Kuaishou Ecommerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Dabara adabara maka ndị na-ere ere ngwa ọrụ ugbo/ngwaahịa ọcha/ihe kwa ụbọchị n'ahịa ala: trust ecommerce + 快分销 na-ebute ụgwọ ịmalite dị ala, ego doro anya mana ọganihu kwụsịrị, dabere na nnukwu ndị na-eme ihe nkiri.

Entry requirements

Ịbanye Kuaishou Shop chọrọ akwụkwọ ikike azụmahịa ụlọ ọrụ/onwe na ikike ụdị, ego nchekwa dịka ụdị, usoro n'ịntanetị; ụfọdụ ụdị na-emeghe ụlọ ahịa onye ọ bụla (dịka gọọmentị si dị); ọwa ofe ókèala ndị na-ere ere mba ofesi nwere oke. N'ụdị 快分销 (nkesa affiliate), onye na-ere ere nwere ike ịtọ ụgwọ nkewa nkwado ka ndị na-eme ihe nkiri kesaa, nke bụ ụzọ isi ịmalite. Asụsụ bụ Chinese ka ọ dị.

Fee structure

Ụgwọ ọrụ teknụzụ dịka ụdị (ọtụtụ ụdị ihe dịka 1%, dịka iwu nchikota Kuaishou Shop gọọmentị si dị) [站长之家]; n'ụdị 快分销 onye na-ere ere na-akwụ nkewa commission onye nkwado + ụgwọ ọrụ ikpo okwu (iwu nchikota na-akọwa usoro ịgbakọ commission onye nkwado); mgbasa ozi bụ 磁力金牛 (magnet engine) ịkwụ ụgwọ; ikpo okwu kagburu mbelata oge ụgwọ ọrụ nkwado [Ebangpower]. Ọnụego kpọmkwem dịka iwu nchikota gọọmentị si dị.

Getting traffic

Nkesa ọdịnaya live + video dị mkpụmkpụ, “ọchịchị laotie (ndị otu)/trust ecommerce” na-ejide ndị ọrụ; netwọk nkesa ndị na-eme ihe nkiri 快分销 na-ebute ịmalite; 磁力金牛 ịkwụ ụgwọ; nkwado ikpo okwu maka live ngwa ọrụ ugbo na eriri ụlọ ọrụ; ndị ọrụ ahịa ala na-emeghachi azụmaahịa nke ọma. Naanị n'ime ise ahụ na-ekpughe GMV ecommerce gọọmentị (FY2025 ihe dịka ¥1.6 trillion).

Fulfilment & logistics

Ọtụtụ ndị na-ere ere na-eziga n'onwe ha (ikpo okwu na-enyocha oge izipu na egwu lọjistik); ngwa ọrụ ugbo na-esi na ebe mmepụta; enweghị nchekwa/nnyefe nke aka, enwere ike jikọọ nchekwa nke atọ dịka Cainiao; ụgwọ imezu dị n'aka onye na-ere ere.

Payments & settlement

WeChat Pay/Alipay/Kuaishou Pay, nchikota RMB; a na-akwụ ụgwọ ngwaahịa dịka oge akaụntụ mgbe nkwenye ịnata gasịrị (dịka iwu ikpo okwu).

Compliance

Chọrọ akwụkwọ ikike azụmahịa na ikike ụdị; nri/ngwa ọrụ ugbo chọrọ ikike ịzụ ahịa metụtara; ịchịkwa ịre ahịa live na-esi ike — ikpo okwu ewepụla azụmaahịa ecommerce ma na-achịkwa ịre ahịa script iji mezie ntụkwasị obi; ecommerce ụlọ na-akwụ ụtụ.

Key risks

1) Ndị ọrụ na GMV kwụsịrị ito — 2025 bụ naanị n'ime ikpo okwu ọdịnaya ise nwere DAU dara, GMV ecommerce kwụsịrị uto dị elu, ọganihu mgbasa ozi jụrụ nwayọọ; 2) ịdabere na nnukwu ndị na-eme ihe nkiri (618 ka na-adabere na Xinba), asịrị ndị na-eme ihe nkiri (“Xinba ịpụ”/akụkọ nyocha) na-emetụta isi “trust ecommerce”; 3) ahịa ala na-eche nrụgide site na Pinduoduo/Douyin abụọ; 4) mgbe rụchara ọrụ, ọnụahịa ngwaahịa dara karịrị 13% n'otu ụbọchị, ọtụtụ ụlọ ọrụ belatara ebumnuche ọnụahịa.

Best-fit sellers

Dabara adabara kachasị maka ndị na-ere ere ngwa ọrụ ugbo, ihe ọcha kwa ụbọchị, ọkọnọ ụlọ ọrụ na ahịa ala, ọkachasị ndị nwere akụ ndị na-eme ihe nkiri Kuaishou ma ọ bụ ndị dị njikere ịme 快分销; adabaghị maka brands ọnụahịa dị elu na ndị na-achọ ndị ọrụ obodo mbụ (nhazi ndị ọrụ na ụdị ọdịnaya adabaghị).

Sources

research/sections/cn_platforms.md §4.2.5; research/China_ecommerce_top5_research.md §2#5; https://www.chinaz.com/2022/0913/1445422.shtml; https://www.yilantop.com/news/20658; https://zhengguannews.cn/zghnews/377712.html; https://m.jiemian.com/article/14746330.html; https://www.donews.com/article/detail/7430/90709.html

Kuaishou Ecommerce pụtara na ndepụta Top-5 nke mpaghara 1: China.

• Chaina（#5）：Livestream e-azụmahịa + ahịa dị ala ('ecommerce ntụkwasị obi'); ngwaahịa ugbo / akara ọcha; Sistemụ nkesa Kuaishou

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: