon bụ ihe ọhụrụ na-agbanwe.

Entry requirements

Ụlọ ọrụ mpaghara Brazil (CNPJ) na-edebanye aha na Magalu Marketplace (ụdị ụlọ ahịa mpaghara), ndị na-ere ere China na-abanyekarị site na ndị ọrụ/ọwa mmekọrịta mpaghara; chọrọ ụlọ nkwakọba ihe mpaghara Brazil ma ọ bụ akụ lọjistik nwere ike ibuga Brazil dum, ozi ngwaahịa bụ Portuguese ka ọ dị; ecommerce ikpo okwu nọ n'ọkwa mbelata/ịbelata ọkwa (Q4'25 “ụlọ ahịa na-emezi adịghị ike ecommerce”), nkwado trafik ndị na-ere ere ọhụrụ nwere oke, dịka amụma ịkpọbata gọọmentị si dị.

Fee structure

Mkpali ndị na-ere ere ọhụrụ: 2025 webatara mbelata commission ọkara, ọnụego marketplace gbadara ruo 9.9% (ọkwa IR gọọmentị Magalu: ri.magazineluiza.com.br, site na chwang/glosellers/ennews); commission ụdị nkịtị dịka tebụl ego ọrụ gọọmentị si dị; ngwá ọrụ ego MagaluPay (installments/BNPL) na-eche ndị na-azụ ahịa, ụgwọ akụkụ onye na-ere ere dịka nkwekọrịta; imezu nwere ike izipu n'onwe ma ọ bụ jiri lọjistik mmekọrịta (gụnyere mmekọrịta lọjistik Amazon).

Getting traffic

Trafik omnichannel: netwọk omnichannel kachasị ukwuu Brazil (ụlọ ahịa + mkpuchi DC dị elu) + ecommerce + ecosystem (ego/mgbasa ozi/lọjistik na-emeghere ndị nke atọ); mgbasa ozi n'ime saịtị/retail media na-amalite, AI retail media bụ isi ịkwụ ụgwọ 2025–26 (eMarketer); mbelata ecommerce n'onwe ya mere ka trafik na uto ikpo okwu nwee oke, isi na-abịa site na ụlọ ahịa anụ ahụ, ndị otu (Magalu Club) na mmekọrịta Amazon (ịgbasa 2026).

Fulfilment & logistics

Netwọk imezu omnichannel kachasị ukwuu Brazil (ụlọ ahịa + ebe nkesa mkpuchi dị elu, “huge capillarity”); October 2025 na Amazon ruru mmekọrịta atụmatụ ahịa na lọjistik (iji nchekwa/nnyefe na trafik Amazon, NeoFeed), ịgbasa 2026; oge mbelata ecommerce na-atụgharị akụ imezu gaa ụlọ ahịa na mmekọrịta Amazon; ndị na-ere ere nke atọ nwere ike izipu n'onwe ma ọ bụ banye ụlọ nkwakọba ihe ikpo okwu, oge dịka atụmatụ lọjistik si dị.

Payments & settlement

Fintech MagaluPay (kredit, installments parcelamento, BNPL) dabara àgwà ịzụ ahịa installments dị elu Brazil; ndị na-azụ ahịa nwere ike iji Pix (Brazil ịkwụ ụgwọ ozugbo 2025 azụmahịa 79.8 ijeri/R$35.36 trillion) kwụ ụgwọ; ndị na-ere ere na-akwụ ụgwọ na Real BRL, oge ịnata ego dịka nkwekọrịta ikpo okwu; ọnọdụ ọnụego ọmụrụ nwa dị elu na-achịkọta ịzụ ahịa kredit ozugbo (“sente o peso dos juros”).

Compliance

Nrube isi ụtụ mpaghara Brazil (CNPJ, ICMS/ICMS-ST, PIS/COFINS wdg ụtụ ọgbara ọhụrụ); ngwaahịa mbubata chọrọ ịchịkwa ụtụ na US$50 enweghị ụtụ obere (mgbe sie ike, ikpo okwu ofe ókèala tụfuru ọnọdụ); ngwa ụlọ/eletrik chọrọ asambodo mmanye ANATEL/INMETRO; ịdebanye ọwa ọtụtụ mmekọrịta Amazon chọrọ ịgbaso iwu ikpo okwu abụọ na ihe ịchọrọ nkwụsi ike ọnụahịa.

Key risks

1) Mbelata/ịbelata ọkwa ecommerce n'onwe ya, trafik na uto GMV ikpo okwu nwere oke, ngosipụta ndị na-ere ere 3P nwere oke; 2) ọnụego ọmụrụ nwa dị elu na-achịkọta ịzụ ahịa installments (okirikiri ọnụego ọmụrụ nwa Brazil), ike ịzụta ndị ahịa kredit na-ada; 3) Q4'25 net profit -10.5% afọ-na-afọ, kwupụtara ịhapụ agha ọnụahịa, asọmpi ọnụahịa na-ebelata, na-eche ịdọrọ trafik MELI/Shopee; 4) mmekọrịta Amazon nwere ihe ize ndụ “ịzụlite onye iro” (mkpebi), na uru nke aka na-enwe nrụgide (FY2025 net revenue R$27.2B, ọnụ ọgụgụ ka akwadoro ⚠️).

Best-fit sellers

Dabara adabara kachasị: brands na ndị na-ere ere nwere ụlọ ọrụ/nchekwa/nnyefe mpaghara Brazil, na-ere eletrik, ngwa ụlọ, arịa ụlọ, ihe ụlọ, ọkachasị ngwaahịa ọnụahịa etiti-elu na-eji installments (parcelamento) bulie ọnụahịa ngwaahịa; adabaghị: ndị ofe ókèala ọhụrụ na-enweghị ike ọrụ mpaghara Brazil, ndị dabere na trafik ikpo okwu, na ụdị uru dị ala na-ahụta ọnụahịa (ikpo okwu ahapụla agha ọnụahịa).

Sources

research/sections/latam_platforms.md 10.1/10.2.4; research/research_top5_ecommerce_latam_mea.md; 各地区电商平台Top5深度研究报告.md Isi nke 9; research/latin_america_ecommerce_research_findings.md; https://ri.magazineluiza.com.br/Download.aspx?Arquivo=ElHuSLTvFIoze5CWkZMWpQ==; https://www.chwang.com/news/202864797284; https://glosellers.com/newsflash/62706.html; https://neofeed.com.br/negocios/uniao-de-gigantes-magalu-e-amazon-viram-parceiras-nas-vendas-e-na-logistica/; https://www.marketscreener.com/news/magazine-luiza-s-a-earnings-document-ce7e5fd2dc89f121; https://neofeed.com.br/negocios/magalu-preserva-margem-cresce-vendas-nas-lojas-fisicas-e-sente-o-peso-dos-juros/zh/; https://brazilstockguide.com/uncategorized-en/magazine-luiza-4q25-results/

Magazine Luiza (Magalu) pụtara na ndepụta Top-5 nke mpaghara 1: Latin America.

• Latin Amerịka（#4）：Onye na-ere ahịa omnichannel kacha ukwuu na Brazil; Magalu ịkwụ ụgwọ ego; ecommerce na-ama ụma na-ebelata, ụlọ ahịa na-ebu arụmọrụ

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: