SHEIN

Nine dimensions merchants should review before joining:

Merchant snapshot

Ya dace da masana'anta da alamu na tufafi/kayan ado na China masu sassauƙan sarkar samarwa (ƙananan oda da saurin mayarwa), shigar Z Generation ita ce mafi ƙarfi; kulawar amincin samfur na ACCC, rikicin haraji da canje-canjen manufofi su ne manyan haɗari.

Entry requirements

Shein yana shigo da masu siyarwa na ɓangare na uku ta dandali mai buɗe (marketplace), masu samarwa/masana'anta za su iya shiga ta hanyar ɗaukar masu siyarwa na hukuma, babban buƙatun ƙwarewa shine saurin yin samfurin gwaji da samarwa mai sassauƙa; tsarin ya rabu zuwa cikakken wakilci (dandali ya tsara farashi da sarrafawa, ana sulhunta masu samarwa bisa farashin samarwa) da rabin wakilci/tsarin ɓangare na uku (mai kasuwanci ya sarrafa da kansa); masu siyarwa na China za su iya shiga kai tsaye, shafin Brazil yana da hanyar shiga ta musamman ga masu siyarwa na China (sharuɗɗan shiga da kuɗaɗen shafin Shein Brazil a jagorar tashar), Australia yafi aikawa kai tsaye, babu ɗakin ajiya na gida na gaske; babu kuɗin wata guda ɗaya (bisa mafi sabon manufofin hukuma).

Fee structure

Tsarin cikakken wakilci babu tunanin kashi na gargajiya — dandali ne ya tsara farashi, ana sulhunta masu samarwa bisa farashin samarwa, riba ta dogaro da bambancin farashin samarwa da kuɗi; tsarin rabin wakilci/ɓangare na uku ana cire kashi bisa ƙa'idodin kashi na dandali, ainihin adadi ya bambanta da shafi/nau'in, hukuma ba ta bayyana shi gaba ɗaya ba, bisa bisa da jadawalin kuɗaɗen hukuma; babu ƙofar kuɗin wata. Yanayin tunani: a Disamba 2025 Amazon ya rage kuɗin masu siyarwa a Turai don fuskantar yaƙin farashi na Shein/Temu (RTE), yana nuna gasar ƙarancin farashinsa na tilasta kuɗaɗen masana'antu ƙasa.

Getting traffic

App shine farko, kwararar bayanai na keɓaɓɓun da algorithm ke motsa (feed) ita ce babbar tsarin zirga-zirga, ba e-commerce na bincike ba; tallan kafofin watsa labarai na zamantakewa/masu tasiri (KOL seeding) da ƙarancin farashi + sabbin kayayyaki masu yawa na motsa samun abokan ciniki; babu tsarin gasar talla na gargajiya a cikin dandali, masu siyarwa na rabin wakilci galibi suna fafatawa kan ganuwa da farashin kaya da bayanan juzu'i; Australia tana ƙara masu siyayya 500,000+ a shekara (Roy Morgan har 2025.9), shigar Z Generation ita ce mafi ƙarfi; Brazil ita ce mafi girman dandalin e-commerce na fashion (GMV na fashion R$15B, 2025), Mexico/Brazil sun taɓa zama na farko a zirga-zirga.

Fulfilment & logistics

Sarkar samarwa ta kansa tana haɗa kai tsaye: mai samarwa → ɗakin ajiya na dandali → aikawa kai tsaye na ketare iyaka, Australia ba ta da ɗakin ajiya na gida na gaske (aikawa kai tsaye ne jigon); ƙananan oda da saurin mayarwa suna sa haɗarin jari ya yi ƙasa sosai; kasuwanni kamar Brazil/Mexico suna da shimfidar ɗakin ajiya na gida, amma suna shan tasirin ƙarfafa harajin shigo da kaya (ƙuntatawar US$50 na ƙananan kyauta ta Brazil tana ƙara tsananta); saurin ya fi na dandamalin ɗakin ajiya na gida ƙasa, ana ramawa da farashi da saurin sabbin kayayyaki.

Payments & settlement

Masu samarwa na cikakken wakilci ana sulhunta su bisa farashin samarwa, tsawon lokacin biyan kuɗi bisa yarjejeniyar siyan/samarwa na dandali; sulhun ketare iyaka yafi da dolar Amurka da sauran kuɗaɗen ƙasashen waje; masu siyarwa na rabin wakilci suna karɓar kuɗi ta tsarin biyan kuɗi na dandali, tsawon lokacin sulhu bisa yarjejeniyar hukuma; a kasuwanni kamar Brazil yana goyon bayan biyan kuɗi na gida kamar Pix (ga ɓangaren mabukaci).

Compliance

Australia/NZ: rahoton ACCC na 2025 ya nuna sunan Shein/Temu a matsayin matsalolin samfura marasa aminci, CHOICE ya yi gargaɗin ɗimbin kayayyaki masu haɗari, bin ka'idar amincin samfura (ƙa'idodin aminci na tilas, aikin tunawa) ƙaƙƙarfan buƙata ce; a Australia canza kamfanin aiki ana zargin yin aikin gujewa haraji (afndaily), matsin bayyana haraji da bin jigon yana ƙaruwa; ƙarshen keɓewar de minimis na Amurka (2025.5) ya shafi tsarin aikawa kai tsaye na duniya, GST na Australia yana karɓa daga dala ta farko (babu de minimis), idan ya bi ƙarfafa manufofin ƙananan shigo da kaya/alhakin dandali zai ƙara kuɗin bin ka'ida. Latin Amurka: bayan ƙarfafa harajin shigo da kaya na Brazil dandamalin China sun rasa ƙarfi gaba ɗaya (Valor), 29% na mabukacin Brazil sun bar siyayyar ƙasashen waje saboda harajin shigo da kaya; kasuwar Mexico gasar TikTok/dandamali na gida tana ƙaruwa.

Key risks

1) Ƙarfafa kulawar amincin samfur na ACCC — idan dokar alhakin dandali ta sauka (Temu ya sanya hannu kan alƙawarin aminci amma har yanzu ana zargin yana musun alhakin samfur), kuɗin gefen tsarin ƙarancin farashi na aikawa kai tsaye yana ƙaruwa; 2) rikicin bin ka'ida na haraji/jigon (canza kamfanin aiki a Australia ana zargin gujewa haraji) da duba bayanai/na gida suna ci gaba; 3) bayan ƙarshen de minimis na Amurka tsarin aikawa kai tsaye na duniya yana ƙarƙashin matsin, canje-canjen manufofin ƙananan shigo da kaya na Australia/Brazil suna da girma; 4) gasar ƙarancin farashi mai kama da Temu, ƙimar ciniki tana raguwa (sayi da yawa kashe ƙasa — misalin New Zealand) tana lalata ingancin GMV.

Best-fit sellers

Ya fi dacewa da: masu siyarwa na masana'anta na tufafi/kayan ado/kayan gida na China masu sassauƙan sarkar samarwa na ƙananan oda da saurin mayarwa (masu samarwa sune babbar kadara ta dandali), da kuma nau'ikan da suke fuskantar tunanin fast fashion na Z Generation; bai dace da: nau'ikan da ba na tufafi ba, marasa iyawar samarwa da sauri, masu siyarwa masu dogaro da ƙimar alama maimakon farashi, da kuma alamu waɗanda ba za su yarda da farashin da dandali ke sarrafa ba (cikakken wakilci).

Sources

research/sections/anz_platforms.md 9.1/9.2.5; research/sections/latam_platforms.md 10.2.6; 各地区电商平台Top5深度研究报告.md 第8章、第9章; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; research/latin_america_ecommerce_research_findings.md; https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025; https://www.ragtrader.com.au/news/accc-targets-shein-and-temu-in-new-report; https://www.choice.com.au/shopping/consumer-rights-and-advice/your-rights/articles/stopping-the-rising-flood-of-dangerous-goods-from-shein-temu-aliexpress-and-more; https://afndaily.com/shein%e5%9c%a8%e6%be%b3%e6%b4%b2%e6%8d%a2%e8%bf%90%e8%90%a5%e5%85%ac%e5%8f%b8%ef%bc%8c%e8%a2%ab%e8%b4%a8%e7%96%91%e9%81%bf%e7%a8%8e%e6%93%8d%e4%bd%9c%ef%bc%9f/; https://www.dny1.com/Main/ArticleDetails?id=886579476673073152; https://valorinternational.globo.com/business/news/2025/05/14/chinese-platforms-lose-ground-in-brazil-amid-higher-taxes-competition.ghtml; https://docs.m2epro.com/docs/shein-seller-fees/; https://www.upseller.com/zh-CN/blog-article-362; https://www.rte.ie/news/business/2025/1202/1546909-amazon-cuts-seller-fees-in-europe-in-shein-price-war/

SHEIN ya bayyana a jerin Top-5 na yankuna 1: Ostiraliya / NZ.

• Ostrelia da New Zealand（#5）：Ƙarfafa-sauri-fashion giciye; app-farko; karfi Gen Z shigar

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: