Kakao Commerce

Nine dimensions merchants should review before joining:

Merchant snapshot

Ecosystem ịzụ ahịa KakaoTalk (Gift onyinye + Talk Deal + ọnụ ụzọ ịzụ ahịa), ihe dịka nde 50 ndị ọrụ IM obodo + nkesa mmekọrịta ọha KakaoPay mechiri; dabara adabara maka ọnọdụ onyinye brand/ịre ahịa mmekọrịta ọha; ọ bụghị ikpo okwu shelf, ọganihu ecommerce ji nwayọọ (2025 azụmahịa jikọtara +6%), ọnụego commission akọpụtaghị.

Entry requirements

Ndị na-ere ere na-edebanye aha site na Kakao seller center (파트너센터), na-ekpuchi KakaoTalk Gift (선물하기), Talk Deal (톡딜), ọchụchọ ịzụ ahịa wdg; na-achọkarị ụlọ ọrụ Korea + ịkọ ụlọ ọrụ ịre ahịa nkwukọrịta, enweghị ọwa ịbanye ofe ókèala gọọmentị maka ndị mba ofesi achọpụtara, ndị ofe ókèala chọrọ ụlọ ọrụ ma ọ bụ onye mmekọ Korea (dịka gọọmentị si dị). Kakao Makers (카카오메이커스) bụ ikpo okwu ngwaahịa ndị na-emepụta (na-arụ ọrụ onwe). 2026 na-akwalite ọrụ ịre ahịa mmekọrịta Talk Affiliate (video dị mkpụmkpụ + ụzọ ịzụta onyinye, nwalere), ọnụego commission ga-akọwa ọzọ (DigitalToday 2026.2.27).

Fee structure

Enweghị ọnụego commission n'otu gọọmentị achọpụtara, kpọmkwem dịka tebụl ego ọrụ Kakao seller center gọọmentị si dị; Talk Affiliate na-ana ndị na-ere ere commission na azụmahịa, ọnụego ka akọpụtaghị (DigitalToday 2026.2.27). Mgbasa ozi (ọkwa mgbasa ozi Talk Biz, mgbasa ozi mmetụta) na ụgwọ lọjistik dịka gọọmentị si dị.

Getting traffic

Nkesa ọnọdụ mmekọrịta ọha/chat ihe dịka nde 50 ndị ọrụ KakaoTalk (IM obodo Korea): Gift bụ isi ọnọdụ (ememe ụbọchị ọmụmụ/ezumike siri ike), Talk Deal na-achịkọta mbelata, ọnụ ụzọ ịzụ ahịa n'ime chat + ụzọ nduzi video dị mkpụmkpụ; 2025 azụmahịa ecommerce jikọtara ₩10.6 trillion (+6%, ji nwayọọ nke ukwuu site na uto ọnụ ọgụgụ abụọ mbụ), Q4'25 GMV otu quarter gafere ₩3 trillion nke mbụ (+12%, DigitalToday 2026.2.12). 2026 isi ihe bụ ịkwụ ụgwọ mmetụta (Talk Affiliate) na kọntaktị ecommerce AI (Kanana in Talk ịzụ ahịa n'ime mkparịta ụka, DigitalToday 2026.2.27).

Fulfilment & logistics

Enweghị nchekwa/nnyefe nke aka: Gift/Talk Deal na-eziga site na brand/ụlọ ọrụ, ihe ọhụrụ na echi ya dabere na brand ma ọ bụ lọjistik onye mmekọ; ikpo okwu enweghị usoro imezu n'otu, oge na ụgwọ mbugharị ka onye na-ere ere na-ahazi ma na-akọwapụta (site na 2025.7 KFTC chọrọ ikewa ụgwọ mbugharị Gift na ọnụahịa ngwaahịa, koreajoongangdaily).

Payments & settlement

Ngafe ịkwụ ụgwọ KakaoPay (ịkwụ ụgwọ n'ime ecosystem Kakao, nbanye dị elu Korea), akụkụ onye na-azụ ahịa na-akwado KakaoPay/kaadị kredit/ntụgharị akaụntụ wdg; oge ịkwụ ụgwọ na ụgwọ ọrụ dịka Kakao seller center si dị (enweghị ọnụ ọgụgụ kpọmkwem nwetara na nyocha a).

Compliance

Iwu nchekwa data onwe Korea (PIPA/PIPC) na-achịkwa nke ukwuu, data mmekọrịta ọha + ịkwụ ụgwọ na-enwe mmetụta dị ukwuu (tụlee ikpe Temu PIPC ntaramahụhụ ₩1.38 ijeri Won maka mbufe data ofe ókèala, DataGuidance); 2025.7 KFTC chọrọ Kakao ikewa ụgwọ mbugharị Gift na ọnụahịa ngwaahịa — a chọpụtara ịre ahịa “nnyefe efu” dịka ezighị ezi (koreajoongangdaily); ndị na-ere ere chọrọ ịgbaso iwu nchekwa ndị na-azụ ahịa (nkwụghachi, ịkọwapụta ụgwọ mbugharị) na amụma ọrụ mgbasa ozi Kakao.

Key risks

1) Ọganihu ecommerce ji nwayọọ: 2025 azụmahịa jikọtara ₩10.6T, naanị +6%, dị ala karịa uto ọnụ ọgụgụ abụọ mbụ (DigitalToday 2026.2.12); 2) commission/ọnụego na-adịghị anya: enweghị ọnụego n'otu gọọmentị, ịkwụ ụgwọ ọhụrụ dịka Talk Affiliate ka na-amalite, ọnụego akọpụtaghị; 3) ọnọdụ ikpo okwu na-eche brand/ọnọdụ mmekọrịta ọha karịa ikpo okwu shelf, adịghị mma maka ụdị trafik buru ibu; 4) ịchịkwa: nyocha KFTC maka ụdị ịre ahịa “nnyefe efu” (2025.7 ihe ịchọrọ ikewa ụgwọ mbugharị); 5) imeghe ndị na-ere ere mba ofesi ejighị n'aka, enweghị ọwa ịbanye ofe ókèala gọọmentị.

Best-fit sellers

Dabara adabara kachasị: brands na-eche ndị na-azụ ahịa Korea (ọnọdụ onyinye/ememe siri ike, dịka ịchọ mma, nri, onyinye, ejiji), ndị nwere ike ọdịnaya/mmekọrịta ọha KakaoTalk, ndị na-achọ ngosipụta brand na mgbasawanye mmekọrịta ọha; ọnọdụ nso lista (onye nnọchite anya Top5) na-egosi na a na-anabata uru ecosystem. Adabaghị: ndị na-ebuga ofe ókèala na-achọ trafik ọchụchọ na oke, obere ndị na-ere ere na-enweghị ụlọ ọrụ Korea, ndị chọrọ ọrụ ecommerce ọkọlọtọ nwere shelf mepere emepe + nchekwa/nnyefe ikpo okwu.

Sources

research/sections/kr_platforms.md 6.0/6.1（近榜说明）; 各地区电商平台Top5深度研究报告.md 5.2（近榜行）; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; DigitalToday (Kakao 2025业绩：GMV 10.6T/6%) https://www.digitaltoday.co.kr/en/view/3708/kakao-2025-operating-profit-up-48-percent-to-732-billion-won; DigitalToday (Talk Affiliate 费率待公布) https://www.digitaltoday.co.kr/cn/view/29094/kakao-nears-talk-affiliate-launch-shifts-to-participation-based-ads; koreajoongangdaily (Gift 运费分离/KFTC) https://koreajoongangdaily.joins.com/news/2025-07-21/business/industry/Kakao-to-separate-shipping-fees-from-Gift-prices-after-free-deemed-unfair/2357464; DataGuidance (Temu PIPC 罚款背景) https://www.dataguidance.com/news/south-korea-pipc-fines-temu-krw-138b-cross-border-data

Kakao Commerce pụtara na ndepụta Top-5 nke mpaghara 1: Korea.

• Ndịda Korea（#6）：Nhọrọ #5 ọzọ

Ọnụọgụ ọ bụla sitere n’akụkọ Top-5 na nyocha isi mmalite nke mpaghara ahụ. Enweghị ntụgharị n’ofe mpaghara ma ọ bụ atụmatụ ọhụrụ: