Magazine Luiza (Magalu)

Nine dimensions merchants should review before joining:

Merchant snapshot

Umdayisi omkhulu wazo zonke iziteshi eBrazil wezinto ze-elektroniki/ifenisha, kufanelekile kubathengisi bamabrendi abanamandla okusebenza kwasendaweni, abancike ekuthengeni ngezicucu; esikhathini sokuncipha kwe-e-commerce ithrafikhi ilinganiselwe, ukubambisana ne-Amazon kuyinto entsha eguquguqukayo.

Entry requirements

Inkampani yasendaweni yaseBrazil (CNPJ) ijoyina i-Magalu Marketplace (imodeli yesitolo sasendaweni), abathengisi baseShayina bavama ukujoyina ngezinsizakalo/amazwe okubambisana asendaweni; kudingeka indawo yokugcina yasendaweni yaseBrazil noma izinsiza zezokuthutha ezikwazi ukuletha kulo lonke elaseBrazil, ulwazi lwemikhiqizo luyisi-Portuguese ikakhulukazi; i-e-commerce yenkundla isesigabeni sokunciphisa ngamabomu/ukunciphisa ukubaluleka (i-Q4'25 izitolo ziyayinqoba ubuthakathaka be-e-commerce), usizo lwethrafikhi kubathengisi abasha lulinganiselwe, kudingeka kulandelwe inqubomgomo esemthethweni yokuheha abathengisi.

Fee structure

Ukukhuthazwa kwabathengisi abasha: ngo-2025 kwethulwa isaphulelo sekhomishini esingxenyeni, izinga lekhomishini ye-marketplace lehliselwa ku-9.9% (ukushicilelwa kwe-IR okusemthethweni kwe-Magalu: ri.magazineluiza.com.br, kudluliswe yi-chwang/glosellers/ennews); ikhomishini yezigaba ezijwayelekile ngokohlelo lwemali olusemthethweni; amathuluzi ezimali e-MagaluPay (ukukhokha ngezicucu/BNPL) aqondiswe kubathengi, izindleko zokukhokha ngasohlangothini lomthengisi ngokwesivumelwano; ukugcwaliseka kungenziwa ngokuzithumela noma kusetshenziswe izokuthutha zokubambisana (kuhlanganiswa nokubambisana kwezokuthutha ne-Amazon).

Getting traffic

Ithrafikhi yazo zonke iziteshi: inethiwekhi enkulu kunazo zonke yazo zonke iziteshi eBrazil (izitolo + ukumboza okuphezulu kwezikhungo zokusabalalisa) + i-e-commerce + i-ecosystem (izimali/izikhangiso/izokuthutha zivulekele abangaphandle); izikhangiso zangaphakathi/retail media zisafika, i-AI retail media iyinto eyinhloko yokuthola imali ka-2025–26 (eMarketer); ukuncipha ngamabomu kwe-e-commerce kubangela ithrafikhi nokukhula kwenkundla kulinganiselwe, kuncike kakhulu ezitolo zangempela, amalungu (Magalu Club) nokwengezwayo okulethwa ukubambisana ne-Amazon (ukwanda ngo-2026).

Fulfilment & logistics

Inethiwekhi enkulu kunazo zonke yokugcwaliseka yazo zonke iziteshi eBrazil (izitolo + ukumboza okuphezulu kwezikhungo zokusabalalisa, huge capillarity); ngo-October 2025 kwaqedwa ubambiswano lweqhingasu lokuthengisa nezokuthutha ne-Amazon (kusetshenziswa ukugcina nokuletha nethrafikhi ye-Amazon, NeoFeed), ukwanda ngo-2026; esikhathini sokuncipha kwe-e-commerce izinsiza zokugcwaliseka zithambekela ezitolo nakubambiswano ne-Amazon; abathengisi bangaphandle bangazithumela noma bangene endaweni yokugcina yenkundla, isikhathi ngokohlelo lwezokuthutha.

Payments & settlement

I-fintech ye-MagaluPay (izikweletu, ukukhokha ngezicucu i-parcelamento, i-BNPL) ihambisana nomkhuba wokuthenga wokukhokha ngezicucu okutholakala kakhulu eBrazil; abathengi bangakhokha nge-Pix (ukukhokha ngokushesha kwaseBrazil ngo-2025 ukuthengiselana okuyizigidigidi ezingama-79.8/R$35.36 trillion); abathengisi bakhokhelwa nge-BRL, umjikelezo wokubuyiselwa kwemali ngokwesivumelwano senkundla; isimo samazinga aphezulu enzalo sicindezela ngqo ukuthenga ngesikweletu (sente o peso dos juros).

Compliance

Ukuthobela imithetho yentela yasendaweni yaseBrazil (CNPJ, ICMS/ICMS-ST, PIS/COFINS njll. izintela ezihambayo); izimpahla ezingeniswayo zidinga ukuphathwa kwentela yokungenisa nokulawulwa kwemali encane engenantela ye-US$50 (ngemuva kokuqiniswa izinkundla ezivela kwamanye amazwe ziphelelwa amandla); izinto zikagesi/ze-elektroniki zidinga ukuqinisekiswa okuphoqelekile kwe-ANATEL/INMETRO njll.; ukufakwa ngokubambisana kweziteshi eziningi ne-Amazon kudinga kuthotyelwe imithetho yezinkundla zombili nezidingo zokuhambisana kwamanani.

Key risks

1) Ukuncipha ngamabomu/ukunciphisa ukubaluleka kwe-e-commerce, ithrafikhi nokukhula kwe-GMV kwenkundla kulinganiselwe, ukubonakala kwabathengisi be-3P kuyalinganiselwa; 2) amazinga aphezulu enzalo acindezela ukuthenga ngezicucu (umjikelezo wamazinga enzalo waseBrazil), amandla okuthenga amakhasimende esikweletu ayancipha; 3) inzuzo emsulwa ye-Q4'25 yehla ngo-10.5% unyaka nonyaka, kumenyezelwa ukuyeka impi yamanani, amandla okuncintisana kwamanani ayancipha, kuhlangenwe nokudonswa kwethrafikhi yi-MELI/Shopee; 4) ukubambisana ne-Amazon kunobungozi bokukhulisa ingonyama emzini (into yokwahlulela), futhi inzuzo yayo icindezelwa (imali engenayo emsulwa ye-FY2025 R$27.2B, ukubalwa kudinga ukuqinisekiswa ⚠️).

Best-fit sellers

Kufanelekile kakhulu: amabrendi nabathengisi abanomzimba/ukugcina nokuletha kwendawo yaseBrazil, abenza izinto ze-elektroniki, zikagesi, ifenisha, zasekhaya, ikakhulukazi imikhiqizo yamanani aphezulu naphakathi encike ekukhokheni ngezicucu (parcelamento) ukukhulisa inani lokuthenga ngomthengi; akufanelekile: abaqalayo abawela imingcele abangenawo amandla okusebenza kwaseBrazil, abancike ethrafikhi yenkundla, kanye nezigaba ezizwelayo entengweni ezinamarjini aphansi (inkundla isiyekile impi yamanani).

Sources

research/sections/latam_platforms.md 10.1/10.2.4; research/research_top5_ecommerce_latam_mea.md; 各地区电商平台Top5深度研究报告.md 第9章; research/latin_america_ecommerce_research_findings.md; https://ri.magazineluiza.com.br/Download.aspx?Arquivo=ElHuSLTvFIoze5CWkZMWpQ==; https://www.chwang.com/news/202864797284; https://glosellers.com/newsflash/62706.html; https://neofeed.com.br/negocios/uniao-de-gigantes-magalu-e-amazon-viram-parceiras-nas-vendas-e-na-logistica/; https://www.marketscreener.com/news/magazine-luiza-s-a-earnings-document-ce7e5fd2dc89f121; https://neofeed.com.br/negocios/magalu-preserva-margem-cresce-vendas-nas-lojas-fisicas-e-sente-o-peso-dos-juros/zh/; https://brazilstockguide.com/uncategorized-en/magazine-luiza-4q25-results/

I-Magazine Luiza (Magalu) ivela ohlwini lwe-Top-5 lwezifunda ezingu-1: i-Latin America.

• iLatin America（#4）：Umthengisi omkhulu wama-omnichannel waseBrazil; Magalu Khokha ezezimali; I-ecommerce iyancipha ngamabomu, izitolo ziphethe ukusebenza

Inombolo ngayinye ithathwe embikweni we-Top-5 nasekuHlolweni kwemithombo yaleso sifunda. Akukho ukuguqulwa kwezifunda noma izilinganiso ezintsha: