Coupang

Nine dimensions merchants should review before joining:

Merchant snapshot

Babban dandali na farko a Koriya a kuɗin ciniki na sarrafa kansa (1P) + kasuwar buɗe (Rocket Growth), jigilar roka da membobin WOW suna da mafi ƙarfin ɗaurewa, ya dace da matsakaici-manyan masu siyarwa masu tsayayyen sarkar samarwa, waɗanda ribar su za ta iya rufe kuɗaɗen gaba ɗaya 20%+; kuɗaɗe suna da girma, biyan kuɗi yana da jinkiri, ana buƙatar ƙididdiga sosai kafin shiga.

Entry requirements

Masu siyarwa na duniya suna yin rajista ta asusun WING na masu siyarwa: ana buƙatar lasisin kasuwanci/rajistar kasuwanci, asalin doka da asusun banki kuma a wuce tabbatar da KYC, rajista da kanta babu kuɗi (jagorar 52by/Bangyue 2026); masu siyarwa na China za su iya zaɓar CGF (Coupang Global Fulfillment) ɗakin ajiyar roka don aika jari zuwa cibiyar cika umarni da aka ƙayyade, ko aikawa da kansa ta asusun WING (aikawa kai tsaye na ƙasashen waje). Kasuwar buɗe ta Koriya (Marketplace) tun 2022 tana ba da izinin mazaunan ƙasashen waje masu lasisin kasuwanci na Koriya kawai su shiga (Korea Times 2022.4), masu siyarwa na ƙasashen waje marasa asalin Koriya galibi suna bi ta hanyar masu siyarwa na duniya. Bayanan kaya na buƙatar sanya su daidai da Koriyanci (sunan/nau'in/halaye daidai da ainihin kaya), nau'ikan da suka shafi dokokin Koriya suna buƙatar sarrafa takaddun shaida da alamar kafin lokaci.

Fee structure

Babu kuɗin rajista; kashi ya bambanta bisa nau'in, bisa abin da asusun WING ya nuna a lokaci na gaske — jadawalin nau'ikan da aka tattara da Sinanci ya nuna kayan lantarki na gida 7.80%, fashion 10.50%, kayan gida/littattafai/kayan rubutu da sauransu 10.80%, abinci 10.60%, kayan kyau 9.60%, kayan lantarki 5.80% da sauransu (an tattara daga Dashu Kuajing 10100.com; kayan KITA ya ce kashi na siyarwa ta karkatar da bincike 4–11%). Kuɗin isarwa na CGF bisa matakin nauyin kunshi, kuɗin ajiya bisa girman da aka auna na gaske, akwai kuma kuɗin sarrafa mayar da kaya, kuɗin motsa jari, kuɗin zubar da kaya, kuɗin alamar da sauran ƙananan kuɗaɗe, duka bisa yarjejeniyar masu kasuwanci da jagorar kuɗin CGF (LianLian Global). Binciken 2025 na Ƙungiyar Tsakiyar Ƙananan Masu Kasuwanci na Koriya: matsakaici na 162 ƙanana da matsakaici masu kasuwanci waɗanda Coupang ita ce babbar hanyar su suna kashe 20.6% na siyarwa akan kuɗin dandali + jigila + talla (matsakaicin duk dandamali 18.8%, na biyu kawai ga Musinsa 23.2%), nauyin kashi ya kai 50% (DigitalToday 2025.12.2). Kuɗin biyan membobin WOW ₩7,890/wata (tun 2024.4, an fara amfani da shi gaba ɗaya a watan Agusta, asiae/Yonhap). Masu siyarwa na duniya idan sun kai sharuɗɗan GMV za su iya fuskantar kuɗin sabis na Coupang na ₩50,000 a wata (52by).

Getting traffic

Kusan miliyan 32 na MAU (2025.12, amz123), kuɗin ciniki na watan 12/2024 ₩3.23T shine na farko a Koriya (BusinessKorea), shi ne babban ƙofar e-commerce a girman masu amfani da kuɗin ciniki na wata; binciken cikin dandali + shawarwari + zirga-zirgar nau'ikan ne jigon, alamar jigilar roka (Rocket badge) da fa'idodin keɓaɓɓun membobin WOW suna ƙara juzu'i sosai. Tsarin talla shine Coupang Ads (bincike/tallan nuni, bisa dannawa), masu siyarwa na Rocket Growth suna samun ƙarin nauyin zirga-zirga ta ɗakin ajiyar roka, zirga-zirgar manyan tallace-tallace (Mega Sale da sauransu) tana tattara sosai.

Fulfilment & logistics

Cibiyar sadarwar isarwa ta ƙarshe mil ta kansa + sarkar sanyi (Rocket Fresh): yankuna na jigon kamar Seoul ana isar da rana ɗaya, mafi yawan ƙasar rana ta gaba, ita ce mafi ingantacciyar kayan aikin isar da rana ta gaba a Koriya (kr_platforms.md 6.2.1); ɓangaren mai siyarwa zai iya shiga Coupang Fulfillment Services. Masu siyarwa na duniya suna bi ta ɗakin ajiyar roka na CGF na hukuma (masu siyarwa na China suna aika kaya zuwa cibiyar cika umarni, Coupang ya kammala ketare iyaka + isarwa ta ƙarshe a Koriya) ko aikawa kai tsaye (idan babu bibiya, kunshin ƙasashen waje ana tabbatar da karɓa kai tsaye a rana ta 45, saurin yana da jinkiri, Chuhaiwang 2025.2).

Payments & settlement

ɓangaren abokin ciniki yana goyon bayan Coupang Pay, katin kiredit, ƙaura ta asusun da sauransu, kuɗin sulhu shine Won. Tsawon lokacin sulhu shine mafi zafi da aka san shi: Dokar Masana'antar Rarraba Babban Girma na Koriya ta ba da izinin manyan masu rarrabawa su sulhunta har kwanaki 60, Coupang kusan yana cika iyakar — KBS ta ruwaito Naver/Gmarket 1 rana, 11st 2 kwanaki, amma Coupang kusan 60 kwanaki (KBS 2025.12.24); tun 2024 an ƙaddamar da sabis na biyan kuɗi mai sauri mai biyan kuɗi (asali 0.31%, ƙarin kuɗi don saurin isa, KBS). A binciken Ƙungiyar Tsakiyar Ƙananan Masu Kasuwanci 34% na waɗanda aka tambaya sun ce biyan kuɗi yana ɗaukar kwanaki 51 ko sama (DigitalToday). Bayanan Sinanci sun ce shagunan gida ana sulhunta su kowane mako/mako biyu, shagunan ketare iyaka kowane wata (Chuhaiwang 2025.2, yana wanzuwa tare da ma'aunin KBS, bisa kwangila); masu siyarwa na ketare iyaka za su iya ɗaure karɓar kuɗi na ɓangare na uku kamar PingPong/Payoneer (kuɗin fitarwa kusan 1%).

Compliance

Dokar Kare Bayanan Mutum ta Koriya (PIPA/PIPC) tana da ƙaƙƙarfan ƙa'ida: a 2025.11 ɓarnar bayanai ta shafa miliyan 33.7 na masu amfani na Koriya, shirin biyan diyya na farko kusan $1.1B (takardun rangwame na matakin ₩1.5T), mafi munin yanayi ƙididdiga $11.4B, gwamnati tana binciken sassan da yawa, masu yin dokoki suna shirin ƙarin hukunci mai ƙarfi (kr_platforms.md; Insideretail/Korea Times). Bin ka'idar kayayyaki: kayan lantarki, kayan yara, batir, abinci, kayan kyau, na likitanci suna buƙatar takaddun shaida na KC da sauransu, wasu takaddun shaida na KC kawai masu mallakar Koriya za su iya nema; wutar lantarki ta Koriya 220V/60Hz, kayayyakin da aka toshe suna buƙatar duba ƙarfin wuta da takardar shaida (52by). Sarrafa jabu na kasuwar buɗe da ƙa'idodin matsayin bincike KFTC ne ke kula da su (a 2025 KFTC ya taɓa bincika/tara kuɗi kan ɗaure membobin da biyan kuɗi mai sauri, BusinessKorea/KBS).

Key risks

1) Rikicin amincewa na ɓarnar bayanai: bayan ɓarnar bayanan miliyan 33.7 na masu amfani DAU ta faɗi a karon farko, ribar aiki na Q4'25 -97% YoY, biyan diyya da haɗarin shari'a suna da yawa (daga $1.1B, mafi munin ƙididdiga $11.4B); 2) matsin kuɗaɗe da biyan kuɗi: nauyin kuɗaɗen gaba ɗaya yana kan gaba a dandamalin Koriya (20.6%), biyan kuɗi yana ɗaukar kusan 60 kwanaki, biyan kuɗi mai sauri yana da ƙarin kuɗi, matsin kwararar kuɗi yana da ƙarfi (KBS/DigitalToday); 3) matsin gasa: siyayyar AI na Naver tana ƙwace masu amfani ta taga ɓarnar bayanai, haɗin gwiwar Alibaba-Shinsegae da dodanni uku na China (AliExpress/Temu/Shein) suna matsawa da ƙarancin farashi; 4) rashin tabbas na ƙa'ida: binciken sassan da yawa, ƙarfafa hukunci ta doka, ci gaba da binciken KFTC kan ɗaure membobin; 5) sabbin ayyuka (Developing Offerings kamar Farfetch) suna ci gaba da yin asara suna jawo riba ƙasa.

Best-fit sellers

Ya fi dacewa da: masu siyarwa masu tsayayyen sarkar samarwa ko alama ta kansa, nau'ikan da ƙimar ciniki da riba za su iya rufe kuɗaɗen gaba ɗaya 20%+ (kashi + jigila + talla) (lantarki, kayan kyau, abinci, kayan gida, kayan jarirai), matsakaici-manyan masu siyarwa na ketare iyaka waɗanda za su iya daidaita tsarin ajiyar CGF, su jure biyan kuɗi na kwanaki 60, da kuma manyan masu siyarwa waɗanda za su iya ɗaukar zirga-zirgar manyan tallace-tallace. Bai dace da: manyan kayayyaki masu ƙarancin riba/na nauyi (kuɗin jigila da ajiya suna cinye riba), ƙanana masu siyarwa masu ƙarancin kwararar kuɗi (biyan kuɗi yana da jinkiri), masu siyarwa na mutum marasa ƙwarewar sarrafa Koriyanci da bin ka'ida ba.

Sources

research/sections/kr_platforms.md 第6章; 各地区电商平台Top5深度研究报告.md 5.2节; research/research-top5-ecommerce-platforms-jp-kr-au-nz.md; asiae (WOW 会费) https://www.asiae.co.kr/en/article/2024041210364241447; Yonhap (会费全面适用) https://m-en.yna.co.kr/view/AEN20240708005700320; KBS (60天结算/快速结算0.31%) https://news.kbs.co.kr/news/mobile/view/view.do?ncd=8442532; DigitalToday (中小企业20.6%负担) https://www.digitaltoday.co.kr/en/view/118/coupang-higher-fees-delayed-settlement-sme-group; Korea Times (外国居民持照入驻) https://koreatimes.co.kr/www/tech/2025/03/419_327276.html; 大数跨境类目佣金 https://applet.10100.com/edu/coupang/276687; 连连国际CGF费用 https://global.lianlianpay.com/article/MTU2MzEyLDU4Yw.html; 52by入驻指南 https://www.52by.com/article/232226; 出海网回款 https://www.chwang.com/ask/189317942902

Coupang ya bayyana a jerin Top-5 na yankuna 1: Koriya.

• Koriya ta Kudu（#1）：Dillalin 1P + Isar da Roket na gobe + Sabis na Ci gaban Roket; mai ƙarfi a cikin sabo / kayan abinci

Kowane adadi an ɗauke shi daga rahoton Top-5 da binciken majiyoyi na waccan yanki. Babu canji tsakanin yankuna ko sabbin kimar: